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1994

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Full-Text Articles in Advertising and Promotion Management

Ua12/2/1 Hillside, Wku Student Affairs Feb 1994

Ua12/2/1 Hillside, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald:

  • Anna, Cara. Keeping the Balance – Ralph Willard, Kevin Willard, Basketball
  • Armes, Anya. Giving the Gift to Others – Jim Wayne Miller



Ua12/2/1 College Heights Herald, Vol. 69, No. 39 [40], Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 39 [40], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Whipple, Catherine. Tutors Help Children with School & Life – Family Support Center Tutorial Program
  • Cecil, Jill. Thomas Meredith Become Student for a Day
  • Good, Epha. Therapy Eases Mood Disorders – Depression
  • Student Arrested for Sexual Abuse – Matthew Conkle
  • Celebrate, Appreciate Diversity – Black History Month
  • Curtis, Stacy. Editorial Cartoon Black History Month
  • Nist, Heather. Dorm Residents Not Safe – Housing & Residence Life
  • Spencer, Steve. It’s Your Responsibility – Quincy Brown
  • People Poll: If You Were Western’s President for a Day What Would …


Ua12/2/1 College Heights Herald, Vol. 69, No. 38 [39], Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 38 [39], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Wilson, Sherry. Part-Time Faculty Soon to Get First Check
  • Daniels, Jerry. Leader Disclaims Notion Black Panthers Racist – Bobby Seale
  • Osborne, Sherri. Studying in Dorms Can Be Headache – Housing & Residence Life
  • Flynn, Leslie. Mood Disorder Pushes Victims to Extremes – Depression
  • International Adviser Resigns – Ann Stathos
  • Pennies Saved Not Worth Risk
  • Curtis, Stacy. Editorial Cartoon Hazardous Materials
  • Rose, Alex. Stop Complaining About Low Attendance at Games – Athletics
  • People Poll: Will Skategate Affect Tonya Harding’s & Nancy Kerrigan’s Olympic Performances? 1994 Winter …


Ua12/2/1 College Heights Herald, Vol. 69, No. 37 [38], Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 37 [38], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Anna, Cara. Storage Building for Hazardous Materials Unused
  • Grundy, Julie. Depression: Winter May Cause Sadness
  • Quarles, Mitchell. Student Helps People Fighting for Their Rights – Dennis Jones, Human Rights Commission
  • Student Government Association Security Phones on Campus
  • Western Graduate, Lady Tops Fan Dies – Harry Burns
  • Jones, Danelle. Give Teams Support – Athletics
  • Curtis, Stacy. Editorial Cartoon Tonya Harding as Pinocchio
  • Editor’s Hotline – Pornography, Cable Television, Student Evaluations
  • People Poll: Should Kentucky Pass a Mandatory Seat Belt Law?
  • Clingerman, Ann. Tests, Stress Give Way …


Ua12/2/1 College Heights Herald, Vol. 69, No. 37, Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 37, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Anna, Cara. Topperettes: Complaints Result in New Uniforms
  • Wilson, Sherry. Dean Recalls Years as Western Student – Howard Bailey
  • Daniels, Jerry. Depression More Than Just the Blues
  • Student Shot in Leg Early Sunday – Danny Cooper, Collin Carpenter
  • Records Can Bring About Good – Student Evaluations
  • Curtis, Stacy. Editorial Cartoon Student Evaluations
  • Myers, Eric. Student Services Belong In One Building
  • People Poll: Do You Think Teacher Evaluations Should Be Published?
  • Mack, J.L. In Favor of Pornography Law
  • Hudson, Leah. Tired of Complaints – McLean Hall, …


Ua12/2/1 College Heights Herald, Vol. 69, No. 36, Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 36, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Root, Tonya. Resolution Would Open Student Evaluations – Student Government Association
  • Flynn, Leslie. Funding: Thomas Meredith More Optimistic After Meeting with Senate Panel – Budget
  • Quarles, Mitchell. As Mentor to Teen, Alumnus Gives to Community – George Nichols
  • 15th Street Will Be One Way Soon
  • Videos Are Our Choice – Censorship
  • Curtis, Stacy. Editorial Cartoon Censorship
  • Continue Work Toward Equal Pay for Women – Salaries
  • People Poll: What Do You Think About the Local Pornography Law?
  • Clingerman, Ann. Woman’s Death Should Be Lesson to …


