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Full-Text Articles in Management Sciences and Quantitative Methods

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin Jan 2024

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …


Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco Jan 2024

Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco

Journal of International Technology and Information Management

Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …


Understanding The Role Of Social Media Marketing And Technology Adoption Model In Shaping Customer Adoption Of Digital Banking, Jonathan Bagus Pradhana Basoeki, Anna Amalyah Agus Oct 2023

Understanding The Role Of Social Media Marketing And Technology Adoption Model In Shaping Customer Adoption Of Digital Banking, Jonathan Bagus Pradhana Basoeki, Anna Amalyah Agus

The South East Asian Journal of Management

Research Aims: The present research aims to investigate factors that significantly influence customers’ behavioural intention to use digital banking products. Following prior work on social media marketing and the influence of conglomerate group benefits, in addition to providing a comprehensive understanding, the research incorporates three established theories: the Theory of Planned Behaviour, the Technology Acceptance Model, and the Unified Theory of Acceptance and Use of Technology.

Design/Methodology/Approach: The sample consists of current Allo Bank users. Data collection involved convenience sampling and a self-administered online questionnaire filled out by 262 respondents in Jakarta, Indonesia. The data analysis technique used was SEM …


The Influence Of Push-Pull-Mooring Effects On E-Wallet Customer Switching In Generation Z In Dki Jakarta, Eka Yunita, Jono Mintarto Munandar Apr 2023

The Influence Of Push-Pull-Mooring Effects On E-Wallet Customer Switching In Generation Z In Dki Jakarta, Eka Yunita, Jono Mintarto Munandar

The South East Asian Journal of Management

Research Aims: This research aims to identify the characteristics of Generation Z e-wallet customers in DKI Jakarta; analyse the effect of push-pull-mooring effects on switching intention, the moderating effect of the mooring effects on the relationship between push effects and pull effects with switching intention, and the effect of switching intention on the switching behaviour of Generation Z e-wallet customers.

Design/Methodology/Approach: There were 262 respondents, using non-probability sampling with the purposive sampling method. The data analysis technique used is descriptive analysis and SEM-PLS.

Research Findings: The results of this study indicate that the push effects do not affect switching intention. …


Organizational Inertia, Digital Capabilities, Digital Transformation, And Firm Competencies, Adhi Ari Utomo, Mira Maulida, Soebowo Musa Apr 2023

Organizational Inertia, Digital Capabilities, Digital Transformation, And Firm Competencies, Adhi Ari Utomo, Mira Maulida, Soebowo Musa

The South East Asian Journal of Management

Research Aims: This research aims to investigate the impact of organizational inertia on digital capabilities and digital transformation to optimize firm competencies.

Design/Methodology/Approach: The dataset was produced through a quantitative survey of 125 firms in Indonesia using the Structural Equation Model (SEM) to analyse the data.

Research Findings: The results of this study indicate that organizational inertia indirectly impacts firm competencies through digital capabilities and digital transformation. Organizational inertia impacts digital capabilities, not digital transformation, whereas digital capabilities impact digital transformation and a firm’s competencies.

Theoretical Contribution/Originality: This study contributes to the literatures on organizational behaviour and strategic management by …


Analysis Of First-Time Completion In The Field Service Environment, Gavin Rick, Scott Englerth, Marc Carter, Hayley Horn Mar 2023

Analysis Of First-Time Completion In The Field Service Environment, Gavin Rick, Scott Englerth, Marc Carter, Hayley Horn

SMU Data Science Review

First-time completion is an important measure of service quality and efficiency in the field service industry. Customers call upon field service providers to repair their equipment in a timely manner so it can be put back into service for their business demands. Responsiveness can be measured through first-time completion and is defined as completing the repair on the first visit of a service call. This research is exploring the first-time completion in the forklift service industry. This research found the primary factors that impact first-time completion percentage in this industry include parts on hand, parts backorder process, technician experience, and …


Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi Jan 2023

Determinants Of Continuance Intention To Use Mobile Wallets Technology In The Post Pandemic Era: Moderating Role Of Perceived Trust, Shailja Tripathi

Journal of International Technology and Information Management

The Covid-19 pandemic amplified the volume and importance of mobile payments using digital wallets and placed a basis for their continued adoption. The objective of the study is to formulate and test a comprehensive model by integration of the technology acceptance model (TAM) and expectation confirmation model (ECM) with the addition of three constructs, namely perceived trust, perceived risk, and subjective norm, to identify the determinants of continuance intention to use mobile wallets. Questionnaire-based survey method was used to gather the data from 550 users having experience using mobile wallets for more than six months. The data were analyzed using …


The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky Jan 2023

The Need For International Ai Activities Monitoring, Parviz Partow-Navid, Ludwig Slusky

Journal of International Technology and Information Management

This paper focuses primarily on the need to monitor the risks arising from the dual-use of Artificial Intelligence (AI). Dual-use AI technology capability makes it applicable for defense systems and consequently may pose significant security risks, both intentional and unintentional, with the national and international scope of effects. While domestic use of AI remains the prerogative of individual countries, the unregulated and nonmonitored use of AI with international implications presents a specific concern. An international organization tasked with monitoring potential threats of AI activities could help defuse AI-associated risks and promote global cooperation in developing and deploying AI technology. The …


Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari Jan 2023

Acceptance Of Interoperable Electronic Health Record (Ehrs) Systems: A Tanzanian E-Health Perspective, Emmanuel Mbwambo, Herman Mandari

Journal of International Technology and Information Management

The study assessed factors that influence the acceptance of interoperable electronic Health Records (EHRs) Systems in Tanzania Public Hospitals. The study applied a hybrid model that combined the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE). Snowball sampling technique was applied and a total of 340 questionnaires were distributed to selected clinics, polyclinics and hospitals, of which 261 (77%) received questionnaires were considered to be valid and reliable for subsequent data analysis. IBM SPSS software version 27.0 was employed for data analysis. Findings indicated that relative advantage, compatibility, management support, organizational competency, training and education, perceived ease of use, perceived usefulness, …


Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson Jan 2023

Analysis Of The Impact Of Vaccinations On Pandemic Metrics In The New York Metropolitan Area, Oredola A. Soluade, Heechang Shin, Robert Richardson

Journal of International Technology and Information Management

This study evaluates the relationship between pandemic cases and vaccination usage, ICU bed utilization, hospitalizations, and deaths in the New York City metropolitan area. The study includes variables for the lockdown period and confirmed infections. The evaluation addresses three periods: (1) before vaccinations, (2) after vaccinations, and (3) the lockdown period. In addition, the number of vaccines per day for the manufacturers (Pfizer, Moderna, and Johnson & Johnson) are included in the study. Comparisons with New Jersey and Connecticut are used to validate that New York statistics are consistent with other states. The results provide a general model of the …


Indonesian Halal Msme Open Innovation With Islamic Fintech Adoption, Muhammad Alfarizi, Ngatindriatun Ngatindriatun Dec 2022

Indonesian Halal Msme Open Innovation With Islamic Fintech Adoption, Muhammad Alfarizi, Ngatindriatun Ngatindriatun

Jurnal Akuntansi dan Keuangan Indonesia

The Fourth Industrial Revolution has led to the development of Islamic FinTech innovations to meet the needs of the Muslim community. This study analyzes the factors that determine the adoption of Sharia FinTech by halal MSME owners. The study utilized an exploratory method based on an online survey of halal MSME owners with 319 samples. The PLS-SEM analysis technique was chosen to prove the research hypothesis. This research finds that variables such as religiosity, Islamic financial literacy, and perception of risk affect the intention to adopt Islamic FinTech. The UTAUT2 variable has a positive effect on knowledge of Sharia FinTech …


Impact Of Employer Value Proposition And Social Media Use On The Intention To Apply For A Job In The It Industry Of Vietnam, Quoc Trung Pham, Duy Anh Vo Oct 2022

Impact Of Employer Value Proposition And Social Media Use On The Intention To Apply For A Job In The It Industry Of Vietnam, Quoc Trung Pham, Duy Anh Vo

The South East Asian Journal of Management

Research Aims: Human resources are critical for success in the digital economy. However, IT human resources are predicted to be scarce and attracting IT talent is difficult for many enterprises. Currently, employer branding and social media advertising are possible solutions to these problems. This research aims to evaluate the influence of EVP and social media use on the intention to apply for an IT job.

Design/Methodology/Approach: The quantitative research method is used to verify the research model. The sample includes 240 valid respondents from HCMC, Vietnam. The research model includes six independent variables (5 values of EVP and social media …


Sharing Economy Of Online Food Delivery: Revealing The Underlying Attributes Of The Customer Experience Through Semantic Network Analysis, Hepinda Fajari Nuharini, Mustika Sufiati Purwanegara Oct 2022

Sharing Economy Of Online Food Delivery: Revealing The Underlying Attributes Of The Customer Experience Through Semantic Network Analysis, Hepinda Fajari Nuharini, Mustika Sufiati Purwanegara

The South East Asian Journal of Management

Research Aims: This study aimed to reveal the underlying attributes of the customer experience in the sharing economy of online food delivery (OFD).

Design/Methodology/Approach: After collecting 45,116 reviews from the Google Play store, a semantic network analysis was conducted. Python programming language and text mining were utilised to extract keywords from online reviews, a frequency analysis was performed, and a CONvergence of iterated CORrelations (CONCOR) analysis was conducted using Ucinet 6.0.

Research Findings: The keywords ‘food,’ ‘order,’ ‘driver,’ and ‘application’ had the highest frequency and centrality. Customer experience attributes were classified into four clusters: ‘Delivery Procedure’, ‘OFD Platform’, ‘Payment Process’ …


Analysis Of The Relationship Between Practices And Performance Of Green Supply Chain Management In Indonesian Micro, Small, And Medium Enterprises (Msmes), Dinda Halimah Siregar, Fajar Ayu Pinagara Oct 2022

Analysis Of The Relationship Between Practices And Performance Of Green Supply Chain Management In Indonesian Micro, Small, And Medium Enterprises (Msmes), Dinda Halimah Siregar, Fajar Ayu Pinagara

The South East Asian Journal of Management

Research Aims: This study discusses the practice of green supply chain management (GSCM) on environmental performance and operational costs in micro, small and medium enterprises (MSMEs) in Indonesia's food and beverage industry. Especially to examine the existence of ecocentricity and supply chain traceability that moderates GSCM practices with environmental performance and operational costs.

Design/Methodology/Approach: The judgement sampling method was used in this study, and 85 respondents contributed. Research questionnaires were distributed online, and data were analysed using Partial Least Square-Structural Equation Modelling (PLS-SEM).

Research Findings: The results of this study indicate that GSCM practices have a significant relationship to environmental …


Managing The Edge Of Chaos, John Clark Oct 2022

Managing The Edge Of Chaos, John Clark

Beyond the Project Horizon: Journal of the Center for Project Management Innovation

The purpose of this research sought to investigate the relationship between project management competencies and project complexity upon project success. A literature review indicates that project complexity is a primary source of project failure. A gap exists concerning how project management competencies and project complexity predict project success. The first research question was, “To what extent do project management competencies predict project success?” The second research question was, “To what extent does project complexity predict project success?” A quantitative method nonexperimental research design, using a correlational approach, was deployed. The theory of complexity explains that the relationship between project management …


Will Blockchain Really Impact Your Business Model? Empirical Evidence From Slovenian Smes, Horst Treiblmaier, Žan Špan Jun 2022

Will Blockchain Really Impact Your Business Model? Empirical Evidence From Slovenian Smes, Horst Treiblmaier, Žan Špan

Economic and Business Review

In this paper, we use the widely popular business model canvas, which was previously adapted for the blockchain environment, to assess the experiences and perceptions of Slovenian small and medium-sized companies (SMEs) pertaining to blockchain technologies. The results reveal that SMEs expect applications built on blockchain technologies to have a highly positive effect on numerous aspects of their business model. This positive evaluation is even stronger among companies that already have experience with blockchain technologies.


