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Full-Text Articles in Agribusiness
The Pandemic Is Ending, But Its Boost To The Online Farmer’S Market Will Last, Min Ji Koo
The Pandemic Is Ending, But Its Boost To The Online Farmer’S Market Will Last, Min Ji Koo
Capstones
The pandemic has boosted organic and local food sales with attention to healthy lifestyles. Now, the pandemic is close to the end but its boost to the organic and local food movement will be long-lasting, especially in one retail channel: the online farmer’s market. Here is the full story: https://www.mj-koo.com/online-farmers-market
Preferences For Local And Organic Food: A Comparison Of New Hampshire And Vermont, Victoria Smith Lorvig
Preferences For Local And Organic Food: A Comparison Of New Hampshire And Vermont, Victoria Smith Lorvig
Honors Theses and Capstones
Annies bunnies or Kraft elbows? Supermarket or farmers market? Organic and local foods have been on the rise in the global market since the new millennium began (Darnhofer, 2010: 68, Schupp, 2016: 319). The growth in organic is attributed to consumers wanting their food to be healthier and more environmentally friendly (Aschemann-Witzel et. Al, 2017: 211, Van Doorn et. A, 2011: 167). The appeals of local foods are similar, plus the added component of boosting the local economy and building community (Hempel & Hamm, 2016: 732). Income is not the only factor affecting preferences and willingness to pay (WTP). Actors …
The Impact Of Local On Meat Purchasing Decisions, Steven Mclennan
The Impact Of Local On Meat Purchasing Decisions, Steven Mclennan
Master's Theses
The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of …