Fashion Business Commons^™

The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa

Fordham Business Student Research Journal

When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …

St. Charles Alumni Club Fashion Show (September 24, 2011), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the St. Charles Alumni Club Fashion Show (September 24, 2011).

Part One: The Influence Of Fashion. Chapter 4, Bathing And Swimming: Seeking A "Sensible Costume", Patricia Campbell Warner

Patricia Campbell Warner

No abstract provided.

Part One: The Influence Of Fashion. Chapter 5, Women Enter The Olympics: A Sleeker Swimsuit, Patricia Campbell Warner

Patricia Campbell Warner

No abstract provided.

Notes, Patricia Warner

Patricia Campbell Warner

No abstract provided.

Part Two: The Influence Of Education. Chapter 10, The Debut Of The Gym Suit., Patricia Campbell Warner

Patricia Campbell Warner

No abstract provided.

Jeunes Couturiers -Lindenwood University Fashion Show (April 30, 2011), Lindenwood University

Fashion Show Event Programs & Related Items

Flyer for Jeunes Couturiers -Lindenwood University Fashion Show.

Interview With Chris Cone, Portland Fashion Week, 2011 (Audio), Chris Cone

All Sustainability History Project Oral Histories

Interview of Chris Cone by Daniel Grey on February 22nd, 2011.

The interview index is available for download.

Lipstick: More Than A Fashion Trend, Madeleine Ogilvie, Maria Ryan

Research outputs 2011

This paper explores and discusses why women purchase and wear lipstick and the behaviours associated with its use. Design/methodology/approach: A study of 300 female lipstick users were interviewed using a semi structured questionnaire. Findings: The study indicated that women use lipstick in a significant way to transform and present themselves; using it to reflect their daily fluctuations in moods and identity. Although lipstick is a mainstream fashion discourse, Western Australian society (where the study was located) maintains strict codes of conduct in applying and using the product. Behaviours associated with lipstick use are steeped in ritual and cultural customs. Research …

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …