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Articles 5431 - 5460 of 9052

Full-Text Articles in Marketing

The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli Mar 2013

The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli

Research Collection Lee Kong Chian School Of Business

CRM refers to processes that involve interaction with end-users or customers. The increased emphasis on CRM today stems from changes in the business environment, availability of large amounts of data and advances in information technology.Outsourcing of customer relationship management (CRM) processes is rapidly becoming a competitive imperative for firms. However, there is little evidence on why the performance implications of outsourcing CRM processes differ so much across firms. In this study, the authors examine the impact of CRM outsourcing on shareholder value. The authors draw on insights from agency theory and the resource-based view of the firm in an international …

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Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin Feb 2013

Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin

Oscar T McKnight Ph.D.

No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.

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A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen Feb 2013

A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen

Marketing & Entrepreneurship Faculty Publications

The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …

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Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush Feb 2013

Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush

Leslie E. Koppenhafer

The Federal Drug administration (FDA) requires pharmaceutical firms running direct to consumer (DTC) advertising to disclose information about the most important risks in a “Major Statement.” However, the visual information shown onscreen during the Major Statement is not currently regulated. In many DTC advertisements, the presentation of the Major Statement is accompanied by distracting visual elements that may prevent consumers from understanding important risk information. The present research examines a currently running DTC advertisement and finds preliminary evidence that these visual distractions do affect risk judgments.

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Is Fair Trade A Fair Deal?, Swee-Lim Chia, Marysheila Mcdonald Feb 2013

Is Fair Trade A Fair Deal?, Swee-Lim Chia, Marysheila Mcdonald

Explorer Café

No abstract provided.

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Study Of Collaborative Marketing Approach For Borderless Business World, Dipanjay Jayant Bhalerao Feb 2013

Study Of Collaborative Marketing Approach For Borderless Business World, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

The business world with borders is like a pond where the constraints are small and simple. But business world in the borderless world will be like an ocean where the borders seem without limits but with high complexity. So what makes the business simpler in limited markets is the “Degree of knowledge “about the markets & business. Fragmented markets make it easy for the entire marketer’s to compete in such businesses. But in case of the Borderless business environment this “Degree of Knowledge “about the markets becomes lower in a very strange way. So much so that in spite of …

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Disney: Delights And Doubts, Nikhilesh Dholakia, Jonathan Schroeder Feb 2013

Disney: Delights And Doubts, Nikhilesh Dholakia, Jonathan Schroeder

Nikhilesh Dholakia

Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to understand consumption in Disney and Disneyesque settings. Finally, we offer cautions and critiques regarding such strategies-a guide for the informed consumer.

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Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick Feb 2013

Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick

Nikhilesh Dholakia

Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.

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Privacy And Consumer Agency In The Information Age: Between Prying Profilers And Preening Webcams, Nikhilesh Dholakia, Detlev Zwick Feb 2013

Privacy And Consumer Agency In The Information Age: Between Prying Profilers And Preening Webcams, Nikhilesh Dholakia, Detlev Zwick

Nikhilesh Dholakia

This article is about the ability of the consumer to control his or her destiny in the new electronic marketspace. Two seemingly opposite phenomena – the need for privacy and the desire for exhibitionism and voyeurism – are vying for attention on the media landscape. We believe the simultaneous occurrence of privacy concerns and ultraexhibitionism is not coincidental. Indeed, exhibitionism and voyeurism seem to offer new tools for consumer resistance against the electronic surveillance systems in networked markets and are inextricably linked to consumers’ desire for control over their intimate personal information.

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Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia Feb 2013

Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia

Nikhilesh Dholakia

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …

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India’S Emerging Retail Systems: Coexistence Of Tradition And Modernity, Nikhilesh Dholakia, Ruby Roy Dholakia, Atish Chattopadhyay Feb 2013

India’S Emerging Retail Systems: Coexistence Of Tradition And Modernity, Nikhilesh Dholakia, Ruby Roy Dholakia, Atish Chattopadhyay

Nikhilesh Dholakia

India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics, geography, and traditions—available theories of retail evolution have limited applicability to the retail situation in India. Drawing from the literature, as well as from empirical research and practical experiences of over a decade, this article presents a conceptual frame for understanding the retail sector of India and the likely future trajectory of this sector.

