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Management Information Systems Commons

Open Access. Powered by Scholars. Published by Universities.®

Georgia State University

2012

Perceived Media Richness

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Full-Text Articles in Management Information Systems

Understanding User Satisfaction Of Instant Messaging Usage: An Empirical Study, Wei Wang, J.J. Po-An Hsieh, Baoxiang Song Jan 2012

Understanding User Satisfaction Of Instant Messaging Usage: An Empirical Study, Wei Wang, J.J. Po-An Hsieh, Baoxiang Song

Computer Information Systems Faculty Publications

The current article examines user satisfaction with instant messaging in building and maintaining social relationships with friends, family members, and others. The research model integrates motivation theory with media capacity theories to explain how the attributes of media capacity (e.g., social presence and media richness) and users' intrinsic and extrinsic motivations toward using instant messaging influence user satisfaction. Data were collected from a sample of 247 Chinese university students via an online survey. The results suggest that perceived enjoyment, perceived social presence, and perceived usefulness are key to user satisfaction. Perceived social presence and perceived media richness are positively associated …