Ua12/2/1 College Heights Herald, Vol. 69, No. 35, Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 35, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Wilson, Sherry. Women: Pay Still Unequal at Western – Salaries
  • Quarles, Mitchell. Poets Celebrate Richness of Black History Through Work – Affrilachian Poets
  • Edwards, Don. Pornography Laws Inspire Censorship Debate
  • Murder Suspect Found Guilty – James Simmons, Kristi Hedden
  • Let’s Work Together for Change – Student Government Association
  • Curtis, Stacy. Editorial Cartoon Student Government Association Recipe for Better Representation
  • Spears, Lee & Terry Spears. Rodeos Are Cruelty – Animal Rights
  • People Poll: How Can Student Government Association Reach More Students on Campus?
  • Bernardy, Alan. Maya …


Ua12/2/1 College Heights Herald, Vol. 69, No. 33 [34], Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 33 [34], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Cecil, Jill. Fraud Case Names Former Regent – Joe Iracane
  • Quarles, Mitchell. Western Graduate Leads Local NAACP – Roger Downs
  • Madison, Ann. Classroom Unites Teachers & Their Kids – Danny House, Susan Lohr, Elizabeth Baker
  • Post Office Thief Gets Probation – Christopher Sarver
  • It’s Still Not Too Late to Do It Right – Potter Hall Renovation
  • Curtis, Stacy. Editorial Cartoon WKU Student Services
  • Phillips, Donna. Help Appreciated During Library’s Troubles
  • Editor’s Hotline – Movies
  • People Poll: Which Student Office Will You Use Most in Potter …


Ua12/2/1 College Heights Herald, Vol. 69, No. 32 [33], Wku Student Affairs Feb 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 32 [33], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Tungate, Matthew. Western Leaves Make-Up Option to Teachers – Winter, Snow
  • Anna, Cara. Not All Student Services Will Be in Potter Hall
  • Daniels, Jerry. Making History: Professor Revises Heritage Book – John Hardin, Kentucky’s Black Heritage
  • University of Louisville Students Hurt Here Sunday
  • Black History Month Full of Events, Plans
  • All Dorms Need Equal Treatment – Housing & Residence Life
  • Curtis, Stacy. Editorial Cartoon Dormitory Life
  • Hirsch, Emily. University Archives Should Have Been Protected
  • People Poll: Do You Think Students Should Make Their Own Dorm …


Ua12/2/1 College Heights Herald, Vol. 69, No. 31 [32], Wku Student Affairs Jan 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 31 [32], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Hobbs, Meghan. At Your Service: Students Treated Fairly?
  • Whipple, Catherine. Idea for Fee Hike Gets Cool Response – Student Fees
  • Flynn, Leslie. Higher Education Budget Comes Up Short
  • Anna, Cara. There’s Good News & Band – Student Government Association, Budget
  • Make Up Days Not Decided Yet – Winter, Weather, Snow
  • Cherry Hall’s Paint Job Delayed
  • Lost Days Gone Forever – Snow Days
  • Curtis, Stacy. Editorial Cartoon Snow Days
  • Editor’s Hotline – Forensics Team, Dining Services, Parking
  • People Poll: Should We Make Up the Snow Days …


Ua12/2/1 College Heights Herald, Vol. 69, No. 30 [31], Wku Student Affairs Jan 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 30 [31], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Broadbent, Stephanie. Burst Pipes Are Library’s Worst Disaster – University Libraries
  • Osborne, Sherri. Weather Stops Western Cold – Winter, Snow
  • Provano, Jennifer. Explosion: Student Rescues His Baby, Her Grandmother from Burning House – Tim Clark, Rachelle Sears, Susan Sears
  • Red Cross Blood Drive This Week
  • Funding to Increase, Tuition Won’t
  • Dreams Not Black & White Issue – Black History Month
  • Curtis, Stacy. Editorial Cartoon Martin Luther King Jr. Day
  • People Poll: What Was Your Biggest Inconvenience Last Week? Winter, Snow, Weather
  • Brown, Mark. Mother Nature …


Ua12/2/1 College Heights Herald, Vol. 69, No. 30, Wku Student Affairs Jan 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 30, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Cecil, Jill. Faculty: Higher Education Review Commission Recommendations Cosmetic
  • Quarles, Mitchell. Community to Celebrate Martin Luther King, Jr.’s Dream
  • Anna, Cara. Thomas Meredith’s Got Western’s Number
  • Ritchie, Christa. With Closing of Pearce-Ford Tower Some Male Resident Assistant’s to Get Roommates, Give Up Privacy – Housing & Residence Life
  • Trial Date Set for Greg Gesell
  • Non-Traditional Student Floor Considered – Housing & Residence Life
  • Staff Needs Should Be Heard Also – Regents
  • Curtis, Stacy. Editorial Cartoon Staff Representation
  • People Poll: Should a Staff Regent Be Added …


