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Articles 1 - 7 of 7
Full-Text Articles in Marketing
Mastering Customer Loyalty, Kathleen M. Hurley
Mastering Customer Loyalty, Kathleen M. Hurley
Honors Theses
Customer loyalty can be described as “the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services” (Shaw & Hamilton 2015). Since 1896, loyalty programs have developed from a simple stamp redemption system to an intricate in-store and digital model. This system has become so successful because it properly engages the customer, both inside and outside the store, to build a mutually beneficial relationship between the business and the customer. Understanding customer loyalty is essential in creating a program that will provide the customer with incentives to reward their …
The Ceo's Marketing Manifesto, Nirmalya Kumar
The Ceo's Marketing Manifesto, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
CEOs are frustrated by marketing's inability to deliver results. Has the profession lost its relevance? It is argued that, while the function of marketing has lost ground, the importance of marketing as a mind-set geared toward customer focus has gained momentum. Here we challenge marketers to change their role from tactical implementers of traditional marketing functions - the tactical 4 P's - to orchestrating organization-wide, transformational initiatives aimed at profitably delivering value to customers.
Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare
Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare
Theses Digitization Project
This project will create strategic tools for the Credit Union and CUSO to use in order to best create a more symbiotic relationship between the two entities.
The Study Of Customer Share Marketing, Wathanee Sethapan
The Study Of Customer Share Marketing, Wathanee Sethapan
Theses Digitization Project
This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Theses Digitization Project
Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.
The Convenience Orientation Of Services Consumers: An Empirical Examination, Patricia Kramer Voli
The Convenience Orientation Of Services Consumers: An Empirical Examination, Patricia Kramer Voli
Theses and Dissertations in Business Administration
The growth of the convenience industry suggests that time-scarce consumers represent an important potential target market for firms that offer time and/or effort saving attributes in their product offerings. The research contained herein addresses a gap in the marketing literature by examining a proposed series of relationships involving household expenditures for "convenient services." These proposed relationships were captured in a "Conceptual Framework of Convenient Services Consumption" which synthesized the various existing theoretical conceptualizations relating to convenience consumption and the number of factors said to influence consumers' convenience orientation. Specifically, this study sought to profile the convenience oriented services consumer by …
An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley
An Analysis Of Service Quality In Ansett Australia W.A. Division, Jodie R. Buckley
Theses : Honours
There is a lack of significant in-depth research, analysing service quality in the travel and tourism industry. This research attempts to contribute to the literature by analysing service quality using Ansett Australia (W.A. Division) as a case study. The approach uses the revised 1990 SERVQUAL instrument, originally developed by Parasuraman, Zeithaml and Berry (1986) and the conceptual model of service quality. The SERVQUAL instrument and conceptual framework form the basis of the theoretical framework and analysis. Three perspectives are considered in the analysis of service quality in Ansett Australia (W.A. Division), namely, front-line employees, management and frequent flyers. Through the …