Arts Management Commons^™

Art And Entertainment Collaboration: The Benefits And Challenges Of Auction Houses Crossover Collaborations In The Global Art Market, Yushi Chen

MA Theses

Over the past decades, crossover collaboration has become increasingly important
in the contemporary art market as an effective strategy to reach a wholly new customer segment. This research focuses on the crossover collaboration between art and entertainment by exploring the partnerships between auction houses and singers. It uses a case study as a research methodology to analyze Sotheby’s partnerships with three famous singers, including Nigo, T.O.P., and Jay Chou, by which the auction house successfully entered the Asian art market. The research found that these examples have demonstrated Sotheby’s how has integrated crossover collaboration into its sustainable competitive advantages. The …

From Margins To Museums: Tracing The Evolution Of Representation For Contemporary African Artists In The United States, Victoria Mouraux Durand-Ruel

Master's Theses

This thesis examines the impact of the Black Lives Matter movement on the art community in the United States and the evolution of representation for Contemporary African artists. By analyzing the careers and artistic contributions of Omar Ba, Toyin Ojih Odutola, and Njideka Akunyili Crosby, the study explores the concept of artistic agency according to which African artists have more control over the production and distribution of their works.

The research begins with a comprehensive literature review, investigating the historical contexts that have shaped the art landscape, including the impact of colonization, decolonization, and globalization. The study reveals how these …

Complexity Of Perfection, Ayanna M. Johnson

Honors Capstones

Many of the first art galleries and museums existed in places where elite individuals were allowed. The constant pursuit of achieving perfection in many circumstances may stem from a white supremacist narrative that often stagnates creativity from achieving its full potential. This sends a series of alarming messages to artists as they tend to lose the initial interest they have for their medium by attempting to achieve a level of perfection that is unattainable. As a result, this notion can shed light on the social impact art can have in society and the relationship with the type of artwork displayed. …

Artists In Legacy-Land: Endowing Foundations To Balance Market And Philanthropic Activity, Lucas Mischler

MA Theses

In this paper, artist-endowed foundations are examined to assess the direct and indirect impact of their philanthropic activity on the art market. Beginning with an overview of historical and contextual variables paving the way for private philanthropy in the 20th century, specific case studies are analyzed--established foundations, as well as varying formats for smaller foundations, that illustrate the symbiotic relationship between the art market and artist-endowed foundations. Emphasis is placed on the newfound popularity of artists establishing foundations, and securing legacy, within their lifetimes rather than upon death, as this has the potential to yield the best results. Best practices …

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …

2+2=Cake: A Book Of Conversations About Possibilities In Business And Art, Elizabeth Ann Alspach

Graduate Theses and Dissertations

2+2=CAKE is a toolkit for people interested in creating their own economic container to support their livelihood. Calling upon the entrepreneurial experience of artists and creatives who founded or run organizations, the book and accompanying workbook and motivational posters serve as an incubator, buoy, and affirming resource for those looking to build the economic container in which they make their livelihood.

Fakes, Forgeries, And Value Perception, Pearson Moore

Honors Theses

Fakes and forgeries generate a false sense of value in the art market that changes the perception of authentic works. Understanding the difference between a fake and a forgery is essential for explaining the schemes of deceivers who have fooled the art market into believing their work is of grandiose value and prestige. The creation of a forged piece or fake provenance documents requires immense artistic skill and a talent for breaking the rules. Examining famous figures and the criminal cases against them is a great way to work backwards from their “successes,” tracing the alleged origins of the piece’s …

Cultural Policy And The Rise Of Multiculturalism Study Of Fine Arts Exhibition In The 2000s, The National Gallery Of Indonesia, Citra Smara Dewi

International Review of Humanities Studies

This study focuses on the role of cultural policy in the rise of multiculturalism with a case study of the Indonesian Art Exhibition, Pameran Seni Rupa Nusantara (PSRN) 2000s, which was initiated by a cultural institution, the National Gallery of Indonesia (GNI). PSRN exhibition is one of the important programs of GNI because it gives space to the artists of the archipelago - not just Java and Bali - to present works of modern-contemporary art rooted in local wisdom. As a nation that has the characteristics of pluralism, the spirit of multiculturalism in art has become very significant, especially in …

From Spectacle To Collectible : A Reappraisal Of Katherine Dreier And Juliana Force's Pioneering Impact To Bolster The Ascendancy Of Modern Art In America, Caroline Holt Yarbrough

MA Theses

My thesis analyzes the critical and pioneering role that Katherine Dreier, Juliana Force, and other New York-based female cultural promoters played in advancing the education, acceptance, and appreciation of modern art in America. By illuminating the strategies these women used to accomplish their objectives to support contemporary artists and demystify modern art to the public, as well as elucidating the barriers they overcame as women driving for change in a male-dominated society, I seek to answer the fundamental questions of how and why women were able to play such a central role in creating the canon of modern art in …

