Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

Library marketing

Selected Works

Articles 1 - 1 of 1

Full-Text Articles in Marketing

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow Apr 2018

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Erin Gow

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.