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Full-Text Articles in Business Administration, Management, and Operations

Study Of Collaborative Marketing Approach For Borderless Business World, Dipanjay Jayant Bhalerao Feb 2013

Study Of Collaborative Marketing Approach For Borderless Business World, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

The business world with borders is like a pond where the constraints are small and simple. But business world in the borderless world will be like an ocean where the borders seem without limits but with high complexity. So what makes the business simpler in limited markets is the “Degree of knowledge “about the markets & business. Fragmented markets make it easy for the entire marketer’s to compete in such businesses. But in case of the Borderless business environment this “Degree of Knowledge “about the markets becomes lower in a very strange way. So much so that in spite of …


Tata Group For Retail Store Formats, Dipanjay Jayant Bhalerao Jan 2013

Tata Group For Retail Store Formats, Dipanjay Jayant Bhalerao

Dipanjay Jayant Bhalerao

Over last 100 years in India TATA group has been leading the business arena in its everlasting thrust on sustainability on business. When talking about its retail ventures we learn the comprehensiveness of the group.