An Unlikely Pair: Impressionism And The Work-Life Interface, Emily N. Roush

Student Publications

When I get asked what I am studying in college, I often get puzzled or confused replies due to the fact that the fields are pretty unconventional as a pairing. The remarks, “What in the world are you going to do with that?” or “How interesting,” are common responses after sharing. Organization and management studies and art history are an unlikely duo that seem to be vastly different at first glance. After taking many courses within both disciplines to fulfill my double major, I argue that these disciplines are more similar than one may initially assume. Thus, I was inspired …

Economic Provenance: The Financial Analysis Of Art Historical Records, Amy C. Whitaker

Journal of Contemporary Archival Studies

The Leo Castelli Gallery launched pivotal mid-twentieth-century artistic careers, including those of Jasper Johns and Robert Rauschenberg. Although well-studied for its artistic impact, the Castelli archives—as well as those of other gallery artists such as Frank Stella and early collectors such as Burton and Emily Hall Tremaine—include a curious trove of artists’ financial records and related correspondence. This paper argues that these records form an “economic provenance” that is important both to both art market analysis and art history. This economic context is sometimes overlooked because of the contested relationship between art and markets. In this context, the archive can …

Big Sister Enterprise: Just Be There, Wai Ying Zhao

Theses and Dissertations

Wai Ying Zhao, an artist and curator, instituted an American company named Big Sister Enterprise in 2018. BSE is a Delaware registered LLC that imitates briefcase companies implemented in order to foster a community of emerging artists with the intent of exhibiting and promoting their works. Zhao’s initiative stems from the awareness that many artists are struggling to continue their studio practices because of unstable income or being overworked in jobs such as art handling, gallery sitting and bartending. Through openings and events held in spaces in both New York and Shenzhen, she aims to create a community where emerging …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

It’S Garfield’S World, We Just Live In It: An Exploration Of Garfield The Cat As Icon, Money Maker, And Beast, Iris B. Engel

Senior Projects Fall 2019

No newspaper comic character enjoys a larger international audience than Garfield. While newspaper comics have been infiltrating the homes of readers in the United States since the 1880s, Garfield has made more of an impact than any other. Brought into existence by Jim Davis in Muncie, Indiana in 1978, Garfield has now gone world-wide. Breaking Guinness world records for most syndicated newspaper comic strip, Garfield has made over 800 million dollars in comic sales alone, making it the largest grossing newspaper comic strip to date. Recognized globally, Garfield is an international icon. Despite these laudations, there has never been an …

A Study On The Commercial Promotion Mode Of Contemporary Young Artists In China Taking Art Nova 100 As An Example, Han Le

MA Theses

Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists. By looking at Art Nova 100, a quite typical art project of recent years in China, this paper firstly deals with the actual living situation of contemporary young Chinese artist together with considerations for specific historical …

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …

How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao

MA Theses

In the following thesis, I would compare and contrast the two art world phenomenon:Ai Weiwei and KAWS, whom have very distinctive artistic focus and style. And how the two artists utilize their social media platform to achieve different purposes and reflect different values. In the past few years, due to internet accessibility to the art world, online and social media platforms have become an intermediary between the art world and the masses, giving everyone access to art. Being household names from the art world, both of the artists generated a large number of fans on their social media platform of …

Land Art : True Capitalist Art, Annie Gustafsson

MA Theses

Land art is known to exist in remote locations, are immense in scale, are site specific and are incredibly costly to create. All of these traits make Land artworks inherently resistant to conservation and the secondary market.

If these artworks do not present an obvious investment opportunity, how then can an art movement like Land art even exist? What is its role in a capitalist driven society, if it cannot perform as a financial asset? Where then does the value in Land art lie?

This paper will attempt to explore the cultural effects on the movement, the subsequent methodologies developed …

Double-Edged Experiences And Their Impact On The Twenty-First-Century Audience: The Ever-Evolving Museum, Ana Sanz Menchero

MA Theses

The twenty-first-century museum is an ever-changing art institution adapting itself to engage a broader audience. The democratization of the museum becomes the priority to make art accessible to everyone. In the quest to find the perfect strategy, museums commit themselves to a constant transformation that seeks to create a unique “business model.” Along this process, institutions provide two-folded experiences to the public; first, the exhibition of art as a spectacular experience, and second, the staging of the museum as an entertaining entity. Today, museum attendance is not necessarily related to the quality of the show anymore. Welcome to the era …

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating

Forming Community Partnerships, Lori Foley

CHAR

In the event of a disaster, regardless of the type or scope, the first response is always local. For the institutions and organizations charged with safeguarding the nation’s cultural and historic resources – museums, historical societies, libraries, and municipal offices, to name just a few – building relationships with local first responders and emergency managers before disaster strikes is key to ensuring the safety of staff and collections. State emergency management agencies are also collaborating with their state cultural agencies to protect these valuable and vulnerable resources. The resulting emergency networks better position the local community and the state to …

