Marketing Commons^™

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy

Robert Mackoy

No abstract provided.

Standing Alone: Small Business And The Global Market, Damian Hine, Stephen Kelly

Adjunct Professor Stephen J Kelly

This paper takes a multi-disciplinary approach to the exploration of the role small businesses play in the globalization of the Australian economy. We ask: do SMEs exist primarily to service the demands of their larger counterparts, relying on large firms to enter foreign markets, or do they have the ability to enter global markets as 'independent' entities, sustaining a consistent competitive advantage. A multiple case study approach has been applied to answer the research questions. Findings indicate that small firms are indeed independent and dynamic operators, crucial to Australia's economic success, and small firms are effective in entering foreign markets …

The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, Stephen Kelly

Adjunct Professor Stephen J Kelly

No abstract provided.

Re-Internationalisation: Exploration And Conceptualisation, Lawrence Welch, Catherine Welch

Lawrence Welch

Re-internationalisation represents a research challenge for the internationalisation process and international entrepreneurship fields. Many companies withdraw from international operations, go through an international time-out period and later re- enter the international arena. Little is known about this process, and whether re-internationalisers behave differently from those starting out for the first time. The limited, sketchy evidence is considered and it is argued that some re-internationalisers will go into the re-entry process with a significant international heritage from previous activities, including relevant knowledge and networks, enabling faster re-entry and take-off. However, other firms will have exited in such negative circumstances that international …

Towards More Realistic Conceptualisations Of Foreign Operation Modes, Lawrence Welch, Gabriel Benito, Bent Petersen

Lawrence Welch

We address a long-standing discrepancy between theory and practice regarding how firms choose, use, and modify their modes of operation in foreign markets. Theory typically treats foreign operation modes as choices between well-specified, discrete alternatives. Observation of business practice reveals a "messier" reality. We commonly observe mode packages, within-mode adjustments and mode role changes, yet by and large these aspects of international business development have been relatively ignored in the literature, and in theoretical and empirical research. We propose richer and more realistic conceptualisations of foreign operation modes, and look at their implications for theory and practice.

High- Versus Low-Content National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory Osland, Bela Florenthal

Gregory E. Osland

No abstract provided.

Foundations And Evolution Of A Research Career In International Marketing, Gregory Osland

Gregory E. Osland

No abstract provided.

The Importance Of Language In International Knowledge Transfer, Lawrence Welch, Denice Welch

Lawrence Welch

Abstract &#; Drawing on insights from managerially-oriented literature, this article explores the role of management in situations where the market transaction costs of using local, independent operators are negligible at market entry, but grow over time. A key question pertaining to this situation is: what management instruments may ensure persistent concurrence between changing pressure for internalisation in a foreign market and the effectuated internalisation of a MNE in that market?

Key Results &#; The article demonstrates the operating cost saving potential of putting in place options for gradual internalisation. Practical examples of such options are outlined. &#; It is emphasized …

The Impact Of Emotional Warmth On Preference For Human Interaction And Channel Preference: A Cross-Cultural Analysis, Gregory Osland, Bela Florenthal

Gregory E. Osland

No abstract provided.

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy

Gregory E. Osland

No abstract provided.