Management Sciences and Quantitative Methods Commons^™

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Journal

When performing survey research it is normal to collect descriptive information such as income, gender, highest education attainment, and others. This information is used to categorize the collected research responses into groups. This nominal or ordinal data may also be used to find patterns in the collected data and suggest relationships. As an exploratory research method, it can suggest future research possibilities to confirm these relationships. This paper introduces the use of Correspondence Analysis (CA) as a research technique to suggest possible relationships using nominal or ordinal data, using collected research from a survey performed to measure tourist preferences in …

Contingency Planning Amidst A Pandemic, Natalie C. Belford

Journal of Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and business continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the novel coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the coronavirus pandemic will be determined and evaluated in detail.

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.

Agency Theory And Corporate Governance In China: A Meta-Analysis, Canan C. Mutlu, Marc Van Essen, Mike W. Peng, Sabrina F. Saleh

Faculty and Research Publications

Do agency theory-based “good corporate governance” principles indeed apply to China? A straightforward answer to this question is lacking, because evidence is inconclusive across studies. We endeavor to fill this gap by conducting the first meta-analysis on the China literature with two focuses. First, we assess the impact of (i) board independence, (ii) board leadership structure, and (iii) managerial incentives on firm performance, as these elements have been central to both agency theory as well as to Chinese corporate governance reforms. Second, we extend current theorizing by showing support for the temporal hypothesis, which states that over time, with the …

Investigating Cyberbullying In Social Media: The Case Of Twitter, Xin Tian

KSU Proceedings on Cybersecurity Education, Research and Practice

Social media has profoundly changed how we interact with one another and the world around us. Recent research indicates that more and more people are using social media sites such as Facebook and Twitter for a significant portion of their day for various reasons such as making new friends, socializing with old friends, receiving information, and entertaining themselves. However, social media has also caused some problems. One of the problems is called social media cyberbullying which has developed over time as new social media technologies have developed over time. Social media cyberbullying has received increasing attention in recent years as …

Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr

The African Journal of Information Systems

Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …

A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell

Atlantic Marketing Association Proceedings

The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.

The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …

Updating A Research Tradition By Examining The Effect Of New High Tech Channels On Consumer Search And Integrated Marketing: A Framework For Teaching, Deborah Fain, Mary Long

Atlantic Marketing Association Proceedings

As computers became more powerful in the late 80s and early 90s, large marketers began to try to push what became known as customer relationship management . Specifically, they began to evaluate various channels and how consumers navigated among them when making purchase decisions. Most of the examples at that time were anecdotal, and obviously considered traditional channels, both retail and direct. These included retail, direct mail, print, television, radio, telephone, early email, and a small amount of Internet. The impact of the Internet on new ways consumers navigate among the channels to collect information and make purchase decisions was …

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

A Sad Clown Story: Mcdonald's Lack Of Support For Ronald Mcdonald Houses, Cheryl Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of sick children and for children receiving outpatient care” (“McDonald’s gives little,” 2013). RMHC currently has locations in more than 60 countries and regions around the world (“Ronald,” 2015). Each Ronald McDonald House establishes their own policies, budget, and fundraising goals; therefore, assets from each house are not co-mingled (Morran, 2013).

Considering RMHC is named after Ronald McDonald from the McDonald’s Corporation, one would expect that McDonald’s makes extensive financial contributions to RMHC; however, this is not the case. The company has recently come under …

An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

Can Scalability Be A Marketing Liability For Sustainability?, Dennis F. X. Mathaisel, Clare L. Comm

Atlantic Marketing Association Proceedings

A common principle of modern business marketing is that growth is good. It is usually thought that all businesses should market themselves with the goal of increasing their revenues and gaining market share. Scalability is developing products or services that people want and figuring out how to produce and promote many of them for lower costs while selling more of them (Dudnik 2010). It is the purpose of this paper to show that some businesses, especially small ventures with unique value propositions, should not necessarily seek to grow or scale up. There are numerous examples of new ventures failing for …

Contolling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, J. Paul Leavell

Atlantic Marketing Association Proceedings

Self-determination theory (SDT) is a paradigm of human motivation and an approach to personality that focuses on an individual’s psychological needs and how those needs interact with self motivation (Ryan and Deci, 2000). SDT explores the foundation of intrinsic motivation (Deci and Ryan, 1985) which can be applied as marketing theory. Additionally this theory offers the opportunity for comparison and integration with the theory of planned behavior (TPB). Deci and Ryan (1985) published this theory within the same year that Ajzen (1985) published the theory of planned behavior (TPB). While SDT has a predominantly intrinsic focus, TPB maintains a primarily …

Measuring Family Business Performance: A Holistic, Idiosyncratic Approach, Ralph I. Williams Jr