Ua12/2/1 College Heights Herald, Vol. 69, No. 29, Wku Student Affairs Jan 1994

Ua12/2/1 College Heights Herald, Vol. 69, No. 29, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Flynn, Leslie. Streamlining May Cost Western 30 Programs – Higher Education Review Commission
  • Cecil, Jill. Higher Education Review Commission Assignment Finished
  • Bernardy, Alan. Barnes-Campbell Residents Wash Woes Down Drain – Showers, Housing & Residence Life
  • Hogsten, Leah. Laughter, Prayers & Upset Stomachs Photospread – Kentucky Junior Miss Pageant
  • Former Student Killed Saturday – Brandie Phegley
  • Students’ Films, Videos Sought – Living Arts & Science Center
  • New Year, New Goals – College Heights Herald
  • Curtis, Stacy. Editorial Cartoon Will Big Red Return to WKU?
  • People Poll: …


1994 Eagle Baseball Morehead State University, Morehead State University. Office Of Athletics. Jan 1994

1994 Eagle Baseball Morehead State University, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1994 official media guide of the Morehead State University baseball team.


Morehead State University 1994 Eagle Football, Morehead State University. Office Of Athletics. Jan 1994

Morehead State University 1994 Eagle Football, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1994 official media guide of the Morehead State University football team.


1994-95 Lady Eagle Basketball, Morehead State University. Office Of Athletics. Jan 1994

1994-95 Lady Eagle Basketball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1994-1995 official media guide of the Morehead State University women's basketball team.


Eagle Volleyball 1994: 7 Up!, Morehead State University. Office Of Athletics. Jan 1994

Eagle Volleyball 1994: 7 Up!, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1994 official media guide of the Morehead State University volleyball team.


End Matter, Maine Historical Society Jan 1994

End Matter, Maine Historical Society

Maine History

No abstract provided.


The Cowboy And Camel Are Strange (Poem), Richard W. Pollay Jan 1994

The Cowboy And Camel Are Strange (Poem), Richard W. Pollay

Richard W. Pollay

No abstract provided.


Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay Jan 1994

Exposure Of Youth To U.S. Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay Jan 1994

Promises, Promises: Self-Regulation Of Us Cigarette Broadcast Advertising In The 1960s, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer Jan 1994

The Paradox Of Corporate Giving: Tax Expenditures, The Nature Of The Corporation, And The Social Construction Of Charity, Nancy J. Knauer

Nancy J. Knauer

Corporate charitable giving is big business. Fundraisers estimate that in 1992, U.S. corporations contributed $6 billion to qualified charitable organizations. Hard-pressed for funds, qualified charities actively seek and compete for corporate contributions. Fundraising literature identifies corporate giving as the last great frontier of philanthropy. Marketing literature touts corporate giving as the latest advertising and public relations technique. Both camps proclaim that corporate giving is good for business and extol the business advantages which flow from transfers to charity. In short, corporate giving means doing best by doing good. Legal scholarship ignores the way corporate giving is described, justified, and expressed …


Ua1f Wku Archives Vertical File - Regents 1992-1994, Wku Archives Jan 1994

Ua1f Wku Archives Vertical File - Regents 1992-1994, Wku Archives

WKU Archives Records

Digitized vertical file materials regarding WKU Board of Regents.


Factors Influencing Consumer Choices In Graduate Nursing Education At Andrews University, Catherine Keith Turner Jan 1994

Factors Influencing Consumer Choices In Graduate Nursing Education At Andrews University, Catherine Keith Turner

Dissertations

Problem. Universities and colleges are increasingly interested in marketing strategies in order to improve enrollment. Nursing programs have likewise become more conscious of the need to be more market-oriented. Knowing the factors that influence consumer choices in higher education can enhance marketing strategies. The purpose of this qualitative study was to identify the factors related to marketing nursing graduate education that affect consumer choices in a particular program. Of special interest was the nursing student population in the Andrews University Graduate Nursing Program.

Method. From the literature and from focus groups of a sample of the student population, data …


How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo Dec 1993

How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo

Laurence Minsky

No abstract provided.


Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay Dec 1993

Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.