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Full-Text Articles in Sales and Merchandising
Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder
Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder
Agribusiness
No abstract provided.
Observational Study Of Retail Wine Venues In San Luis Obispo In Relation To Shelf Space And The Amount Of Wine Sold, J. (James) Calvin Mead
Observational Study Of Retail Wine Venues In San Luis Obispo In Relation To Shelf Space And The Amount Of Wine Sold, J. (James) Calvin Mead
Agribusiness
This study was conducted in order to gain valuable information related to the retail wine industry and find similarities and differences in wine shelf space from store to store. All the stores were unique to some degree, but they also shared several aspects of the wine display. For example, some stores were similar in relation to the number of wine brands they offered, structure of the wine displays, prices of wines, types of promotions, types of packaging, number of sections based on varietals or countries, and overall ratings. Averages, frequencies, one-way analyses, multiple comparisons, and descriptive statistics were all calculated …
Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster
Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster
Agribusiness
Can certain artistic and design characteristics on wine labels be analyzed to have a correlation to a wine’s price?
A Marketing Plan For An Artisan Bread Bakery, Audrey Campana
A Marketing Plan For An Artisan Bread Bakery, Audrey Campana
Agribusiness
This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that …
A Marketing Plan For Main Street Small Animal Hospital In Templeton, Ca, Lisa Karcher
A Marketing Plan For Main Street Small Animal Hospital In Templeton, Ca, Lisa Karcher
Agribusiness
A marketing plan was developed for Main Street Small Animal Hospital in Templeton, CA using client survey research. The surveys determined the possible marketing avenues to improve the current marketing status of Main Street.
Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle
Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle
Agribusiness
This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a …