Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (30)
- Education (19)
- Higher Education (14)
- Business and Corporate Communications (10)
- Public Affairs, Public Policy and Public Administration (10)
-
- Public Affairs (9)
- Advertising and Promotion Management (7)
- Communication (7)
- Psychology (7)
- Mass Communication (5)
- Sales and Merchandising (5)
- Sociology (5)
- Public Relations and Advertising (4)
- Sports Management (4)
- Asian Studies (3)
- Business Administration, Management, and Operations (3)
- Clinical Psychology (3)
- Developmental Psychology (3)
- Educational Assessment, Evaluation, and Research (3)
- Educational Psychology (3)
- Health Psychology (3)
- International and Area Studies (3)
- Law (3)
- Finance and Financial Management (2)
- Geography (2)
- Human Geography (2)
- Organizational Behavior and Theory (2)
- Social Psychology (2)
- Institution
-
- Asia Marketing Journal (AMJ) (22)
- Morehead State University (13)
- Selected Works (9)
- Singapore Management University (9)
- Marquette University (7)
-
- Technological University Dublin (7)
- Edith Cowan University (5)
- Louisiana Tech University (4)
- Old Dominion University (3)
- SelectedWorks (2)
- Western Michigan University (2)
- East Tennessee State University (1)
- Illinois Math and Science Academy (1)
- Kennesaw State University (1)
- Louisiana State University (1)
- Montclair State University (1)
- Stephen F. Austin State University (1)
- University of Nebraska at Omaha (1)
- University of Tennessee, Knoxville (1)
- Keyword
-
- Marketing (11)
- Ireland (4)
- Advertising (3)
- Education (3)
- ABC (2)
-
- Activity based costing (2)
- Case study (2)
- Companies (2)
- Cost to serve (2)
- Costs (2)
- Customer analysis (2)
- Customer profitability (2)
- Customer segments (2)
- Innovative (2)
- Internet (2)
- Journals (2)
- Marketing strategy (2)
- Performance (2)
- Professional Journals - Activity Based Costing, Customer Analysis and Cost Reduction (2)
- Profit improvement (2)
- Services marketing (2)
- Western Australia (2)
- AQR (1)
- Aboriginal Australians (1)
- Academic Publications (1)
- Acid Rain (1)
- Advertising slogans; university marketing (1)
- African-Americans (1)
- Airline (1)
- Airline Quality Ratings (1)
- Publication
-
- Asia Marketing Journal (22)
- Morehead State Press Release Archive, 1961 to the Present (9)
- Research Collection Lee Kong Chian School Of Business (9)
- Marketing Faculty Research and Publications (7)
- Doctoral Dissertations (4)
-
- Morehead State Athletics Press Release Archives (4)
- Honors Theses (3)
- Oscar T McKnight Ph.D. (3)
- Theses and Dissertations in Business Administration (3)
- Theses: Doctorates and Masters (3)
- Case studies (2)
- Issues (2)
- Kathy K Dhanda (2)
- Mark E Pickering (2)
- Books / Book chapters (1)
- Conference papers (1)
- Department of Marketing Faculty Scholarship and Creative Works (1)
- Douglas J. Swanson, Ed.D APR (1)
- Electronic Theses and Dissertations (1)
- Faculty Articles (1)
- Faculty Books and Monographs (1)
- Faculty Publications (1)
- IMSA Fund Reports (1)
- Ibrahim Sirkeci (1)
- Mark Ritson (1)
- Marketing, Finances and Value-Added Agriculture (1)
- Masters (1)
- Michael Allen (1)
- Research outputs pre 2011 (1)
- School of Marketing, Tourism and Leisure Publications (1)
- Publication Type
Articles 31 - 60 of 91
Full-Text Articles in Marketing
A Simultaneous Model For Innovative Product Category Sales Diffusion And Competitive Dynamics, Namwoon Kim, Ellen Bridges, Rajendra Kumar Srivastava
A Simultaneous Model For Innovative Product Category Sales Diffusion And Competitive Dynamics, Namwoon Kim, Ellen Bridges, Rajendra Kumar Srivastava
Research Collection Lee Kong Chian School Of Business
Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm entry and exit decisions have been investigated by marketers, strategists, and economists. However, little attention has been paid to the relationship between changing demand and the entry and exit behaviors of competitors in the marketplace. Understanding this relationship is essential in making resource commitments, as profitability of options depends not only on the size and growth of the market, but also on the number of competitors likely to be encountered. This is particularly important in innovative markets, where changes occur rapidly and one …
Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami
Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami
Research Collection Lee Kong Chian School Of Business
When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
School of Marketing, Tourism and Leisure Publications
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Research outputs pre 2011
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …
A Study Of Customer Satisfaction With Products And Services Offered By The Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, Amanda Wartchow
