Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business Administration, Management, and Operations (17)
- Advertising and Promotion Management (13)
- Business and Corporate Communications (5)
- Sales and Merchandising (4)
- Social and Behavioral Sciences (4)
-
- Art and Design (3)
- Arts and Humanities (3)
- Entrepreneurial and Small Business Operations (3)
- Finance and Financial Management (3)
- Graphic Design (3)
- Other Business (3)
- Communication (2)
- E-Commerce (2)
- Education (2)
- Interdisciplinary Arts and Media (2)
- Organizational Behavior and Theory (2)
- Psychology (2)
- Strategic Management Policy (2)
- Corporate Finance (1)
- Digital Humanities (1)
- Food and Beverage Management (1)
- Hospitality Administration and Management (1)
- Human Resources Management (1)
- Interactive Arts (1)
- International Business (1)
- Nonprofit Administration and Management (1)
- Public Affairs, Public Policy and Public Administration (1)
- Public Relations and Advertising (1)
- Institution
- Publication Year
- Publication
-
- Case studies (8)
- Association of Marketing Theory and Practice Proceedings 2013 (3)
- Historical Documents of Bryant University (1863-present) (3)
- Scholarship and Professional Work - Business (3)
- Senior Honors Theses (3)
-
- Honors Scholar Theses (2)
- Other resources (2)
- Senior Honors Projects (2)
- Service-Learning Syllabi (2)
- Association of Marketing Theory and Practice Proceedings 2010 (1)
- Association of Marketing Theory and Practice Proceedings 2014 (1)
- Association of Marketing Theory and Practice Proceedings 2024 (1)
- Books / Book chapters (1)
- Business (1)
- Community Vitality Initiative Collections (1)
- Lewis Honors College Capstone Collection (1)
- Liberty Business Review (1)
- MBA Student Scholarship (1)
- Marketing Faculty Research and Publications (1)
- WCBT Faculty Publications (1)
Articles 31 - 39 of 39
Full-Text Articles in Marketing
De Boerinn (Netherlands), Thomas Cooney
De Boerinn (Netherlands), Thomas Cooney
Case studies
Hendrik Jan Hoogendoom and his parents sat around the family dinner table and once again discussed the key problem facing the business in which they all worked. There had been many changes in the use of their land over the past two decades but they knew that they had not yet achieved the maximum economic return from it. Currently, the primary income came from recreation activities, which were extremely successful for six months of the year. But the challenge remained on how they could keep the business equally active during the long cold winter months.
Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian
Just Tell Me The Rules! Or When Did The Rules Change?, Valerie Christian
WCBT Faculty Publications
Anne is an experienced direct marketer. Just promoted to CEO, Anne proves to be naïve in managing The ABC Catalog Company, despite her twenty years of experience with the company. She prefers to set simple, straightforward rules for her direct reports to follow. Her management philosophy has been influenced by advice from her mentor and by her personal experiences working with her direct reports when they were her colleagues. According to Anne “The big picture is for her (and perhaps her newly-appointed and trusted CFO, Jeff) to worry about.” Anne feels that many of her direct reports are incapable or …
Volume 1, Liberty University
Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins
Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins
Books / Book chapters
Some companies seem born to fail, while others manage to survive and thrive despite great adversity. What are the secrets of the survivors?. Sole Survivors puts nine such companies under the microscope to discover what sets them apart from their less-successful competitors, what make them "exceptional". But these nine are neither blue-chip multinationals nor high-tech operators. They are small to medium-sized European companies in a traditional section that has been decimated in recent times-footwear manufacturing. This book tells the stories of these companies in detail from their historical development through to their current business strategies, from their organisational structures to …
Confounds In The Measurement Of Predictive Expectations, Richard A. Spreng, Robert Mackoy, Cornelia Dröge
Confounds In The Measurement Of Predictive Expectations, Richard A. Spreng, Robert Mackoy, Cornelia Dröge
Scholarship and Professional Work - Business
Given the importance of predictive expectations in consumer satisfaction models, confounds in the measurement of expectations could result in misspecified models. Results of two empirical studies indicate that consumers interpret the word "expect" in numerous ways. A large minority of consumers interpret "expect" to mean "desire." The magnitude of the resulting confounding effect is illustrated by comparing results using a measure of expectations alone with results obtained when using a measure of expectations together with a measure of desires in a side-by-side format.
An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters
An Empirical Investigation Of The Evaluative Criteria Of Industrial Buyers, Daniel H. Mcquiston, Rockney G. Walters
Scholarship and Professional Work - Business
A factor analytic methodology is used to measure and interpret the evaluative criteria used by the functional roles represented in an industrial decision making unit during their consideration to purchase a piece of capital equipment. The results of the study indicate that the criteria employed by each decision maker during the evaluation of this equipment varied by functional role. The attributes contained in each evaluative dimension were directly related to each functional role primary job responsibility.
Opportunities Unlimited : Bryant College Helps Girls Win High Positions In Business
Opportunities Unlimited : Bryant College Helps Girls Win High Positions In Business
Historical Documents of Bryant University (1863-present)
This is a brochure from 1949 written to attract potential female students to Bryant College. It tells the story of Ginny, a fictional young woman attending Bryant with plans to enter the business world after graduation.
"The old high school crowd was breaking up, Ginny thought. Madge was going to the University to study English. Helen wanted to be a nurse. Eileen planned to continue her violin studies. But Ginny had other plans."
A College Of Higher Education For Business
A College Of Higher Education For Business
Historical Documents of Bryant University (1863-present)
Short pamphlet talking about the importance of women in business and the advantages a Bryant education can provide.
"The invention of the typewriter three generations ago opened up new business opportunities for women. Everybody knows that moder business could not run efficiently without women."
Betty Wins A Malted
Historical Documents of Bryant University (1863-present)
Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.