Open Access. Powered by Scholars. Published by Universities.®

Food and Beverage Management Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 6 of 6

Full-Text Articles in Food and Beverage Management

Examining How Wi-Fi Affects Customers Loyalty At Different Restaurants: An Examination From South Korea, Jiyeon Jeon Jun 2015

Examining How Wi-Fi Affects Customers Loyalty At Different Restaurants: An Examination From South Korea, Jiyeon Jeon

FIU Electronic Theses and Dissertations

The main research objective of this study was to determine whether Wi-Fi affects customer's loyalty and how its impact differs depending on the type of restaurants: coffee shops, fast food restaurants, and casual dining restaurants. For the study I designed a primary field survey to collect data and performed multiple linear regression analysis to test the study hypotheses.

Findings show that Wi-Fi service factors turned out to be significant for all types of restaurants for both attitudinal and behavioral loyalty. Wi-Fi service factors were more important for coffee shop loyalty than fast-food restaurants or casual dining restaurants. However, not all …


Perceived Value Of Fast-Food Restaurant Franchises In The Usa, Yisak Jang Mar 2015

Perceived Value Of Fast-Food Restaurant Franchises In The Usa, Yisak Jang

FIU Electronic Theses and Dissertations

The main research objective of this study was to find out whether perceived value significantly affects consumers’ purchase intention. Additionally, this study examined if there are any significant differences in perceived value for different fast-food restaurant brands and attempted to identify which fast-food restaurant is perceived to be the industry leader.

A total number of six fast-food restaurants (McDonalds, Subway, Starbucks, Wendy’s, Burger King, and Taco Bell) were selected. Findings showed that among the five perceived service value dimensions, Starbucks is the leader in terms of quality, emotional response, and reputation.

Multivariate analysis of variance (MANOVA) and multiple regression analysis …


A Study To Determine And Analyze The Attitude Of Restaurant Operators In Miami Beach Toward The Use Of Credit Cards At Their Establishment, Yair Eldar Feb 1984

A Study To Determine And Analyze The Attitude Of Restaurant Operators In Miami Beach Toward The Use Of Credit Cards At Their Establishment, Yair Eldar

FIU Electronic Theses and Dissertations

The Statement of the Problem: The purpose of this study is to determine and analyze the attitude of restaurant operators in Miami Beach toward the use of credit cards at their establishment.


Comparative Management Performance Of Chinese Specialty Restaurant And American Specialty Restaurant In Miami Area, Shu-Nuan Tanya Chin May 1982

Comparative Management Performance Of Chinese Specialty Restaurant And American Specialty Restaurant In Miami Area, Shu-Nuan Tanya Chin

FIU Electronic Theses and Dissertations

The Statement of the Problem: This research proposes to identify and evaluate the existing management practices and management performance of two categories of restaurants by comparing the Chinese specialty restaurant to the American specialty restaurant in the Miami, Florida area.


Food And Beverage Management, Youssri Hussein Allam Mar 1978

Food And Beverage Management, Youssri Hussein Allam

FIU Electronic Theses and Dissertations

Abstract and faculty adviser information are not available for this thesis.


A Pilot Study: Result Of Menu Presentation System Change, Stella Manikas Copulos Jun 1975

A Pilot Study: Result Of Menu Presentation System Change, Stella Manikas Copulos

FIU Electronic Theses and Dissertations

Attempts to modify dietary habits of individuals in order to improve their nutrition do not seem to have met with success. Patterns established by individuals appear to continue throughout their lifetime. Diet patterns are influenced by society, families, and peer groups.

From pre-school through adolescence environmental factors of influence are ever present. Influences may be the result of hereditary attitudes passed from generation to generation. However, the need for diet improvement seems primary. Research to discover methods or systems to affect such habits is needed from the science of nutrition.

The continued failure of man to produce food for the …