Lessons Learned From Culture In Crisis; Or Protecting The Past To Save The Future, Laurie Rush

CHAR

At the midpoint of the second decade of the 21^st century, the world is experiencing deliberate destruction of cultural property at a scale not seen since the Second World War. Future protection and preservation of cultural heritage depends on learning from tragedy and applying these lessons as pro-actively as possible. First, we are discovering that no matter the threat, there are people who risk their lives to save artifacts and features of their culture, and the motives for this courage are retrospectively clear. For a community to survive a conflict or disaster as a corporate entity, elements of shared …

Keynote Address - When Violent Nonstate Actors Target Cultural Heritage Sites, Victor Asal

CHAR

Why would organizations attack or kill people at cultural heritage sites or destroy such sites? Using data from the Big Allied and Dangerous insurgent dataset that has data on 140 insurgent organizations from 1998-2012, and data from the Global Terrorism Database, this presentation examines the factors that make insurgent groups more likely to attack such sites or kill people at such sites. We look at the impact of organizational ideology, organizational structure and power as well as country level factors.

Mitigation, Response And Recovery, Richard Lord

CHAR

Abstract: Hurricane Harvey ravaged Texas and Louisiana nearly five years after Superstorm Sandy devastated the East Coast and caused 53 deaths, destroyed or severely damaged 100,000 Long Island homes, and left an estimated $42 billion in damages across New York State.

This session will provide an overview of the disaster relief and assistance programs available under the Stafford Act, when they are triggered, and how private non-profit and cultural institutions can plan for natural hazards and take full advantage of available aid. There will also be discussion of the NYS Hazard Mitigation Plan, the Community Risk and Resiliency Act, and …

Informing Responders Using Gis And Gps, Deidre Mccarthy

CHAR

Hurricane Katrina devastated the Gulf Coast in August 2005 and created the single largest disaster for cultural resources that the United States has witnessed since the inception of the National Historic Preservation Act (NHPA) in 1966. Notably, the NHPA created the National Register of Historic Places, our nation’s catalog of important cultural resources. The NHPA also stipulates that any federal undertaking which may adversely affect National Register eligible resources be mitigated. For the Federal Emergency Management Agency (FEMA), Katrina created the largest compliance project ever under Section 106 of the NHPA.

Although causing a great deal of damage, Katrina also …

Keynote Address: Climate Change: From Global To New York Scale, Christopher D. Thorncroft

CHAR

This talk is concerned with the science and impacts of climate change from global to New York scales. It will provide an assessment of how the climate has changed over the past Century based on a purely observational perspective. The scientific basis for anthroprogenic climate change will be explained and discussed including a description of the “greenhouse effect” and why it is important for life on this planet. We will briefly discuss global and local consequences of a warmer climate and what we need to be prepared for going forward in the coming decades.

Opening Keynote Address: Using Data To Understand Cultural Destruction, Brian I. Daniels

CHAR

Brian I. Daniels, Ph.D, Penn Cultural Heritage Center, University of Pennsylvania Museum.

Why is cultural heritage targeted in conflict? Under what circumstances? By whom? Today, due in part to the recent notorious instances of cultural destruction in the Middle East and North Africa, there is perhaps more attention among the broader scientific community than ever before about the phenomenon of cultural loss. At the same time, there are many significant data and analytical gaps. Little social science literature about cultural destruction exists and many critical questions—and avenues of research—are, as of yet, unstudied. A primary reason for this lack …

History In Collaboration: Equalizing The Arts And The Humanities In San Francisco, Nicole C. Meldahl

Master's Projects and Capstones

Historically, there has been a critical imbalance in the way history and preservation organizations are civically supported in comparison with the amount of funding that is available to arts organizations in the United States. To correct this imbalance in San Francisco, I propose the creation of a San Francisco Department of Culture that would place the San Francisco Arts Commission equally alongside a San Francisco History Commission within a department that absorbs responsibilities currently managed by other divisions with in city government, such as the Planning Department and the Office and Economic and Workforce Development. City government necessarily takes time …

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …

Art And Politics: The Cultural Revolution In The Eyes Of An Art Soldier, Shaomin Li

Management Faculty Publications

2016 marks the 50th anniversary of China's Great Proletarian Cultural Revolution (1966-1976). When the revolution started in 1996, I was 9. The ten years of the Cultural Revolution was the most important period for my education. I love painting and drawing. So during the ten years of the Cultural Revolution, I devoted all my time to study art except for the time I was forced to study communist ideology and to do hard labor. According to the communist theory, art is politicalized and is a tool to serve the communist revolutionary goal. During the Cultural Revolution, the politicalization of art …