Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Marketing
Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay
Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay
Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.