Sports Management Commons^™

#Themtoo: Two Nfl Team Options For Not Exploiting Women Cheerleaders, Melanie Kelly, Colby A. Murphy, Mary E. Graham

The Seneca Falls Dialogues Journal

This paper presents the results of an exploratory study of why and how professional football teams in the National Football League (NFL) use cheerleaders, the vast majority of whom are women. From archival press reports, media guides, and team website content, we examine why some teams choose not to use cheerleaders; and among the majority of teams that do use cheerleaders, the purposes for which they employ them. Based upon the findings, we categorize teams into two groups: (a) NFL teams that do not use cheerleaders but that also fail to capitalize on this potential competitive advantage; and (b) NFL …

What Implications Can Be Made From The Interactions Between Finances And Violations For Division 1 Men's Basketball Schools?, Michael Burton

Sport Management Undergraduate

The purpose of this study was to find out what types of schools violated as well as the implications these violations had on internal finances. This research was practical and important because of it suggested possible motive for schools that want to increase revenue or win percentage. The NCAA could use this information to narrow their efforts on possible violators through the use of trends. Athletic departments could use this information to anticipate future violations and stop them before they occur.

What was already known was that schools that win, generate a larger profit than those who don’t. The method …

Fan Identification In Professional Sport, James Murray

Sport Management Undergraduate

The purpose of this research was to find out the relationship between professional sport fans and either the team or player they most support. The goal of the research was to find out whether fans of professional sport go out to games or watch games at their house because of their support for their favorite organization or their idol player. The reason behind the research was because out of all the psychology and sociology studies surrounding professional sport, 95% of all those studies included an athlete, team, or coach. Only 5% of all those mentioned studies were involved with the …

How Do Bills Fan Motivations To Attend Home Games Relate To Their Feelings About The Fan Experience?, Mackenzie Stewart

Sport Management Undergraduate

The purpose of the research was to examine why Buffalo Bills fans come out to games, and how that further affected their individual experience. The importance of the research was critical because the results of the surveys were sent to the Buffalo Bills, to potentially use to help guide decisions which have impacted the Guest Experience positively at New Era Field. With a continued push for enhancing the guest experience positively, the importance of the research was critical due to the potential use of the data being collected to make executive decisions for the organization as a whole. It’s been …

Parental Influence In Youth Sport, Justine Tam

Sport Management Undergraduate

Youth sport has become one of the most popular outlets for children in today’s society. Youth sport programs and organizations play an important role in the lives of the children that are participating. Many aspects go into, what would be considered, a successful delivery of sports (Barcelona & Young, 2010). Moreover, this includes coaches and parent’s influences and when it contributes to a positive experience (Barcelona & Young, 2010). However, one of the biggest contributions to a positive or negative sport experience, is the role of parental influence.

The culture around youth sports has changed in multiple ways throughout the …

Evaluation Of Aau Experiences, Erika Wittmeyer

Sport Management Undergraduate

The purpose of this research was to gain a deeper understanding about what former Amateur Athletic Union (AAU) basketball players took away from their experience during participation. The reason this study was conducted was because AAU often requires a large time and financial commitment. There is a lot that goes into AAU between practices, tournaments, traveling, plus other expenses that show up throughout AAU. This research study is important to people who are thinking about joining the organization but also those who are interested in exploring if it is still beneficial to participate. It is known that a lot of …

An Examination Of How Much Product Extensions Play A Role In Fandom, Skylar Swatt

Sport Management Undergraduate

Executive Summary

The purpose of this study was to determine if product extensions played a role in fandom so sport organizations could see what extensions they could use to gain more fans, generate revenue, and enhance their relationships with their fans. This research was important because sport organizations could use the product extensions that play a role in fandom to enhance their relationships with their fans. It was known that the development of fandom, product extensions, and the growth of sport programing along with the plethora of options for fans to use have been examined and researched individually. The method …

Player Safety In The National Football League, Cody Dubiel

Sport Management Undergraduate

This research was conducted to determine to what extent National Football League fans want player safety rules in the game of football. The NFL received backlash from not only a tremendous amount of fans but players as well. It was essential for the NFL to determine what a happy medium was in order to keep the players safe while they played the game of football, but also the physicality was a large part of the game that the fans loved. The NFL player safety rules reduced the amount of injuries that occurred, but fans and players believed that the rules …

Unifying Power Of Sport Fandom, Anna Faso Miranda

Sport Management Undergraduate

Through previous research, it was known that sport has many physical and non-physical benefits to participants and is a powerful tool used to bring people together in light of social and political differences. However, little was known about the impact of sport fandom on feelings of social connectedness. The purpose of this study was to further the understanding of feelings of social connectedness in sport fandom within the context of the current polarized political environment in the United States. Survey methodology was used to capture demographics and other variables including political identity and behaviors, sport fandom identity and behaviors, and …

Pandora's Box Enters The Batter's Box: How The Tax Cuts And Jobs Act's Unintended Consequence Places Mlb, And All North American Leagues, In Tax Chaos, Kari Smoker, Alan Pogroszewski, Kyle Stitch, Kevin Arnold

Sport Management Faculty/Staff Publications

In lieu of an abstract, here is the article's first paragraph:

In the most recent collective bargaining agreement between Major League Baseball (“MLB”) and the Major League Baseball Players Association (“MLBPA”), the word “tax” appears 114 times. Some of these references pertain to MLB’s competitive balance tax.¹ First implemented in 2003 in lieu of a salary cap, the competitive balance tax is a three-tiered penalty assessed annually on teams with payroll exceeding a specified amount, or the “base tax threshold.” ² The assessment increases for each consecutive year the team exceeds the threshold, up to a maximum penalty of …

Factors Influencing Involvement In Disability Sport Coaching, Evan Siebert

Sport Management Undergraduate

No abstract provided.

Recruiting Process: The Decision Is Now, Joshua Michels

Sport Management Undergraduate

The college athletic recruiting process is one cluttered with many different factors. Studies have analyzed institutional and social factors impacting a prospective student-athletes’ recruitment process. However, little research has explored recruiting from an athlete’s perspective on how they make their college decision. This study aimed to investigate the most influential factors in a Division III student-athlete’s college decision based on the college recruiting process. The purpose of conducting this research is to highlight and identify the factors that student athletes consider in regards to their recruiting process, and the school they later choose to attend and continue their athletic careers. …

A Foundation For Coaching Success: Coaching Philosophies In Youth Sport, Zack Sharrow

Sport Management Undergraduate

No abstract provided.

Influences On The Formation Of Coach-Athlete Relationships, Anthony Rinaldo

Sport Management Undergraduate

For a team to be successful, coaches and players need to have a good relationship. Without this relationship there can be tension within the team that hinders success. The many factors that impact the formation of these relationships depend on both the coach and the athlete. From the data it shows that the athletes that were part of the sample, their motivation and other factors were affected by the poor relationships that were built. If there can be information on what affects the relationship, future coaches and athletic directors can use this information to their advantage.

College Athletics And The Money Behind It, Ryan Henderson

Sport Management Undergraduate

College athletic departments desire the positive attention that is garnered through playoff appearances and championships. Programs believe that if they spend more, they will win more, and gain footing on the national stage. This theory is supported by the tens of millions of dollars currently being spent in college sport. However, this theory is largely untested. Tens of millions of dollars are being spent by college athletic programs to put their teams atop of the national standings. With so much money being spent, programs expect to see results, whether that is playoff appearances or championships, schools want positive attention. This …

Exploring Sport Related Sexual Assault On Twitter, Riley O'Brien

Sport Management Undergraduate

Sport related sexual assault has been prevalent in society. For the victims, there are limited avenues to cope with the issues they have faced in the aftermath of sexual assault. At collegiate sport organizations, there seems to be a disconnect between what is right and wrong, especially regarding sexual assault. This study navigates the rough waters of sexual assault and provides institutions with information regarding social media once there is a sexual assault case. Using Twitter, this study will search to find variables that are beneficial to victims and sport institutions alike that will help their story reach the maximum …

Understanding The Social Media Fandom Of The Mr. Olympia Bodybuilding Show, Kevin Magee

Sport Management Undergraduate

The sport of bodybuilding has become one of the leading enterprises in using social media as the headlining avenue of marketing and promoting for the events they host. Social media marketing is used to reach marketing goals ranging from consumer care to advertising to commerce. The problem with this is that there is no knowledge about how the fans interact and engage with certain types of posts that are published throughout the Mr. Olympia show by the Mr. Olympia official Instagram account. This project gathered data on both what was posted through the official Mr. Olympia Instagram account and how …

Update In Attitudes Towards Wage Equality In Gendered Professions, Emily Dane-Staples

Sport Management Faculty/Staff Publications

Employment research has asked diverse questions about job satisfaction, gender appropriate work, wage and compensation satisfaction and parity, and advancement. Most existing research has explored gender discrimination in traditional professions such as engineering, law, education, and medicine; notably absent is the billion dollar industry of sport. This research sought to remedy that shortcoming by exploring attitudes towards wage equality across gender for eight different professions, including coaching positions and that of a professional athlete. Survey results found that most respondents were in favor of wage equality across all professions, but the sport professions showed the greatest amount of variation. Differences …

An Analysis Of Milb Salaries And Cost Of Living: How Does The Ability To Live On Milb Salaries Differ Based On Player Contract And City?, Collin Hetherington

Sport Management Undergraduate

The purpose of this research was to determine how Minor League Baseball (MiLB) player ability to live on different MiLB salaries change from city to city. This research set out to discover if the salaries made by MiLB player’s during the 2016 season was sufficient enough to cover the cost of living in each MiLB city. An increasing level of disparity between MLB and MiLB salaries has developed, but no research specifically compared MiLB city cost of living to MiLB salaries. The results of this study are valuable for Minor League Baseball players because it allows for individual cost of …