A Study Of Customer Satisfaction With Products And Services Offered By The Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, Amanda Wartchow
Honors Theses
The purpose of this report was to conduct research for the Bernhard Center. The objective was to determine student and faculty/staff perceptions of the Bernhard Center. It also served to facilitate possible suggestions for ways to renovate or replace existing areas with facilities that better serve the population of Western Michigan University. The Bernhard Center is a popular place on campus for WMU students, faculty, and staff, as well as community members to eat, study, hold meetings and events, and socialize. In an effort to maintain or increase the appeal of the Bernhard Center among these groups, while at the …
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat
Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat
Electronic Theses and Dissertations
The purpose of this study was to determine the factors that influenced prospective student-athletes to attend East Tennessee State University. Using a qualitative research design, interviews were conducted with 36 freshman scholarship student-athletes. Participants represented student-athletes from each sport. A literature review covered the history of intercollegiate athletics, the history of recruiting student-athletes, the process of recruiting student-athletes, and the decline of public perception towards intercollegiate athletics. Results from the interviews were analyzed using inductive analysis. Patterns, themes, and categories of analysis emerged from the data. The data from the interviews were then unitized and categorized. The categorized units were …
1999 May, Office Of Communications & Marketing, Morehead State University.
1999 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1999.
A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have been examined simultaneously within an individual study. More specifically, the authors unify the stream of research on power use-the focus of many satisfaction studies in the 1970s and 1980s-with more recent work on trust and commitment, which usually explores antecedents other than power use. The results indicate that economic satisfaction and noneconomic satisfaction are distinct constructs with differential relationships to various …
Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins
Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins
Honors Theses
The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …
The Airline Quality Rating 1999, Brent D. Bowen, Dean Headley, Uno Aviation Institute
The Airline Quality Rating 1999, Brent D. Bowen, Dean Headley, Uno Aviation Institute
Faculty Books and Monographs
UNOAI Report 99-3
he Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple criteria. This current report, Airline Quality Rating 1999, contains monthly Airline Quality Rating scores for 1998. Additional copies are available by contacting Wichita State University or the University of Nebraska at Omaha.
The Airline Quality Rating 1999 is a summary of month-by-month quality ratings for the ten major domestic U.S. airlines operating during 1998. Using the Airline Quality Rating system of weighted averages and montly performance data in the areas of on-time arrivals, …
The Effects Of Ethnicity, Ethnic Salience And Ethnic Identification On Consumers' Sources Of Information And Purchase Behavior, Patricia Wooten Humphrey
The Effects Of Ethnicity, Ethnic Salience And Ethnic Identification On Consumers' Sources Of Information And Purchase Behavior, Patricia Wooten Humphrey
Doctoral Dissertations
The purpose of this study was to determine if there were any significant differences in the search and purchase behavior between white and black consumers due to ethnicity, ethnic identification, ethnic salience and ethnic situation.
The sample was chosen from two universities, one predominately white, the other predominately black. Of the 360 questionnaires administered, 345 were usable. The sample was representative of the student population of each university with respect to age, gender, and ethnicity. Statistical techniques used were ANOVAs, t-tests and paired comparisons.
The findings indicate that ethnicity plays an important role in an individual's sources of information used …
Optimum Advertising Pulsation Strategies: A Dynamic Programming Approach, Hongkai Zhang
Optimum Advertising Pulsation Strategies: A Dynamic Programming Approach, Hongkai Zhang
Doctoral Dissertations
This study, using the dynamic programming approach, has addressed the problem of optimally allocating a fixed advertising budget of a monopolistic firm over a planning horizon comprised of n equal periods to maximize two popular measures of advertising performance: (1) profits related to the advertising effort (discount factor r = 0), and (2) present value of profits related to the advertising effort (discount factor r > 0).