Doctor of Business Administration Dissertations

For any type of organization, performance represents the measure of outcomes, goals, and aspirations vital to various organization stakeholders; thus performance is an important research variable (Seijts, Latham, Tasa, & Latham, 2004, Simon, 1964). Family businesses are different from non-family businesses in that the family subsystem and the business subsystem overlap and interact to form the family business system. The desired outcomes, goals, and aspirations of each family business are a product of its particular family and business sub-systems. Thus, in family business, especially privately owned entities, performance is of particular interest since families can set their goals in their …

Who Takes Advanced Placement?, Benjamin Scafidi, Chris Clark, John Swinton

Faculty and Research Publications

In recent years there has been a renewed interest in the sources of achievement gaps between groups of students. One potential source is differential access to high quality educational opportunities. This paper provides an analysis of who takes Advanced Placement (AP) Economics. Using two years of administrative data on all high school students who take a course to satisfy Georgia’s graduation requirement in economics, we find large differences in enrollment in AP Economics across groups. Specifically, African-American and Hispanic students and students from low-income backgrounds are about half as likely to be enrolled in AP Economics as other students. However, …

A Taxonomy Of Emerging Markets, Alexander A. Assouad

Doctor of Business Administration Dissertations

Focusing on emerging markets is now a significant imperative for business professionals as well as strategy, management, and international business (IB) scholars. However, there are no accepted categorizations of these countries. Furthermore, major international organizations, institutions, scholars, and multinational, all approach classifying these countries from a multitude of different perspectives. Using institutional theory as a framework and drawing on research from multiple disciplines such as IB, sociology, economics, and economic geography, this dissertation proposes a framework by which a more nuanced reclassification of emerging markets into eight subgroups is considered appropriate. The application of this multidimensional and multidisciplinary approach shows …

Cross-Generational Perspectives On Work-Life Balance And Its Impact, D. Roebuck, D. N. Smith, T. El Haddaoui

Faculty and Research Publications

This qualitative study focuses on how women of three different generations, Generation Y, Generation X and Baby Boomers, view the concept of work-life balance and what relationship these views have to their attainment of workplace leadership positions. Work-life balance was defined differently across the three generations, but the generational lines faded as most women reported struggling with finding a balance. Some women conveyed choosing not to pursue high-level leadership positions as the personal cost was too high. Those who had obtained high-level leadership positions shared what types of support were most effective in helping them juggle personal and professional obligations. …

Integrating The Core: A New Management Curriculum To Empower Our Students, D. Moodie, D. Brawley, S. Campbell, R. Desman

Faculty and Research Publications

This paper follows Kennesaw State University's (KSU) faculty journal in developing a new integrated core curriculum for their Management majors that will empower the students and meet the needs of today's employers. Curriculums must change to stay current. Depending on the amount of change, this can be a huge undertaking for a department ensconced in an existing curriculum paradigm, and can be met with resistance. In this paper we look for answers to: 1) Why is the change necessary? 2) What are we changing to? We will follow up with some thoughts about 3) how will we make these changes?

Dry Port Development In China: Motivations And Challenges, Q. Zeng, M. Maloni, Jomon Paul, Z. Yang

Faculty and Research Publications

As coastal production costs in China rise, producers are moving inland to remain competitive with other Asian countries. As a result, Chinese sea ports are rapidly developing dry (i.e., inland) ports to compete for hinterland access. Yet the growing body of research examining dry ports has yet to analyze China. This article fills this gap by combining practitioner interviews, publicly available data, and industry and academic literature to provide an overview of dry ports in China. The article discusses the recent active development of dry ports in China and summarizes the existing dry port network. Motivations for further dry port …

An Investigation Of College Students’ Learning Styles In The Us And China, G. Q. Zhan, D. Moodie, Yanmin Sun, Bailing Wang

Faculty and Research Publications

This research project explores learning styles of college students in the US and China. The Grasha-Reichmann Student Learning Style Scale, designed to measure how college students view their learning, was used as the main instrument for the current study. A total of 511 college students, 274 from the US and 237 from China, participated in this study. Results indicate that there are significant differences between the Chinese and American students in their reported learning styles, but not necessarily in the direction of conventional prediction. For example, the Chinese participants scored higher on the independent and competitive subscales than the American …

Optimal Allocation Of Resources In Airport Security: Profiling Vs. Screening, Aniruddha Bagchi

Faculty and Research Publications

No abstract provided.