The Marketing Trends Of Ski Resorts In The Wake Of Climate Change, J.J. Mulvey

Sport Management Undergraduate

The purpose of this paper was to examine what products ski resorts offered and to what degree they were marketed. The ski resort industry, as a whole, has been strongly affected by climate change (Dyer & Mote, 2006). Snow coverage has significantly decreased, especially in areas such as the Rocky Mountains and Midwest United States (Pickering, 2006). Resorts have been forced to adapt to the changing landscape of the industry by product diversification. Increases in summer activities lessened the risk of winter months failing (Sorensen, 2016). Understanding how resorts have been adapting to these changes is important for the health …

Helmets: An Examination Of The Opinions Of High School Girl's Lacrosse Coaches, Kelsie Schindler

Sport Management Undergraduate

No abstract provided.

Motivations Of Americans To Be Fans Of Non-U.S. Sports Teams, Trent Maurer

Sport Management Undergraduate

This research was conducted to gain a better understanding of why American sports fans chose to follow international teams and how they consumed the international sports product. The results provided can assist sports marketers learn about the various ways to expand their business internationally and the key factors that most influence non-domestic fans. By understanding fan motivations in an international context, marketers can more effectively execute their business plans when trying to sell in foreign markets. Previous information was gathered regarding fan motivations and behavior, but little was known about fandom abroad.

The data were measured through a 13 question …

Improving Communication For St. John Fisher Football, James Fiacchi

Sport Management Undergraduate

The reason for the study conducted relates back to working to improve the St John Fisher football teams communication with its main stakeholders .I worked for the St. John Fisher football team and noticed a communication issue between the team and its main stakeholders being the parents. It caused a lot of issues that were seen working while with team so a solution in order to help these things out was something that looked needed. The communication between the team and its stakeholders was not very good.

What was done to find the best way to improve the study was …

Barriers Of Attendance For The Syracuse Crunch, Nicholas Bovenzi

Sport Management Undergraduate

The main purpose of this research was to identify the different barriers that could impact attendance for the Syracuse Crunch, a minor league hockey team (AHL). The results of this study provided the Syracuse Crunch front office with information that could have the possibility of improving marketing and promotional strategies to its varying consumer database. Prior to this study, a great amount of research has been conducted that identifies the factors that contribute to one’s attendance at other professional sporting events, however, there are limited amounts of research that have looked to uncover what effects attendance at the minor league …

Explaining Nba Success For Players With Varied College Experience, Cody Ashley

Sport Management Undergraduate

The purpose of this study was to compare early career National Basketball Association (NBA) success between college basketball players who have either one year of college experience or four years of experience. This research set out to uncover if there was a substantial difference in the early performance of these categories of players in terms of specific success metrics that were outlined. With the growing trend of players leaving college after just one season of play, it was important to understand how these athletes are performing at the next level, especially in comparison to their graduate counterparts. The results of …

Relationships Between Athletic Success And Applications, Timothy Grover Jr

Sport Management Undergraduate

This study was conducted to see what relationship exists between markers of athletic success of NCAA Division I FBS football teams and college applications. There have been multiple studies in the past that have proven this theory to be correct. However, the goal of this study was to understand if these same results can be seen with members outside of the power five conferences. Using systematic sampling, 31 members of the MWC, Conference-USA, MAC, Sun Belt, and AAC were chosen for this study. The data was collected over a 3-year period from 2012-2014 for all athletic success variables, which were …

Domestic Violence In The National Football League, James Coyne

Sport Management Undergraduate

This study was conducted to examine the relationship that existed between domestic violence incidents involving National Football League (NFL) players and the popularity of the league. With more media coverage on players’ off the field exploits there was potential that players committing crimes as heinous as domestic violence was having an impact on how fans consumed the NFL’s products. This was initially sparked by the widely publicized incident featuring former Baltimore Ravens running back, Ray Rice. As the league struggled to figure out on how to best handle player discipline for domestic violence the public opinion of the NFL diminished. …

Inducements Of Rochester Americans Fans, Alex D'Agostino

Sport Management Undergraduate

The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.

Media Impact On Nfl Fans, Justin White

Sport Management Undergraduate

The purpose of the study was to examine the complex relationship between NFL fans and the media in reaction to a newly hired NFL coach. The conclusions and process were important to all three groups because each group is directly affected by the others and the results. Fans can change the way they consume media and the organizations can change the way they interact with the media in an attempt to change the way the media writes about the team. It was known that media framing exists but the extent to which it exists in NFL circles had not been …

Nhl Rule Changes In The Media, Brandon Caryl

Sport Management Undergraduate

The purpose of this study was to determine the impact of the media contributing to the national dialogue involving rule changes in the NHL (National Hockey League). Reporters in the media choose what is published on day to day press releases. What is released is what the consumers are taking in, using various mediums of social media, television, internet, etc. and that is the only knowledge the consumers are getting surrounding a developing story or topic.

This was an important topic to research because discussion in the media, and the way they speak on different topics and news stories is …