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Articles 1 - 23 of 23

Full-Text Articles in Advertising and Promotion Management

More Than Meets The Eye: The Import Of Retail Cigarette Merchandising, Richard W. Pollay Aug 2007

More Than Meets The Eye: The Import Of Retail Cigarette Merchandising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay Dec 2005

Taking Ad-Vantage Of Consumers: Advertising Light Cigarettes: Reassuring And Distracting Concerned Smokers, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Considering The Evidence, No Wonder The Court Upheld Canada's Regulation Of Cigarette Advertising, Richard W. Pollay Jan 2004

Considering The Evidence, No Wonder The Court Upheld Canada's Regulation Of Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Export Ads Are Extremely Expert, Eh?, Richard W. Pollay Jan 2004

Export Ads Are Extremely Expert, Eh?, Richard W. Pollay

Richard W. Pollay

No abstract provided.


A Premiere Example Of The Illusion Of Harm Reduction Cigarettes In The 1990s, Richard W. Pollay Jan 2003

A Premiere Example Of The Illusion Of Harm Reduction Cigarettes In The 1990s, Richard W. Pollay

Richard W. Pollay

No abstract provided.


How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay Jun 2002

How Cigarette Advertising Works: Rich Imagery And Poor Information, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay Jan 2002

Targeting Of Asian Americans And Pacific Islanders By The Tobacco Industry: Results From The Minnesota Tobacco Document Depository, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Targeting Youth And Concerned Smokers: Evidence From Canadian Tobacco Industry Documents, Richard W. Pollay Jun 2001

Targeting Youth And Concerned Smokers: Evidence From Canadian Tobacco Industry Documents, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Exposing Mr. Butts: Tricks Of The Trade: Discoveries And Disclosures In The Tobacco Documents, Richard W. Pollay Jan 2001

Exposing Mr. Butts: Tricks Of The Trade: Discoveries And Disclosures In The Tobacco Documents, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Unscientific Perspective Of The Tobacco Industry Research Committee [1954], Richard W. Pollay Aug 1998

The Unscientific Perspective Of The Tobacco Industry Research Committee [1954], Richard W. Pollay

Richard W. Pollay

No abstract provided.


Bah, Humbug!, Richard W. Pollay Jan 1998

Bah, Humbug!, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Hacks, Flacks And Counter-Attacks: Cigarette Advertising, Sponsored Research And Controversies, Richard W. Pollay Mar 1997

Hacks, Flacks And Counter-Attacks: Cigarette Advertising, Sponsored Research And Controversies, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Deadly Targeting Of Women In Promoting Cigarettes, Richard W. Pollay Apr 1996

Deadly Targeting Of Women In Promoting Cigarettes, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Last Straw? Cigarette Advertising And Realized Market Shares Among Youths And Adults, 1979-1993,, Richard W. Pollay Apr 1996

The Last Straw? Cigarette Advertising And Realized Market Shares Among Youths And Adults, 1979-1993,, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Below The Belt Cigarette Advertising, Richard W. Pollay Jan 1995

Below The Belt Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay Jan 1995

Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Cowboy And Camel Are Strange (Poem), Richard W. Pollay Jan 1994

The Cowboy And Camel Are Strange (Poem), Richard W. Pollay

Richard W. Pollay

No abstract provided.


Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay Jan 1994

Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay Jan 1994

Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Pertinent Research And Impertinent Opinion: On Our Contributions To The Cigarette Advertising Public Policy Debates, Richard W. Pollay Dec 1993

Pertinent Research And Impertinent Opinion: On Our Contributions To The Cigarette Advertising Public Policy Debates, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Separate, But Not Equal: Racial Segmentation In Cigarette Advertising, Richard W. Pollay Mar 1992

Separate, But Not Equal: Racial Segmentation In Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Propaganda, Puffing And The Public Interest: The Scientific Smoke Screen For Cigarettes, Richard W. Pollay Jan 1990

Propaganda, Puffing And The Public Interest: The Scientific Smoke Screen For Cigarettes, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay Jan 1989

Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay

Richard W. Pollay

No abstract provided.