Marketing Commons^™

Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay Dec 1993

Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay Jul 1993

Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay Jan 1990

Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay Jan 1990

On The Value Of Reflections On The Values In `The Distorted Mirror', Richard W. Pollay Jun 1987

The Distorted Mirror: Reflections On The Unintended Con­Se­Quences Of Advertising, Richard W. Pollay Jan 1986

Quality Of Life In The Padded Sell: Common Criticisms Of Advertising's Cultural Character And International Public Policies, Richard W. Pollay Dec 1985

The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay Jan 1985

The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay Jan 1984

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay Dec 1983

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay Jan 1983

Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay Jan 1983

Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay Jan 1980