Two dynamic programming models that use the modified Vidale-Wolfe model to represent sales response to advertising are formulated with respect to whether the time value of money is considered. For a planning horizon comprised …
An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta
An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta
Theses and Dissertations in Business Administration
This dissertation is a partial test of the Hunt-Vitell (1986, 1993) general theory of marketing ethics, which, along with previous tests of the model and other empirical and theoretical work, serves as the basis for this research. The dissertation model is the most comprehensive test of Hunt-Vitell to date, in the sense that it tests variables at almost every stage of the ethical decision making process described in the Hunt-Vitell theory.
The sample was obtained through a mail survey of American Marketing Association (AMA) practitioner members. Empirical testing was carried out through correlation and regression analysis. Of the seventeen hypotheses, …
Incoming Editor’S Statement, J. Craig Andrews
Incoming Editor’S Statement, J. Craig Andrews
Marketing Faculty Research and Publications
In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.
Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney
Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney
Marketing Faculty Research and Publications
Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.
Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton
Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton
Theses and Dissertations in Business Administration
The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).
Overall, the results of the test of …
Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd
Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd
Faculty Articles
This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.
Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak
Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak
Marketing Faculty Research and Publications
This commentary uses as its platform an essay by Karpatkin (1999) titled "Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals." This article supports Karpatkin's position that, too often, large corporations are willing to exploit weak and vulnerable consumers as the means to unsavory financial gain. Vulnerable groups include the poor, children, and the disadvantaged elderly. Essentially, Karpatkin raises questions about the lack of distributive justice for these consumer segments in the marketplace. In answer to this, the author presents a religion-inspired business ethics. Using a body of writing sometimes called Catholic Social Teaching (CST), …
1999 March-August, Morehead State University. Office Of Athletics.
1999 March-August, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from March to August of 1999.
서비스기업의 경쟁전략과 서비스전달시스템간의 적합성이 마케팅성과에 미치는 효과에 관한 연구, Kwang Ho Ahn, Jong Wook Yoon
서비스기업의 경쟁전략과 서비스전달시스템간의 적합성이 마케팅성과에 미치는 효과에 관한 연구, Kwang Ho Ahn, Jong Wook Yoon
Asia Marketing Journal
No abstract provided.
기술 제품의 조직내 확산과 혁신저항, Dae Ryun Chang, Seong Do Cho
기술 제품의 조직내 확산과 혁신저항, Dae Ryun Chang, Seong Do Cho
Asia Marketing Journal
No abstract provided.
마케팅 의사결정지원 시스템의 채택의도 형성과 사용자 만족에 관한 연구, Heung Soo Park, Dong Hoon Kim, Seong Ho Kang
마케팅 의사결정지원 시스템의 채택의도 형성과 사용자 만족에 관한 연구, Heung Soo Park, Dong Hoon Kim, Seong Ho Kang
Asia Marketing Journal
No abstract provided.
1999 March-April, Office Of Communications & Marketing, Morehead State University.
1999 March-April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March to April of 1999.
결합 리스펀스 모델링을 이용한 고객리스트 세분화, Eui Ho Seo, Kap Chel Noh, Eung Beom Lee
결합 리스펀스 모델링을 이용한 고객리스트 세분화, Eui Ho Seo, Kap Chel Noh, Eung Beom Lee
Asia Marketing Journal
No abstract provided.
금융마케팅에서 고객평점제도의 효과성, Myung Sik Lee
서비스품질과 서비스가치, Hak Sik Lee, Young Kim
인터넷 환경하에서 점진적 국제화 모델의 적용가능성에 대한 연구, Seong Tae Hong, Jong Chil Shin
인터넷 환경하에서 점진적 국제화 모델의 적용가능성에 대한 연구, Seong Tae Hong, Jong Chil Shin
Asia Marketing Journal
No abstract provided.
Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image, Dong Chul Han, Sang Lin Han
Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image, Dong Chul Han, Sang Lin Han
Asia Marketing Journal
No abstract provided.
Using Customer Profitability Information To Drive The Bottom Line, Mark E. Pickering
Using Customer Profitability Information To Drive The Bottom Line, Mark E. Pickering
Mark E Pickering
This article utilises a case study of a textile manufacturer and distributor to demonstrate the use of customer profitability analysis to improve company profitability.