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Management Sciences and Quantitative Methods Commons™
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Full-Text Articles in Management Sciences and Quantitative Methods
Twitter Adoption And Use By Smes: An Empirical Study, S. F. Wamba, Lemuria D. Carter
Twitter Adoption And Use By Smes: An Empirical Study, S. F. Wamba, Lemuria D. Carter
Dr Samuel Fosso Wamba
Social media tools are used by firms to create and capture business value. In this study, we synthesize emerging literature on social commerce, social media, and the diffusion of innovation to identify the role that organizational, managerial and environmental characteristics of SMEs play in the adoption of Twitter. To test the model, we administered a survey to 453 SME mangers from the United States, the United Kingdom, Australia and India. The results of logistic hierarchical regression indicate that firm innovativeness, age and geographic location have a significant impact on Twitter adoption by SMEs. Implications for research and practice are discussed.
A Qualitative Review Of Differential Diagnosis Generators, William Bond Md, Ms, Linda M. Schwartz Mde, Ahip, Cm, Kevin R. Weaver Do, Donald Levick Md, Mba, Michael Guliano Md, Med, Mhpe, Mark L. Graber Md
A Qualitative Review Of Differential Diagnosis Generators, William Bond Md, Ms, Linda M. Schwartz Mde, Ahip, Cm, Kevin R. Weaver Do, Donald Levick Md, Mba, Michael Guliano Md, Med, Mhpe, Mark L. Graber Md
Linda Matula Schwartz MDE, AHIP, CM
No abstract provided.