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Articles 1 - 7 of 7
Full-Text Articles in Recreation Business
Business Investigation For Golinowski Sporthorses, Llc., Michael Golinowski
Business Investigation For Golinowski Sporthorses, Llc., Michael Golinowski
Honors Projects
The equine industry in Virginia contributes over $1 billion annually to the state economy and impacts more than 1 million Virginians. The purpose of this investigative paper is to determine the viability of a new equine training and sales business within this influential industry in the Commonwealth of Virginia. The paper considers multiple potential business models in several locations, considering the strength of the local economies as well as the statewide and nationwide markets.
Creating Conversations, Sharon Tan
Creating Conversations, Sharon Tan
Research Collection Institute of Service Excellence
Sharon Tan of The Projector speaks about the privilege of amplifying community voices through diverse programming.
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Honors Thesis
Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …
Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera
Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera
Center for Business Research and Development
The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Bringing Football Back To Los Angeles, Gabriel Leiner
Bringing Football Back To Los Angeles, Gabriel Leiner
Gabriel Leiner
Identifying a suitable parcel for a large scale professional football stadium in the greater Los Angeles, CA area, which does not conflict with current uses, environmental protection codes, or airspace rights, and also has adequate transportation access and nearby populated neighborhoods.
South Kingstown Ri: New Zoning For An Historic Mill, Maggie Jones, Richard Barringer
South Kingstown Ri: New Zoning For An Historic Mill, Maggie Jones, Richard Barringer
Planning
The village of Peace Dale in the town of South Kingstown, Rhode Island, developed around several mills that commenced operations in the 1800s. One mill, known as the Palisades, is still partially active and in excellent condition, but much of its square footage is unutilized. A citizens’ group of artists and business people joined with the mill owners and the town of South Kingstown to develop new zoning regulations to make more flexible the permitted uses for the mill site. The proposed zoning will allow the mill complex to feature a mix of retail, residential, and manufacturing uses, while preserving …