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Mobile Technologies And Boundaryless Spaces: Slavish Lifestyles, Seductive Meanderings, Or Creative Empowerment?, Nikhilesh Dholakia, Detlev Zwick Feb 2013

Mobile Technologies And Boundaryless Spaces: Slavish Lifestyles, Seductive Meanderings, Or Creative Empowerment?, Nikhilesh Dholakia, Detlev Zwick

Nikhilesh Dholakia

According to the instrumental theory of technology, mobile technologies - what McLuhan's refers to as electronic prostheses - promise opportunities for greater freedom, creativity, leisure, and productivity by enhancing organic bodily functions. Correspondingly, as (Cavallaro, 2000) would argue, objects such as mobile phones, personal digital assistants (PDAs), portable physiotherapy units, laptops, and portable stereos - to name just a few - seem to impart a sense of solidity to consumers' lives. Just like prostheses, they are inserted into our everyday lives, helping our "inadequate" bodies along in fulfilling practical tasks. Phenomenologically, these kinds of mobile technologies supposedly support the subject's …

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Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia Feb 2013

Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia

Nikhilesh Dholakia

Mobile commerce—or m-commerce—is characterized by the emerging class of location-based commercial services delivered by a variety of handheld terminals such as mobile phones and palmtop devices. At the Conference on Telecommunications and Information Markets (COTIM)-2001, an international conference held in Karlsruhe, Germany, academic researchers and business practitioners shared their experiences and frameworks about m-commerce. Selected papers based on COTIM-2001 presentations are included in this Special Issue. This paper introduces the preconditions that led to the emergence of m-commerce, the main dimensions of m-commerce that distinguish it from e-commerce, and the key arguments from the contributions on m-commerce in this Special …

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Hype, Hope, And Hit In Movies: A Contribution To The Metatheory Of Bubbles, Nikhilesh Dholakia, Romeo V. Turcan Feb 2013

Hype, Hope, And Hit In Movies: A Contribution To The Metatheory Of Bubbles, Nikhilesh Dholakia, Romeo V. Turcan

Nikhilesh Dholakia

No abstract provided.

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Being Critical In Marketing Studies: The Imperative Of Macro Perspectives, Nikhilesh Dholakia Feb 2013

Being Critical In Marketing Studies: The Imperative Of Macro Perspectives, Nikhilesh Dholakia

Nikhilesh Dholakia

In this article, I argue that an elevated macro-level perspective is imperative for conducting critical studies in the fields of marketing and consumer research. There are epistemic barriers to operating in this manner, and I offer several suggestions for overcoming these barriers. Finally, I review the research spaces for critical studies of marketing in various global settings and conclude that United Kingdom and Nordic Europe have the best epistemic climate, and this region needs to take leadership in promoting greater range of macro and critical studies of marketing in the rest of the world.

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Finanzkapital And Consumers: How Financialization Shaped Twentieth Century Marketing, Nikhilesh Dholakia Feb 2013

Finanzkapital And Consumers: How Financialization Shaped Twentieth Century Marketing, Nikhilesh Dholakia

Nikhilesh Dholakia

Purpose – By tracing the history of the links of financialization to consumer behaviors and marketer actions in the twentieth century, this paper aims to show that consumer market phenomena are often shaped by the imperatives of finance. Design/methodology/approach – The paper employs selective historical overviews, mainly focusing on the USA, of four tranches of the past century: the run up to the Great Depression; from post-Depression to the Second World War; the post-Second World War Bretton Woods system and its collapse in the 1970s; and the increasingly risk-charged last three post-Bretton Woods decades of the twentieth century. Findings – …

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Online Qualitative Research In The Age Of E-Commerce: Data Sources And Approaches, Nikhilesh Dholakia, Dong Zhang Feb 2013

