Arts Management Commons^™

Improving Arts Management/Marketing Efficiency: Optimizing Utilization Of Scarce Resources To Produce Artistic Outputs, Theresa A. Kirchner, Linda L. Golden, Patrick L. Brockett

Marketing Faculty Publications

Purpose

This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private funding, etc.) for desirable outputs (concerts, educational programs, community outreach). It provides researchers and managers with a tool for identifying, assessing and mitigating organizational inefficiencies.

Design/methodology/approach

This study assesses relative efficiencies in performing arts organizations using Data Envelopment Analysis (DEA), a widely-used nonparametric data-intensive benchmarking technique that determines an optimal “production frontier” of best-practice organizations among their peers and assesses their abilities to turn multivariate inputs into multivariate desired outputs.

Findings

This analysis highlights efficiency differences in a wide range of …

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

Art And Politics: The Cultural Revolution In The Eyes Of An Art Soldier, Shaomin Li

Management Faculty Publications

2016 marks the 50th anniversary of China's Great Proletarian Cultural Revolution (1966-1976). When the revolution started in 1996, I was 9. The ten years of the Cultural Revolution was the most important period for my education. I love painting and drawing. So during the ten years of the Cultural Revolution, I devoted all my time to study art except for the time I was forced to study communist ideology and to do hard labor. According to the communist theory, art is politicalized and is a tool to serve the communist revolutionary goal. During the Cultural Revolution, the politicalization of art …

Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley

Educational Foundations & Leadership Theses & Dissertations

The southwest region of Virginia has an unstable economy, which cycles through periods of growth and decline. The strategic plans for southwest Virginia propose cultural heritage tourism as a sustainable industry for economic development of this rural region. Institutions of higher education provide education and training for a qualified workforce and community service. This qualitative, single case study on The Crooked Road, Virginia’s Heritage Music Trail examines the roles of institutions of higher education with regard to cultural heritage tourism for sustainable community and economic development in rural areas. The data sources for this study are the administrators of …

A Brand New Bond: Shifting Strategies For 007 In The Age Of Conglomeration And Convergence, Katherine C. Skophammer

Institute for the Humanities Theses

Financial success would seem to be the logical goal of the film industry. If the current narrative formula reaps financial rewards for a film franchise there should be no impetus for change. Yet, that is exactly what happened to the James Bond franchise in 2006, with the release of the prequel Casino Royale. Sony Corporation and the Bond film :franchise traversed similar paths. In 2005, Sony purchased MGM, which held the Bond library as well as the rights to future Bond film productions.

Sony's industrial needs differed greatly from MGM's. MGM continually recycled the Bond formula for 20 films …

Coopetition (Contemporaneous Cooperation And Competition) Among Nonprofit Arts Organizations: The Case Of Symphony Orchestras, Theresa A. Kirchner

Theses and Dissertations in Business Administration

Coopetition was formalized as a strategic management concept in the early 1990s by Ray Noorda, CEO of Novell, who coined the term and proposed that often, in order to achieve growth in an organization or industry, "You have to cooperate and compete at the same time" (Davis 1993). Although the individual ideas of cooperation and competition in the business environment have been well-established for some time, the formal idea of contemporaneous cooperation and competition, or cooperation among competitors, is relatively new in business and academic literature. Why is this hybrid concept important? The literature to date on coopetition and its …

Managerial Roles And Entrepreneurship In Non-Profit Urban Arts Agencies In Virginia, Beth Joan Novitch Rossheim

Theses and Dissertations in Urban Services - Urban Management

The future of the arts in Virginia depends on knowing how arts agencies are functioning and surviving at a time of resource decline. What roles do managers play in administering agencies? What business and management skills do managers use to maintain an agency and to relate to the community? How do managers handle cutbacks? Does entrepreneurship create more viable arts agencies?

Bivariate data analysis separated managers into four role groups: entrepreneur, administrator, artist, and caretaker, according to their perceived degree of programmatic creativity and documented access to organizational resources. Managerial role types were compared with management behaviors to discern significant …