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Full-Text Articles in Marketing
Moderating Effects Of Vertical Exchange Relationship On The Relationship Between Firm Market Orientation And Selected Salesperson Role Variables, Patrick Dwain Fountain
Moderating Effects Of Vertical Exchange Relationship On The Relationship Between Firm Market Orientation And Selected Salesperson Role Variables, Patrick Dwain Fountain
Doctoral Dissertations
The purpose of this dissertation is to examine the moderating effects of identified dimensions of vertical exchange relationship (VER) between firm market orientation and the salesperson role variables of job satisfaction, organizational commitment, role ambiguity and role conflict. The sample utilized in this dissertation is the salesforce of a major United States publishing company. Moderated regression analysis is used to determine moderating effects. Three dimensions of vertical exchange relationship are identified using factor analysis and are labeled work, loyalty and congruence. The results indicate that the work dimension is a moderator of the relationship between market orientation and job satisfaction. …
Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins
Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins
Books / Book chapters
Some companies seem born to fail, while others manage to survive and thrive despite great adversity. What are the secrets of the survivors?. Sole Survivors puts nine such companies under the microscope to discover what sets them apart from their less-successful competitors, what make them "exceptional". But these nine are neither blue-chip multinationals nor high-tech operators. They are small to medium-sized European companies in a traditional section that has been decimated in recent times-footwear manufacturing. This book tells the stories of these companies in detail from their historical development through to their current business strategies, from their organisational structures to …