Online Qualitative Research In The Age Of E-Commerce: Data Sources And Approaches, Nikhilesh Dholakia, Dong Zhang

Nikhilesh Dholakia

With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source and an attractive arena for qualitative research in e-commerce settings—in other words cyberspace as a "field," in the ethnographic sense—has not received adequate attention. This paper explores qualitative research prospects in e-commerce arenas. URN: urn:nbn:de:0114-fqs0402299

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The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia Feb 2013

The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia

Nikhilesh Dholakia

We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers …

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E-Commerce Patterns In South Asia: A Look Beyond Economics, Nir Kshetri, Nikhilesh Dholakia Feb 2013

E-Commerce Patterns In South Asia: A Look Beyond Economics, Nir Kshetri, Nikhilesh Dholakia

Nikhilesh Dholakia

Conflicting and complex forces are shaping the diffusion patterns of the Internet and e-commerce in South Asia. Drawing upon the literature on institutional theory, we explore the drivers and inhibitors of the Internet in South Asian countries. We examine the influence of the three pillars of institutions (Scott, 1995) on the digital world of South Asia. The paper discusses how regulatory, normative, and cognitive institution–such as laws, relationships, culture, and habit–have shaped the diffusion patterns of the Internet and e-commerce in South Asia.

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Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia Feb 2013

Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia

Nikhilesh Dholakia

From the late 1960s onwards, the range of information and communication services available to residential consumers and business users in the technologically advanced nations has been growing. The future of information services will depend on the strategic and structural interactions of firms specializing in content, conduits and components.

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Some Underpinnings For A Radical Theory Of Consumption, Nikhilesh Dholakia Feb 2013

Some Underpinnings For A Radical Theory Of Consumption, Nikhilesh Dholakia

Nikhilesh Dholakia

Observing the existence of radical streams in the parent disciplines of consumer behavior, this paper examines the extent to which consumer research satisfies the requirements of radicalness. It is found that a radical theory of consumption is viable. Some substantive directions for such a theory are suggested.

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Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia Feb 2013

Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia

Nikhilesh Dholakia

This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …

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Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He Feb 2013

Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He

MBA Student Scholarship

The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …

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Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives Feb 2013

Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.

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Why The Dog Ate My Newspaper!, Singapore Management University Feb 2013

Why The Dog Ate My Newspaper!, Singapore Management University

Perspectives@SMU

Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.

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2013 February, Office Of Communications & Marketing, Morehead State University. Feb 2013

2013 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2013.

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Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak Feb 2013

Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak

Marketing Faculty Research and Publications

In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …

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Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar Feb 2013

Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar

Research Collection Lee Kong Chian School Of Business

Similarity plays a critical role in many judgments and choices. Traditional models of similarity posit that increasing the number of differences between objects cannot increase judged similarity between them. In contrast to these previous models, the present research shows that introducing a small difference in an attribute that previously was identical across objects can increase perceived similarity between those objects. We propose an explanation based on the idea that small differences draw more attention than identical attributes do and that people’s perceptions of similarity involve averaging attributes that are salient. We provide evidence that introducing small differences between objects increases …

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Outsourcing Family: Consumers, Culture, And Marketplaces For Care & Intimacy, Aimee L. Huff Feb 2013

Outsourcing Family: Consumers, Culture, And Marketplaces For Care & Intimacy, Aimee L. Huff

Electronic Thesis and Dissertation Repository

In this thesis, I present an interpretive study of family members’ experiences consuming market-offered care or intimacy services for themselves or other family members. Included herein is a series of three essays that explores the phenomenon of outsourcing care and intimacy to the marketplace across three distinct contexts: mothers consuming childcare for their infants; adult siblings and their elderly parents choosing and using commercial elder care; and adult males consuming commercial sex and romance. The purpose is to develop a deep understanding of consumers’ experiences as they engage with the marketplace to consume care and intimacy, and to demonstrate that …

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What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang Jan 2013

What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang

Asia Marketing Journal

The era of globalization provides us with both opportunities and threats. The success of a multina-tional corporation depends largely on its ability to itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations` success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers` needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It …

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