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Full-Text Articles in Marketing
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Marketing Faculty Research and Publications
Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …
Incoming Editor’S Statement, J. Craig Andrews
Incoming Editor’S Statement, J. Craig Andrews
Marketing Faculty Research and Publications
In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.
Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak
Distributive Justice, Catholic Social Teaching, And The Moral Responsibility Of Marketers, Gene R. Laczniak
Marketing Faculty Research and Publications
This commentary uses as its platform an essay by Karpatkin (1999) titled "Toward a Fair and Just Marketplace for All Consumers: The Responsibilities of Marketing Professionals." This article supports Karpatkin's position that, too often, large corporations are willing to exploit weak and vulnerable consumers as the means to unsavory financial gain. Vulnerable groups include the poor, children, and the disadvantaged elderly. Essentially, Karpatkin raises questions about the lack of distributive justice for these consumer segments in the marketplace. In answer to this, the author presents a religion-inspired business ethics. Using a body of writing sometimes called Catholic Social Teaching (CST), …
Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney
Anti-Competitive Marketing Practices In The Airline Industry, Richard Robinson, Terrence J. Kearney
Marketing Faculty Research and Publications
Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.
A Cross-Cultural Comparison Of Cognitive Responses, Beliefs, And Attitudes Toward Advertising In General In Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
A Cross-Cultural Comparison Of Cognitive Responses, Beliefs, And Attitudes Toward Advertising In General In Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
An important research topic in advertising is the study of consumer advertising perceptions. As shown by previous research, these perceptions affect attitude-toward-advertising-in-general which, ultimately, affects consumer brand attitudes and purchase intentions. Understanding consumer ad perceptions is useful to advertising practitioners in developing and implementing effective ad campaigns both nationally and internationally. Our study extends previous research efforts by comparing the cognitive responses, beliefs, and attitudes of consumers regarding advertising in two countries located in Southeast Asia. While results indicate similar advertising beliefs (in direction) and favorable attitudes, differences in cognitive responses and magnitude of beliefs and favorable attitudes exist. The …
Testing The Servqual Scale In The Business-To-Business Sector: The Case Of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Testing The Servqual Scale In The Business-To-Business Sector: The Case Of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
A key question is whether the instruments developed for consumer services can accurately gauge the service quality perceptions of organisational customers. Reports psychometric testing of the SERVQUAL as a measure of service quality in ocean freight services. Based on a survey of a cross-sectional sample of 114 business organisations in Singapore, which regularly utilise ocean freight services for their export needs, this study found that the psychometric properties of the SERVQUAL scale are at variance with those found in consumer services settings. Further, the SERVQUAL perceptions scores were found to be a better predictor than the SERVQUAL gap scores. In …
The Role Of Qualifying Language On Consumer Perceptions Of Environmental Claims, Thomas J. Maronick, J. Craig Andrews
The Role Of Qualifying Language On Consumer Perceptions Of Environmental Claims, Thomas J. Maronick, J. Craig Andrews
Marketing Faculty Research and Publications
A copy-test of seven environmental claims on aerosol packages shows that consumers interpret general, unqualified claims (e.g., environmentally friendly or ozone friendly) as meaning the product is safe for the environment in both an absolute (safe) and a relative (safer) sense. These perceptions of environmental safety are enhanced by specific qualifiers for general claims such as No CFCs and general qualifiers for specific claims. In addition, the results show that almost all specific environmental claims improve consumers’ perceptions of the aerosol product relative to general claims for environmental benefits of the product. Implications for marketing and public policy professionals are …