An Exploratory Study Of The State Of United States Women In Leadership, D. N. Smith, D. Roebuck, M. Maendler

Faculty and Research Publications

The overarching goals of this study were to explore the views of women in leadership and their opinions as to who and what strategies have most helped them develop as leaders. To explore these topics, the authors admistered a survey and used NVivo 9 and axial and selective coding to analyze the results. Two themes emerged from the data; 1) United States women leaders value action over vision, and 2) they seek to be leaders in all areas of their lives, not just at work. Encouragingly, other women and workplaces are noted as contriubuting to the women’s leadership development. The …

Faculty Usage Of Social Media And Mobile Devices: Analysis Of Advantages And Concerns, D. Roebuck, S. Siha, R. L. Bell

Faculty and Research Publications

This study seeks to understand the perceptions of professors using social media (also called Web 2.0 tools) in the classroom, what kinds of mobile devices are used to access the social media used, and what drives individuals to use them. In addition, it seeks to identify the advantages and concerns faculty has with the use of social media for classroom instruction. Two-Way Multivariate Analysis of Variance (MANOVA) procedure was used to ascertain whether differences existed between two dependent variables and (a) gender, (b) different academic ranks, and (c) gender *rank to determine if there are any interaction effects between genders …

The Quandary Of Assessing Faculty Performance, K. Fatehi, M. Sharifi, J. Herbert

Faculty and Research Publications

Many educators assert that the continued use of student ratings of teaching effectiveness does not improve learning in the long run. However, administrators continue to use student opinions regarding teaching effectiveness because of its convenience and the quantitative nature of the measurement. Reducing a very complex phenomenon to a very simple numeral has its appeal. In this paper we discuss a related aspect of teaching assessment, namely the variations of skills among instructors and the students’ response to the same. In doing so, we suggest pragmatic guidelines to university administrators for evaluating various levels of skills and performance.

A Cross-Functional Systems Project In An Is Capstone Course, M. Maloni, P. Dembla, J. A. Swaim

Faculty and Research Publications

Information systems (IS) practitioners must regularly work cross-functionally with business users when implementing enterprise systems. However, most IS higher education is not truly cross-functional in nature with students typically relying on instructors or even themselves to represent user requirements. To address this gap, we describe an ambitious multi-course project that paired students from an operations management class as business users with students from an undergraduate IS capstone course as systems developers to build an enterprise resource planning (ERP) application. In doing so, we attempted to emulate the critical success factors typically encountered in realistic cross-functional systems projects as identified in …

Activity-Based Criteria On Internationalization, Kamal Fatehi, Mohsen Sharifi

Faculty and Research Publications

The world economy is moving ever faster toward a highly interdependent state in which international business is creating a global market. Often, in this environment, growth or even survival of a business hinges on its successful internationalization. Therefore, firms need to ask the vital question of how internationalized are their operations? To answer such question requires, among other things, measuring the extent of global involvement. This paper is an attempt toward constructing an internationalization measure by using financial performance and market engagement data outside firm’s home country.

The Ability To Change Or The Willingness To Change: Stakeholder Interpretation Of Adversity, S. Napshin, D. Decarolis

Faculty and Research Publications

Firms often face adverse environmental events which have the potential to destroy the value the firm has created. This study focuses on the occurrence of adverse events. In particular, we address the research question of what organizational and managerial characteristics impact shareholder interpretation of the severity of the adverse event. Building on insights from the resource based and upper echelon theories, we propose that bundles of firm capabilities and top management team composition signal to shareholders the ability of the firm to handle the adverse event and to engage in strategic change. We test our model in the biotechnology industry, …

Developing Business Acumen In Chinese Business School Graduates, Rajaram Veliyath, B. Stivers, T. Joyce, J. Hair

Faculty and Research Publications

This study assessed the importance of knowledge, skills, abilities (i.e., KSAs) and competencies for managerial success in China’s market economy. Business students at a major Chinese university were surveyed over a five year period, initially in 2001 and later in 2006, five years after China’s entry into the World Trade Organization (WTO). Using Partial Least Squares (PLS), the explained variances in business acumen and social motivation skills were higher after China’s WTO entry. The results were reversed for communication skills. The results confirmed the predictive relevance of entrepreneurial behavior and adaptability in the model. Overall, the results suggest an enhanced …

A Psychological Perspective On Cultural Difference: Epistemological Heterogeneity And Individual Heterogeneity Across Cultures, Kamal Fatehi, Uday S. Tate

Faculty and Research Publications

Most cross-cultural studies of management have been sociological type. Conventional view of cultures and sociological perspective has resulted in the assumption that within each culture members are homogeneous in their psychological make-up, logic, and perspective. Although researchers have reminded us that people vary on pivotal psychological dimensions, both on a between-country and within-country basis, these reminders were not heeded. Maruyama’s theories and research on epistemological heterogeneity, and individual heterogeneity across cultures, or as it is called, mindscape, were the exception. This paper elaborates on epistemological heterogeneity and individual heterogeneity across cultures. It suggests that researchers in international management could use …