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Full-Text Articles in Marketing
Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay
Here's The Beef: Factors, Determinants And Segments In Consumer Criticism Of Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay
Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay
Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Distorted Mirror: Reflections On The Unintended ConSeQuences Of Advertising, Richard W. Pollay
The Distorted Mirror: Reflections On The Unintended ConSeQuences Of Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay
The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay
The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay
Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay
Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay
Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay
Richard W. Pollay
No abstract provided.