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Articles 1 - 2 of 2
Full-Text Articles in Music Business
The Dilemma Of Empty Halls, Joanna Lauer
The Dilemma Of Empty Halls, Joanna Lauer
Musical Offerings
Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience.
The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen
The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen
Senior Projects Fall 2018
Senior Project submitted to The Division of Social Studies of Bard College.