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Full-Text Articles in Marketing
Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa
Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa
Staff publications
This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Faculty Scholarship
The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.
Pins, Smores And Doodles: 15 Creative Ways To Use 5 Social Sharing Tools, Lauren Puzier, Abby Stambach
Pins, Smores And Doodles: 15 Creative Ways To Use 5 Social Sharing Tools, Lauren Puzier, Abby Stambach
University Libraries Faculty Scholarship
This presentation demonstrates ways Pinterest (interest boards), Smore (flyer design), Doodle (online scheduling), Piktochart (infographics) and Bunkr (online presentations) can be utilized by librarians to take the lead on campus with the latest technology and connect the library with the campus community.