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Articles 1 - 9 of 9
Full-Text Articles in Sales and Merchandising
Remaking Retail In The Time Of Covid-19, Singapore Management University
Remaking Retail In The Time Of Covid-19, Singapore Management University
Perspectives@SMU
Short of the successful development of a COVID-19 vaccine, the sight of retail stores re-opening for business is probably the best mood lifter. Not only do lockdown-weary consumers reclaim some vestige of normalcy, businesses reeling from months of decimated income can stem the red ink and perhaps even get back into the black.
When A Satisfactory Price Beats A Maximal Mark-Up, Singapore Management University
When A Satisfactory Price Beats A Maximal Mark-Up, Singapore Management University
Perspectives@SMU
Firms that share their gains enjoy ongoing mutual benefits
What Makes Consumers Use Their Loyalty Points?, Singapore Management University
What Makes Consumers Use Their Loyalty Points?, Singapore Management University
Perspectives@SMU
Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
Should Event Organisers Prevent Resale Of Tickets?, Singapore Management University
Should Event Organisers Prevent Resale Of Tickets?, Singapore Management University
Perspectives@SMU
Letting scalpers into the action can help event organisers boost revenue, but a ticket option – like a stock option – is the best win-win solution
Investing In “Sin” Companies, Singapore Management University
Investing In “Sin” Companies, Singapore Management University
Perspectives@SMU
Investors will overlook social norms on "sin" companies when financial incentives are substantial
Glocal Warming, Singapore Management University
Glocal Warming, Singapore Management University
Perspectives@SMU
Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.
When On The Mountain Top, Create New Summits, Says Samsung Asia Pacific Ceo, Singapore Management University
When On The Mountain Top, Create New Summits, Says Samsung Asia Pacific Ceo, Singapore Management University
Perspectives@SMU
The past couple of years have been nothing short of phenomenal for Korean electronics giant, Samsung. The company has seen success with a number of their products, particularly in the television business. "For TV, we've been number one in the world since 2005," exclaimed Gregory Lee, President and CEO of Samsung Asia.
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Growing In Asia: P&G Turns To Market Research, Singapore Management University
Perspectives@SMU
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.