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Articles 1 - 6 of 6
Full-Text Articles in Sales and Merchandising
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon
Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon
Student Engagement Posters
Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.
Austin Fraser Internship In Reading, England, Megan Ditore
Austin Fraser Internship In Reading, England, Megan Ditore
Student Engagement Posters
Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.
Both A Borrower And A Lender Be: A Look At The Local Economy And Credit Culture In The Tarap Valley In Dolpa, Nepal, Alexa Adams
Both A Borrower And A Lender Be: A Look At The Local Economy And Credit Culture In The Tarap Valley In Dolpa, Nepal, Alexa Adams
Independent Study Project (ISP) Collection
Being in such a remote location, the Tarap valley in the Dolpa district of Nepal has only recently experienced the influences of a modern, cash-based economy in full force. Historically, the economy of the Dolpo-pa in Dho Tarap was almost entirely rooted in agriculture, animal husbandry, barter, and exchange. While these themes are still incredibly important foundations of the economic practices and systems in the valley, the introduction of Yartsa gumbu, the highly valuable caterpillar fungus used in Chinese medicine, has transformed the local economy of the region and propelled it into the arms of a consumeristoriented and cash-based economy. …
Food From Foreigners: Examining Expatriate Entrepreneurship In The Food Sector Of Nepal, Melanie R. Couchman
Food From Foreigners: Examining Expatriate Entrepreneurship In The Food Sector Of Nepal, Melanie R. Couchman
Independent Study Project (ISP) Collection
Recognizing the large impact that entrepreneurship can have on the development of a country, this research attempts to study the process foreigners face in starting up a business, the motives for entering the Nepalese market place, and ultimately how these foreign business owners are finding success in Nepal. Focusing primarily on the food sector, this research hopes to answer the question of whether foreign entrepreneurs can successfully integrate into the Nepalese market, how foreign business might differ from native business, and how foreign presence is affecting Nepal’s development. This study takes place in Kathmandu, Pokhara, and Patan, and will use …
Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen
Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen
Faculty/Staff Personal Papers
Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.
For more information regarding Recycled Revolution see:
- Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.