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Articles 1 - 30 of 91
Full-Text Articles in Marketing
1999 December, Office Of Communications & Marketing, Morehead State University.
1999 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1999.
The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami
The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami
Research Collection Lee Kong Chian School Of Business
The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …
The Social Uses Of Advertising, Mark Ritson, Richard Elliott
The Social Uses Of Advertising, Mark Ritson, Richard Elliott
Mark Ritson
Advertising research has focused exclusively on the solitary subject at the expense of understanding the role that advertising plays within the social contexts of group interaction. We develop a number of explanations for this omission before describing the results of an ethnographic study of advertising's contribution to the everyday interactions of adolescent informants at a number of English high schools. The study reveals a series of new, socially related advertising-audience behaviors. Specifically, advertising meanings are shown to possess social uses relating to textual experience, interpretation, evaluation, ritual use, and metaphor. The theoretical and managerial implications of these social uses are …
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.
1999 November, Office Of Communications & Marketing, Morehead State University.
1999 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1999.
1999 November-December, Morehead State University. Office Of Athletics.
1999 November-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from November to December of 1999.
Pb1699-Marketing For The Value-Added Agricultural Enterprise, The University Of Tennessee Agricultural Extension Service
Pb1699-Marketing For The Value-Added Agricultural Enterprise, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
Hay has been an important crop in Tennessee for many years. Acreage devoted to hay has been trending upward over the last two decades, as shown in Figure 1. Acreage of all types of hay harvested in 1998 was 1,785,000, 51 percent larger than acreage harvested in 1980. Hay is the leading crop in Tennessee in terms of acreage harvested mechanically. In 1997, the value of hay produced on Tennessee farms reached $207 million, ranking the crop third in value among all crops. Cash receipts have averaged about 15-20 percent of the total value of hay produced over the last …
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Marketing Faculty Research and Publications
Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …
Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey
Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey
Research Collection Lee Kong Chian School Of Business
The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.
Not All Customers Are Created Equal: Looking At Lifetime Value, Mark E. Pickering
Not All Customers Are Created Equal: Looking At Lifetime Value, Mark E. Pickering
Mark E Pickering
Customer Lifetime Value (CLV) refines customer profitability analysis to view customers as assets. Thinking in terms of CLV provides the impetus to target customer acquisition efforts on the right customers, and to improve the profitability and duration of the relationship with existing customers. This article introduces the concepts and benefits associated with CLV and actions to improve value.
1999 September-October, Morehead State University. Office Of Athletics.
1999 September-October, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to October of 1999.
판매원의 역기능 행동에 대한 감독통제수단의 효과를 매개하는 감독자에 대한 신뢰도, 낙환 최
판매원의 역기능 행동에 대한 감독통제수단의 효과를 매개하는 감독자에 대한 신뢰도, 낙환 최
Asia Marketing Journal
No abstract provided.
세그먼트 변화를 추적하는 다차원척도법, 주영 김
내부서비스품질이 종업원만족과 고객만족에 미치는 영향에 관한 연구, 동성 곽, 기두 강
내부서비스품질이 종업원만족과 고객만족에 미치는 영향에 관한 연구, 동성 곽, 기두 강
Asia Marketing Journal
No abstract provided.
신제품 개발조직의 지식역량 향상에 관한 연구, 형준 김
서비스모호성이 소비자만족의 형성과정에 미치는 영향에 관한 연구, 순이 구
고객만족 개념의 재정립, 명호 박, 형지 조
해외판매법인의 현지유통경로선택에 관한 연구, 장로 이, 범수 박
1999 September - October, Office Of Communications & Marketing, Morehead State University.
1999 September - October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September to October of 1999.
Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman
Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman
Masters
In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …
1999 July-August, Office Of Communications & Marketing, Morehead State University.
1999 July-August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July to August of 1999.
Moderating Effects Of Vertical Exchange Relationship On The Relationship Between Firm Market Orientation And Selected Salesperson Role Variables, Patrick Dwain Fountain
Moderating Effects Of Vertical Exchange Relationship On The Relationship Between Firm Market Orientation And Selected Salesperson Role Variables, Patrick Dwain Fountain
Doctoral Dissertations
The purpose of this dissertation is to examine the moderating effects of identified dimensions of vertical exchange relationship (VER) between firm market orientation and the salesperson role variables of job satisfaction, organizational commitment, role ambiguity and role conflict. The sample utilized in this dissertation is the salesforce of a major United States publishing company. Moderated regression analysis is used to determine moderating effects. Three dimensions of vertical exchange relationship are identified using factor analysis and are labeled work, loyalty and congruence. The results indicate that the work dimension is a moderator of the relationship between market orientation and job satisfaction. …
중소기업 마케팅의 돌파구, 일청 황
Understanding Service Quality In Health / Fitness Clubs From A Systems Perspective, Kyung Ro Chang
Understanding Service Quality In Health / Fitness Clubs From A Systems Perspective, Kyung Ro Chang
Asia Marketing Journal
No abstract provided.
The Influence Of The Consumption Ritualization On Buying Behaviors, Cheol Park
The Influence Of The Consumption Ritualization On Buying Behaviors, Cheol Park
Asia Marketing Journal
No abstract provided.
서비스 조직 구성원의 통제지각과 행동통제과정, 재영 김, 동철 한, 승호 안
서비스 조직 구성원의 통제지각과 행동통제과정, 재영 김, 동철 한, 승호 안
Asia Marketing Journal
No abstract provided.
한국기업의 해외시장에서의 브랜드구축에 관한 연구, Rajeev Batra
백화점 고객의 소비자 만족에 미치는 선행 요인 및 사후 행동에 관한 연구, 창훈 신, 재영 송, 인석 황
백화점 고객의 소비자 만족에 미치는 선행 요인 및 사후 행동에 관한 연구, 창훈 신, 재영 송, 인석 황
Asia Marketing Journal
No abstract provided.
Q 방법론의 이해와 소비자 연구에의 적용, 범종 김
Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami
Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami
Research Collection Lee Kong Chian School Of Business
When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …