Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

International Business

None

2009

Articles 1 - 2 of 2

Full-Text Articles in Marketing

Re-Internationalisation: Exploration And Conceptualisation, Lawrence Welch, Catherine Welch Dec 2008

Re-Internationalisation: Exploration And Conceptualisation, Lawrence Welch, Catherine Welch

Lawrence Welch

Re-internationalisation represents a research challenge for the internationalisation process and international entrepreneurship fields. Many companies withdraw from international operations, go through an international time-out period and later re- enter the international arena. Little is known about this process, and whether re-internationalisers behave differently from those starting out for the first time. The limited, sketchy evidence is considered and it is argued that some re-internationalisers will go into the re-entry process with a significant international heritage from previous activities, including relevant knowledge and networks, enabling faster re-entry and take-off. However, other firms will have exited in such negative circumstances that international …


Towards More Realistic Conceptualisations Of Foreign Operation Modes, Lawrence Welch, Gabriel Benito, Bent Petersen Dec 2008

Towards More Realistic Conceptualisations Of Foreign Operation Modes, Lawrence Welch, Gabriel Benito, Bent Petersen

Lawrence Welch

We address a long-standing discrepancy between theory and practice regarding how firms choose, use, and modify their modes of operation in foreign markets. Theory typically treats foreign operation modes as choices between well-specified, discrete alternatives. Observation of business practice reveals a "messier" reality. We commonly observe mode packages, within-mode adjustments and mode role changes, yet by and large these aspects of international business development have been relatively ignored in the literature, and in theoretical and empirical research. We propose richer and more realistic conceptualisations of foreign operation modes, and look at their implications for theory and practice.