Strategic Management Accounting Information And Performance: Mediating Effect Of Knowledge Management, Ruhanita Maelah, Baha'a Aldeen Hussein Mohamed, Amizawati Mohd Amir Apr 2022

Strategic Management Accounting Information And Performance: Mediating Effect Of Knowledge Management, Ruhanita Maelah, Baha'a Aldeen Hussein Mohamed, Amizawati Mohd Amir

The South East Asian Journal of Management

Research Aims: The objective of this study is to examine the relationship ‎between Strategic Management Accounting (SMA) information, Knowledge Management (KM), and the performance of ‎Malaysian hospitals.

Design/methodology/approach: A survey is employed, and data is collected using self- administered questionnaires. Responses from 95 Malaysian private hospitals were ‎analysed using Partial Least Squares (PLS) 3.0.

Research Findings: The findings indicate that SMA ‎information positively affects ‎performance, and KM mediates the ‎relationship between SMA information and interpretation.

Theoretical Contribution/Originality: This study utilised the Resource-Based View (RBV) theory to explain SMA information as a resource and KM as a capability that impacts the …


Job Satisfaction And Turnover Intention Among Malaysian Private University Academics: Perceived Organisational Support As A Moderator, Septriyan Orpina, Nurul Iman Binti Abdul Jalil, T'Ng Soo Ting Apr 2022

Job Satisfaction And Turnover Intention Among Malaysian Private University Academics: Perceived Organisational Support As A Moderator, Septriyan Orpina, Nurul Iman Binti Abdul Jalil, T'Ng Soo Ting

The South East Asian Journal of Management

Research Aims: The present research examines the extent to which job satisfaction predicts turnover intentions and examines the extent to which perceived organisational support moderates the association between job satisfaction and turnover intention among academics in Malaysian private universities.

Design/Methodology/Approach: This research adopted a quantitative method. The Turnover Intention Scale (TIS-6), Minnesota Satisfaction Questionnaire (MSQ), and Survey of Perceived Organisational Support (SPOS) questionnaires were administered. Multistage cluster random sampling was used in this study. A total of 327 respondents provided valid data and analysed it using SPSS Process Macro Version 3.5.

Research Findings: Job satisfaction was found to be a …


Motivating First-Generation Factory Employees: A Case Study Of The Garment Industry In Myanmar, Eitaro Kojima, Akihiko Ohno Apr 2022

Motivating First-Generation Factory Employees: A Case Study Of The Garment Industry In Myanmar, Eitaro Kojima, Akihiko Ohno

The South East Asian Journal of Management

Research Aims: This study investigates how to foster and motivate factory employees at the onset of industrialisation.

Design/methodology/approach: A total of 728 employees of the garment sector in Myanmar were surveyed using a structured questionnaire.

Research Findings: The results of this study indicate 1) that employees’ maladaptation to factory discipline leads to workplace stress and fuels employees’ counter-productive behaviour and 2) that employees who perceive benevolence from the factory manager take on pro-organizational (vs counter-productive) behaviour based on social exchange rooted in indigenous patron-client ties.

Theoretical Contribution/Originality: This study discusses the singular aspects of human resource …


Indonesia Female Principal Performance Appraisal: Gender Perspective, Rahma Widyawati, Anik Sri Widowati, Mei Maemunah, Istiningsih Istiningsih, Eny Nurnilawati, Widyanti Kurnianingsih Apr 2022

Indonesia Female Principal Performance Appraisal: Gender Perspective, Rahma Widyawati, Anik Sri Widowati, Mei Maemunah, Istiningsih Istiningsih, Eny Nurnilawati, Widyanti Kurnianingsih

The South East Asian Journal of Management

Research Aims: This study aimed to determine the direct influence of communication style and individual competence on female principals' empowering leadership and performance in Yogyakarta, Indonesia.

