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Full-Text Articles in Other Business

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen May 2024

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …


Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik May 2024

Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan Feb 2024

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.


White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy Aug 2023

White Male Privilege, Diversity-As-Deficit, And Tokenism In The North American University: Reflections On Netflix’S The Chair, Annamma Joy

Markets, Globalization & Development Review

Ji-Yoon, an Asian-American woman, is the newly appointed chair of the English department at Pembroke University, a lower-tier Ivy League school. Most of the department’s faculty are older and white and male, but do include a female white professor, Joan Hambling, clearly suffering from marginalization. There is also a young black faculty member named Yasmin McKay, whom Ji-Yoon wants to make the university’s first black tenured professor in the English department. Yaz, as they call her, has published in the top journals and is loved by her students, who flock to take her courses. There are other story dynamics dealing …


Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell Jun 2023

Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell

Journal of Business & Entrepreneurship

Women entrepreneurs are a rapidly growing demographic. Mentoring is a recurring theme in the literature as a valuable contribution in helping women entrepreneurs succeed. The roles of mentoring as well as the literature of mentoring relationships is presented, followed by a study in which the demand and perceived benefit for mentoring was conducted among women currently engaged or self-identified as aspiring small business owners and entrepreneurs. Women who participated a conference for female entrepreneurs, jointly sponsored by Southeastern Oklahoma State University and the Oklahoma Small Business Development Center, were surveyed. The survey consisted of five sections: the first gathered respondent’s …


Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski Nov 2022

Hiring Decisions: Impacts Of Applicant Gender And Social Media Presence, Alicia Ostrowski

Honors College Theses

Studies show that hiring decisions can be influenced by an applicant’s social media profile (Broughton et al., 2013) as well as their gender (Garcia-Retamero & Lopez-Zafra, 2009). Women, compared to men, are more likely to face hiring discrimination (Garcia-Retamero & Lopez-Zafra, 2009) and many hiring managers tend to look at an applicant’s social media profiles for additional information during the hiring process (Broughton et al., 2013). There is a lack of substantial research on the combination of these two factors. This study examined the effects of gender and social media type on hiring decisions.


Conclusion: Female Leaders Using Coercive Power Motivate Subordinates, Mary Kovach Jul 2021

Conclusion: Female Leaders Using Coercive Power Motivate Subordinates, Mary Kovach

The Journal of Values-Based Leadership

This manuscript advances prior research (Blau, 1964; Elangovan & Xie, 1999; French & Raven, 1959; Goodstadt & Hjelle, 1973; Hegtvedt, 1988; Randolph & Kemery, 2011; Zigarmi, Peyton Roberts, & Randolph, 2015) and capitalizes on supervisory skills using power dynamics within the workplace, by investigating employee effort resulting from gender dissimilar supervisor-employee dyads and employee locus of control. To offer a more focused approach, this is an evaluation specifically on reward and coercive power derived from French and Raven’s (1959) five power bases. This manuscript proposes that the motivation levels of employees change, based on their locus of control and gender. …


Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston Oct 2018

Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston

Markets, Globalization & Development Review

No abstract provided.


Improving The Education Of Leaders: An Exploratory Case Study In An Undergraduate Business Leadership Course Focused On Gender, Kanina Blanchard Sep 2016

Improving The Education Of Leaders: An Exploratory Case Study In An Undergraduate Business Leadership Course Focused On Gender, Kanina Blanchard

Electronic Thesis and Dissertation Repository

This exploratory case study is conducted in an undergraduate leadership course at a business school in Ontario. The research develops an understanding of how former students value and are influenced by leadership education that teaches a breadth of knowledges (instrumental, hermeneutic and emancipatory) and focuses on participants’ perspectives of how gender and inequality continue to impact the practice of leadership in Canada. By using document analysis and semi-structured interviews, findings emerge which provide insights into how changes in curricula and pedagogy may better prepare students of leadership to navigate the ethical and social complexities in today’s workplace.


Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor Sep 2015

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …


Contemporary Innovation And Entrepreneurship Concepts, Journal Of Entrepreneurship, Management And Innovation, Vol. 8, Issue 4, Anna Ujwary-Gil Jan 2012

Contemporary Innovation And Entrepreneurship Concepts, Journal Of Entrepreneurship, Management And Innovation, Vol. 8, Issue 4, Anna Ujwary-Gil

Anna Ujwary-Gil

This collection of articles constitutes an important review of innovativeness concepts in micro and macro perspectives and innovation capital measurement as well as organizational learning, modeling and problem-solving, age management or female entrepreneurship. Employees and their innovative behavior are of crucial importance for the organization’s market success. The article provided by researchers from HIVA- KULeuven and CESO-KULeuven contributed to the discussion on how organizations can become more learning and flexible through innovative involvement of their employees. The research also emphasized the significance of distinguishing between various categories of employees (blue versus white-collar workers) in the context of variables used in …