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SelectedWorks

Richard W. Pollay

1984

Character and Consequences of Advertising

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Full-Text Articles in Marketing

The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay Jan 1984

The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.