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Targeting And Positioning Hotel Atlet Century Park In Serving Two Distinct Markets: Commercial And Social, Grace Widiarti
Targeting And Positioning Hotel Atlet Century Park In Serving Two Distinct Markets: Commercial And Social, Grace Widiarti
UNLV Theses, Dissertations, Professional Papers, and Capstones
Hotel Atlet Century Park (HACP) is a government owned hotel located in the sports district in central Jakarta, Indonesia. The hotel was opened in November 1991 and is operated by PT. Lingga Hamparan Krida (PT. LHK), a private company. The hotel occupies 1.7 hectares of land and was formerly a dormitory for Indonesian athletes. With 17 stories and 600 rooms, it was indeed a large dormitory. When the government encountered difficulties in managing such a large dormitory, PT. LHK approached the government to discuss the possibility of converting the dormitory into a three-star hotel. The decision of PT. LHK to …
Nation Branding: A Case Study Of Singapore, F. Woo Yee
Nation Branding: A Case Study Of Singapore, F. Woo Yee
UNLV Theses, Dissertations, Professional Papers, and Capstones
Nation branding, or country branding is a relatively new concept. The purpose of this paper is to develop a case study of Singapore as a nation brand. It will first review the conceptual foundation of nation branding and study nation branding application. This study will use the case study approach to gain insight into nation branding concept and inspect Singapore as a nation within the parameters of nation branding. The specific objectives of this paper are to first review the conceptual and theoretical foundation of nation branding by leading researchers in the marketing field; second, to examine and define nation …
The Financial Performance Of Two Singapore Boutique Hotels: A Comparative Analysis, Kah Seng Fong
The Financial Performance Of Two Singapore Boutique Hotels: A Comparative Analysis, Kah Seng Fong
UNLV Theses, Dissertations, Professional Papers, and Capstones
During the decades when business and international travel expanded, the leading hotels began to set typical formats for their room layouts and décor, their restaurants, and their related services. For example, everyone recognizes that successive corporate decision-makers in hotels like Starwood, Hyatt, and Marriott converted their individual properties so each looked and acted like the others. Part of the motivation toward standardization was intended to comfort the traveler who then could depend on the expected quality no matter where the hotel was located.
Letter From The Dean, Lalit Verma
Letter From The Dean, Lalit Verma
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
No abstract provided.
Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess
Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess
UNLV Theses, Dissertations, Professional Papers, and Capstones
Development in Southeast Asia involves making good decisions for the future, so the idea that good planning can ignore sustainability is something of an oxymoron. Good development has to be sustainable and we have reached a point where the old ways of tourism development are intolerable. For example, hotels spring up without planning for the future. This short sightedness means natural endowments, like coastlines, erode and forests are cut down, chasing away the wildlife; or cultural history in the form of temples, historic buildings, and sacred places are destroyed. Ironically, tourism development is eradicating the very forms of product that …