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An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta
An Empirical Investigation Into Significant Factors Of Moral Reasoning And Their Influences On Ethical Judgment And Intentions, Janet K. Mullen Marta
Theses and Dissertations in Business Administration
This dissertation is a partial test of the Hunt-Vitell (1986, 1993) general theory of marketing ethics, which, along with previous tests of the model and other empirical and theoretical work, serves as the basis for this research. The dissertation model is the most comprehensive test of Hunt-Vitell to date, in the sense that it tests variables at almost every stage of the ethical decision making process described in the Hunt-Vitell theory.
The sample was obtained through a mail survey of American Marketing Association (AMA) practitioner members. Empirical testing was carried out through correlation and regression analysis. Of the seventeen hypotheses, …
Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton
Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton
Theses and Dissertations in Business Administration
The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).
Overall, the results of the test of …
First Mover Advantage: An Industrial Buyer Behavioral Perspective, Howard G. Ling
First Mover Advantage: An Industrial Buyer Behavioral Perspective, Howard G. Ling
Theses and Dissertations in Business Administration
Contemporary order-of-entry research has shifted from econometric investigations to research grounded in quasi-experimental and empirical consumer behavior studies. In the marketing literature, Carpenter and Nakamoto (1988), Kardes and Kalyanaram (1992), and particularly Alpert and Kamins (1992, 1994, 1995) have examined the role of consumer behavior as a potential explanation of first mover advantage. However, little or no research has been devoted to an understanding of pioneer advantage as it relates to industrial markets.
This dissertation investigated the effect of order of entry on the attitudes of industrial purchasing managers. Six major hypotheses were proposed to examine the cognitive beliefs, attitudes, …