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Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell Aug 2021

Alcohol Advertisements On Social Media: A Study Of How Alcohol Advertisements On Social Media Platforms Appeal To Young People, Alexis Campbell

Journalism Undergraduate Honors Theses

Underage drinking is not uncommon and is associated with a number of school, social, legal, emotional, behavioral, health problems, and even death. This research seeks to explore alcohol-related social media advertisements across a variety of alcohol types, alcohol brands, and social media platforms. This was accomplished by a content analysis of the most popular alcohol brands’ advertisements on the Internet that examined the strategies used to appeal to consumers and the overall content patterns and characteristics of online alcohol advertisements. The strategy used differed by brand and alcohol type, but the most common themes included “taste,” “seasonal,” “holiday,” “recipe,” and …


Cocktail Menus Ireland (1970s-2020) Version 1, James Murphy Jan 2020

Cocktail Menus Ireland (1970s-2020) Version 1, James Murphy

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Cocktail Menus Ireland (1970s-2020) Version 1 highlights a small selection of cocktail menus from cocktail bars, public bars, hotel bars and Cocktail Clubs covering the period of 1970 up to 2020. These menus and their recipes help to identify the creativity, innovation and attention to detail in which the establishments highlighted here and their staff (cocktail bartenders, mixologists and management teams) poured into these menus. The menus also highlight the changing drinks fashions, how cocktail prices began to change, the variety of ingredients, the rise of the crafted approach towards ingredients sourcing and preparation. The impact of visual graphic illustrations, …


Photos: Bartenders & Cocktails 1940s-90s Period - Ireland, James Murphy Jan 1997

Photos: Bartenders & Cocktails 1940s-90s Period - Ireland, James Murphy

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Bartenders Association of Ireland – A History book (1997) captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the …


Bartenders And Cocktails Of Ireland 1994-1998: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy Jan 1994

Bartenders And Cocktails Of Ireland 1994-1998: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy

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Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …


Bartenders And Cocktails Of Ireland 1989-1993: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version ], James Murphy Jan 1989

Bartenders And Cocktails Of Ireland 1989-1993: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version ], James Murphy

Other resources

Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …


Bartenders And Cocktails Of Ireland 1985-1988: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy Jan 1985

Bartenders And Cocktails Of Ireland 1985-1988: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy

Other resources

Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …


Bartenders And Cocktails Of Ireland 1982-1985: Extracts From ‘Bartenders Association Of Ireland:A History Extended Version, James Murphy Jan 1982

Bartenders And Cocktails Of Ireland 1982-1985: Extracts From ‘Bartenders Association Of Ireland:A History Extended Version, James Murphy

Other resources

Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …


Bartenders And Cocktails Of Ireland 1979-1982: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy Jan 1979

Bartenders And Cocktails Of Ireland 1979-1982: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy

Other resources

Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …


Bartenders And Cocktails Of Ireland 1972-1979: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy Jan 1972

Bartenders And Cocktails Of Ireland 1972-1979: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy

Other resources

Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …