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Articles 1 - 3 of 3
Full-Text Articles in Sports Management
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Senior Honors Projects, 2010-2019
Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …
The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii
The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii
CMC Senior Theses
This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were …
Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.
Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.
Journal of Intellectual Property Law
No abstract provided.