Design/methodology/approach: The respondents of this study were 220 teachers from 3 accredited high schools with female principals in Yogyakarta, Indonesia. The questionnaire was analysed using structural equation modelling with AMOS to determine the relationship between variables and using Sobel Test to test leadership as a mediating variable.

Research findings: The results of this study show that communication style and competence have a positive and significant effect on leadership and performance, leadership has a significant …


Evaluating The Factors Influencing Alignment Of It And Business In A Cloud Computing Environment, Dr. Shailja Tripathi Jan 2022

Evaluating The Factors Influencing Alignment Of It And Business In A Cloud Computing Environment, Dr. Shailja Tripathi

Journal of International Technology and Information Management

Aligning IT with business strategically is the recent area of attention among researchers and practitioners because of its potential impact on organizational performance. Currently, large numbers of enterprises are migrating towards cloud computing as on-premise implementation of Information technology (IT) infrastructure is expensive. The purpose of this research is to examine the factors that influence the alignment of IT and business in cloud computing environment. Therefore, this study used the Strategic Alignment Maturity (SAM) model as a framework to validate the evolution of IT-business alignment in a cloud computing platform. A questionnaire-based survey method was employed for data collection. The …


Evolution And Diffusion Of Icts In The Indian Railways: A Historical Analysis, Ramesh Subramanian Jan 2022

Evolution And Diffusion Of Icts In The Indian Railways: A Historical Analysis, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Railway system is one of the largest socio-technical systems in the world. It has existed for over 160 years, starting from the British Colonial times. It continues to play a critical role in present-day India. It’s continued functioning is dependent not only on the personnel who are employed in the railways, but also the technologies that go into the system. A critical technology in the functioning of the railway system is information and communications technologies (ICTs). ICTs are deployed in almost every facet of the railway system. But these ICTs did not manifest themselves recently. They have been …


Jitim Table Of Contents - Vol. 31 Issue 2 - 2022 Jan 2022

Jitim Table Of Contents - Vol. 31 Issue 2 - 2022

Journal of International Technology and Information Management

JITIM ToC


Assessing Performance Impact Of Digital Transformation For Instructors In The Covid-19 Era, Shailja Tripathi Dr., Shubhangi Urkude Dr. Jan 2022

Assessing Performance Impact Of Digital Transformation For Instructors In The Covid-19 Era, Shailja Tripathi Dr., Shubhangi Urkude Dr.

Journal of International Technology and Information Management

Digital transformation has evolved as the main issue for higher education institutions (HEIs) across the globe due to the Covid-19 outbreak. The purpose of this study is to investigate the performance impacts of digital transformation for instructors of HEIs during the pandemic. The technology-to-performance chain (TPC) model pursues to predict the influence of an information system on the performance of an individual user. Hence, TPC model is used to evaluate the performance of instructors due to digital transformation in the institutions during the Covid-19 pandemic. The data is collected from instructors of higher educational institutions. Recently, partial least squares path …


Jitim Front Cover Vol 31 1 2022 Jan 2022

Jitim Front Cover Vol 31 1 2022

Journal of International Technology and Information Management

Table of Content JITIM Vol 31. issue 1, 2022


Examining Factors Influencing Intention To Use M-Health Applications For Promoting Healthier Life Among Smartphone Users In Tanzania, Herman Mandari, Mahija Yahaya Jan 2022

Examining Factors Influencing Intention To Use M-Health Applications For Promoting Healthier Life Among Smartphone Users In Tanzania, Herman Mandari, Mahija Yahaya

Journal of International Technology and Information Management

Deaths related with Non-Communicable Diseases (NCDs) have recently increases, similarly, development of mobile technologies have paved a way in which Smartphone users can use m-health applications to address high level of sedentary behaviours that relates to negative health consequences. Therefore, this study was conducted to examine factors which may influence generation Y who are Smartphone users to adopt m-health applications in controlling NCDs in Tanzania. TAM theory was extended with awareness, trust and perceived cost to develop a research conceptual model of this study. Google form was used to developed online questionnaire which was distributed through social media platforms to …


