Open Access. Powered by Scholars. Published by Universities.®
Nonprofit Administration and Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Nonprofit Administration and Management
Nonprofit Organisations And Social Entrepreneurship Intentions, Wee Liang Tan
Nonprofit Organisations And Social Entrepreneurship Intentions, Wee Liang Tan
Wee Liang TAN
Nonprofit organizations are valued because they provide services that address unmet needs. Non-profit organizations who engage in social entrepreneurship augment their contributions through the new services, programs, enterprises and revenue generated. It is not surprising, therefore, for policy makers to encourage social entrepreneurship, social innovations and social enterprises. Such an initia-tive was introduced in Singapore recently. However, not all nonprofit organizations seek to innovate or create social enterprises. They may continue to devote themselves to their specific fields and exist-ing practices. Entrepreneurship research suggests that under certain conditions, organizations engage in entrepreneurship through new ventures, projects, and innovations. Hence, it …
Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Management and Marketing Faculty Publications
The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …