Marketing Commons^™

An Econometric Evaluation Of Localism And Other Potential Success Factors In California’S Craft Brewing Industry, Connor Sinclair

CMC Senior Theses

As growth of the American craft brewing industry slows and smaller firms account for a greater proportion of expansion, I test whether traits that are indicative of smaller firms have an effect on brewery success. I hypothesize that firms which utilize localist strategies such as geographical branding, use of local ingredients, charitable giving, and/or sustainable practices are more successful than others and therefore produced more barrels of beer in 2017. To test my hypothesis, I estimate ordinary least squares regressions with robust standard errors using data collected from the Brewers Association and the websites of 362 California craft breweries. I …

Chinese Consumers' Involvement In Wine Consumption And Their Willingness To Visit Wineries In California, Mahmood Hussain, Roblyn Simeon, Lutfus Sayeed

Atlantic Marketing Association Proceedings

This research fills a gap in wine tourism literature, taking into account the effects of consumers’ involvement in the pre-purchase stages on their willingness to visit wineries in California or in a foreign country. The theoretical framework presented in this paper provides support for a strong linkage between product involvement, consumption, and eventual propensity to visit a wine destination. As of this writing this paper constitutes the first of its kind econometric study of these effects.

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.

El Adobe De Capistrano, San Juan Capistrano, California, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.

The Harbor Light, Oceanside Yacht Harbor, Oceanside, California, The Harbor Light

The Raymond Earl Oetgen Menu Collection

No abstract provided.

San Clemente Inn, San Clemente, California, Four Souvenier Versions Of Original Dinner Menu, San Clemente Inn

The Raymond Earl Oetgen Menu Collection

No abstract provided.

San Clemente Inn, Original Dinner Menu, San Clemente Inn

The Raymond Earl Oetgen Menu Collection

No abstract provided.

Red Onion, Rolling Hills Estates, California, Host International

The Raymond Earl Oetgen Menu Collection

No abstract provided.

Volkerding Family Papers (Mss 385), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 385. Letters written chiefly by Herman Frederick Wilhelm Volkerding, of Louisville, Kentucky, to his wife Mary Elizabeth (Hauber) Volkerding while traveling as a salesman for the John T. Barbee distillers. Volkerding pines for home and describes the scenery, hotels, amusements and rail travel in the western United States.

Special Water Districts: Their Role In Western Water Use, Timothy De Young

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

11 pages.

Contains references.

Water Conservation Through Integrated Basinwide Implementation, Steven J. Shupe

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

12 pages.

Toward Optimal Utilization Of Water Resources: The “Physical Solution", Harrison C. Dunning

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

18 pages.

Water Transfers And Exchanges: Using The Market To Improve Water Use—A Legal/Institutional View, Gary D. Weatherford

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

18 pages.

Policies To Enhance Western Water Use Efficiency: Best Of The West, Bruce C. Driver

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

18 pages.

Opportunities For Improving The Ways We Use Water, Thomas M. Stetson

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

40 pages.

Contains references.

Agenda: Western Water: Expanding Uses/Finite Supplies, University Of Colorado Boulder. Natural Resources Law Center

Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)

Conference organizers and/or faculty included University of Colorado School of Law professors James N. Corbridge, Jr., Lawrence J. MacDonnell and David H. Getches.

This conference featured luncheon talks by Colorado Governor Richard D. Lamm and Undersecretary of the Department of the Interior Ann McLaughlin. The conference attracted 115 registrants from 19 states plus the District of Columbia.

Agenda: Public Lands Mineral Leasing: Issues And Directions, University Of Colorado Boulder. Natural Resources Law Center

Public Lands Mineral Leasing: Issues and Directions (Summer Conference, June 10-11)

University of Colorado School of Law professor Lawrence J. MacDonnell served as the conference organizer and as a member of the faculty.

Federal leasing programs, especially for oil and gas and coal, have been undergoing important changes in recent years. This conference will provide an overview and an update for those involved in public lands mineral development. Significant new issues also will be addressed.

One Market Plaza, Southern Pacific Land Company

Mayor Moscone

Moscone giving a speech at the opening of One Market Plaza

Food Advertising To Children, George Moscone

Senator Moscone

Senate Joint Resolution 3 press release about food advertising to children

El Adobe De Capistrano, Dinner Dance Honoring The White House Staff Of President & Mrs. Richard Nixon, August 31, 1971, El Adobe De Capistrano

The Raymond Earl Oetgen Menu Collection

No abstract provided.