Categorizing Taxpayers: A Mixed-Method Study On Small Business Tax Compliance In The Philippines, Imelda T. Angeles Oct 2021

Categorizing Taxpayers: A Mixed-Method Study On Small Business Tax Compliance In The Philippines, Imelda T. Angeles

The South East Asian Journal of Management

Research Aims: The purpose of this study is to determine the underlying reasons behind the management’s tax compliance and non-compliance decisions. Design/methodology/approach: This study employed a mixed-method research approach in which the scale observations of taxpayers’ tax compliance practices and the taxpayers' lived experiences and perspectives about tax where integrated. The quantitative approach utilized binary logistic regression, and the qualitative approach used thematic and joint-result analyses. Research Findings: The integration of the two research methods revealed three distinct types of taxpayers: impulsive, reflective, and active. The result indicates that the taxpayer's compliance behavior may have an effect on the sustainability …


The Effect Of Perceived Product Quality, Brand Personality, And Loyalty On Brand Switching Intention Of Technological Products, Lidya Nur Hanifati, Imam Salehudin Oct 2021

The Effect Of Perceived Product Quality, Brand Personality, And Loyalty On Brand Switching Intention Of Technological Products, Lidya Nur Hanifati, Imam Salehudin

The South East Asian Journal of Management

Research Aims: Laptops are essential in people's everyday lives. Since laptop utilization has been very high during the COVID-19 pandemic because of the restrictions imposed by the pandemic, many laptop manufacturers have made efforts to drive consumers to switch to their laptop brands. The main objective of this research is to examine how perceived product quality, brand personality, and loyalty affect brand switching intention. Design/methodology/approach: The data were collected online from 216 consumers. Structural Equation Modelling (SEM) was employed to analyse the data. Research Findings: The result demonstrates that perceived product quality, brand personality, and loyalty have both direct and …


Digital Leadership As A Resource To Enhance Managers’ Psychological Well-Being In Covid-19 Pandemic Situation In Indonesia, Rany Komala Dewi, Bertina Sjabadhymi Oct 2021

Digital Leadership As A Resource To Enhance Managers’ Psychological Well-Being In Covid-19 Pandemic Situation In Indonesia, Rany Komala Dewi, Bertina Sjabadhymi

The South East Asian Journal of Management

Research Aims: The digitalization of work forced by the coronavirus disease (COVID-19) pandemic has led to excessive job demands that might reduce psychological well-being. Hence, this study aims to explore the relationship between digital leadership and psychological well-being during the COVID-19 pandemic situation. Design/Methodology/Approach: A total of 1,899 managers participated in this study. A logistic regression analysis was performed to test for associations between well-being and digital leadership skills. Research Findings: The results show that as a unidimensional variable, digital leadership is a strong predictor of psychological well-being. However, as a multidimensional variable, the digital leadership – skill dimension has …


The Impact Of Achievement Motivation On Organizational Capabilities And Firm Performance In The Creative Industry Context, Immanuel Billy Tanjung, Soebowo Musa Oct 2021

The Impact Of Achievement Motivation On Organizational Capabilities And Firm Performance In The Creative Industry Context, Immanuel Billy Tanjung, Soebowo Musa

The South East Asian Journal of Management

Research Aims: This paper aims to validate achievement motivation (AM) as a possible cause of the issues faced in the Indonesian creative industry context and establish a possible relationship between variables comprising organizational capabilities and organizational performance. Design/Methodology/Approach: This paper is a confirmatory study that uses a quantitative approach utilizing an online survey/questionnaire. The study examines 214 valid respondent survey answers from invited respondents from the Indonesian creative industry via email and social media platforms. Research Findings: This paper provides empirical validation of the hypotheses that AM is positively related with organizational capabilities and that those capabilities are positively related …