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Articles 1 - 18 of 18
Full-Text Articles in Marketing
Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa
Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa
Staff publications
This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Erin Gow
The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Faculty Scholarship
The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.
Pins, Smores And Doodles: 15 Creative Ways To Use 5 Social Sharing Tools, Lauren Puzier, Abby Stambach
Pins, Smores And Doodles: 15 Creative Ways To Use 5 Social Sharing Tools, Lauren Puzier, Abby Stambach
University Libraries Faculty Scholarship
This presentation demonstrates ways Pinterest (interest boards), Smore (flyer design), Doodle (online scheduling), Piktochart (infographics) and Bunkr (online presentations) can be utilized by librarians to take the lead on campus with the latest technology and connect the library with the campus community.
Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson
Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Randy Hinds, VP for Operations, Chief Business Officer and Chief Information Officer.
Book: The American Kaleidoscope: Race, Ethnicity and the Civic Culture, by Lawrence H. Fuchs. Middletown: Wesleyan, 1990.
Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014.
Books: Reading Women, by Stephanie Staal. New York: Public Affairs, 2011.
Hatchet, by Gary Paulsen. New York: Simon & Schuster, 1987.
Letter to My Daughter, by Maya Angelou. New York: Random House, 2009.
100 Unforgettable Dresses, by Hal Rubenstein. New York: Harper Design, 2011.
Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Michael, Elizabeth and Stephanie, Sturgis Library Student Assistants 2014.
Books: Pride And Prejudice, by Jane Austen. London: T. Egerton, Whitehall, 1813.
The Song of Achilles, by Madeline Miller. New York: Ecco, 2012.
Where'd You Go, Bernadette, by Maria Semple. New York: Little, Brown and Company, 2012.
Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014.
Books: The Guardian, by Nicholas Sparks. New York: Grand Central Publishing, 2003.
Back to Blood, by Tom Wolfe. New York: Little, Brown and Company, 2012.
Lost Symbol, by Dan Brown. New York: Doubleday, 2009.
Guinness Book of World Records, by Craig Glenday, (ed.). London: Guinness World Records, 2012.
Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson
Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.
Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.
Read Poster - Corey, Yvonne, Josee, & Alonda, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Corey, Yvonne, Josee, & Alonda, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Corey, Yvonne, Josee, and Alonda, Sturgis Library Student Assistants 2014.
Books: Oddly Normal, by John Schwartz. New York: Gotham, 2012.
The Girl with the Dragon Tattoo, by Stieg Larsson. New York: Knopf, 2005.
Tears of Pearl, by Tasha Alexander. New York: Minotaur Books, 2009.
The Walking Dead, by Robert Kirkman. Hunt Valley: Diamond Comic Distributor, 2006.
Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson
Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson
Library Marketing Materials
READ Poster, featuring Vaughn Williams, Director of Athletics at Kennesaw State University.
Book: The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter. Rocklin, CA: Prima Publishing, 1998.
Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson
Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Ken Harmon, Provost and Vice President for Academic Affairs and Professor of Accounting.
Book: Stumbling on Happiness, by Daniel Gilbert. New York: Knopf, 2006.
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Rita Spisak, Access Services Librarian.
Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.
Book: Hero, by Perry Moore. New York: Hyperion, 2007.
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Library Marketing Materials
READ Poster, featuring KSU mascot Scrappy the Owl.
Book: The Book of North American Owls, by Helen Roney Sattler and Jean Zallinger. New York: Clarion Books, 1995.
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Library Marketing Materials
Kennesaw State University cheerleaders and dance team promote reading. Pictured:
- Sydney Sullivan - dance
- Erin Crissman - cheer
- Jamie Marshall - cheer
- Jessica Stafford - dance
Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.