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Investigating The Factors Influencing Customers’ Adoption Of Online Banking In The United Arab Emirates, Samar Mouakket
Investigating The Factors Influencing Customers’ Adoption Of Online Banking In The United Arab Emirates, Samar Mouakket
Journal of International Technology and Information Management
The goal of this paper is to increase the awareness of the exogenous factors that influence customers’ attitude in the United Arab Emirates (UAE) towards online banking in the light of the Technology Acceptance Model (TAM). The study investigates the effect of three exogenous factors namely computer self-efficacy, security issues, and website features on the TAM. The proposed modified TAM model has been tested with a survey sample of 461 which has been distributed among different customers in the UAE. The data has been analyzed using Structural Equation Modeling (SEM) to evaluate the strength of the hypothesized relationships. The results …