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Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
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- Social marketing (3)
- Australia (2)
- SMEs (2)
- Western Australia (2)
- Accountants (1)
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- Advertising (1)
- Advertising Professions (1)
- Behaviour (1)
- Collaboration (1)
- Cross-cultural (1)
- Decisions (1)
- Depression (1)
- Determinants (1)
- Digital marketing (1)
- E-marketplaces (1)
- Evaluation (1)
- Fear (1)
- Fear-arousal (1)
- Government funding (1)
- Helplessness (1)
- Intention (1)
- Interference from state (1)
- Japan (1)
- Lawyers (1)
- Lifestyle decisions (1)
- Medicine (1)
- Micro and small commercial craft brewers (1)
- Mobile marketing (1)
- Nanny state (1)
- Negative consequences (1)
- Publication
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Articles 1 - 10 of 10
Full-Text Articles in Advertising and Promotion Management
Determinants Of Sme’S Social Media Marketing Adoption: Competitive Industry As A Moderator, Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu, Mohammad Iranmanesh, Benjamin Ng Chee Keong
Determinants Of Sme’S Social Media Marketing Adoption: Competitive Industry As A Moderator, Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu, Mohammad Iranmanesh, Benjamin Ng Chee Keong
Research outputs 2022 to 2026
In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the competitive industry as a moderator. Data were collected from 214 SMEs in Malaysia. Unlike extant literature, this study proposed a dual-stage analysis involving partial least squares (PLS) technique and artificial intelligence named deep artificial neural network (ANN). The application of deep ANN architecture is used to predict 91% of accuracy for the proposed model. The results showed that perceived …
Collaboration And The Emerging Craft Brewing Industry: An Exploratory Study, Alonso Duarte, Nevil Alexander, Seamus O'Brien
Collaboration And The Emerging Craft Brewing Industry: An Exploratory Study, Alonso Duarte, Nevil Alexander, Seamus O'Brien
Research outputs 2014 to 2021
In adopting various elements associated with the theory of collaboration, this exploratory study investigates collaboration in the context of predominantly micro- and small craft breweries. The findings revealed that collaboration within other brewers helped increase product quality, gain basic knowledge of new recipes, and enhance strategic knowledge about the industry. The applicability of the elements related to the theory of collaboration was confirmed. For instance, the element of stakeholders of a problem domain was aligned with the notion that craft brewery operators’ actions, including collaboration, can have significant impacts on the problem domain that brought them together
Encroaching On Freedoms? Values Related To Freedom And Readiness To Accept Social Marketing Activities In Australia And Japanese Students, Kaoru Nosaka
Theses: Doctorates and Masters
Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and theories have recognised the influence of an individual’s predisposition towards a recommended behaviour (such …
Free To Be Obese In A " Super Nanny State " ?, Nadine Henley
Free To Be Obese In A " Super Nanny State " ?, Nadine Henley
School of Marketing, Tourism and Leisure Publications
Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?
Free To Be Obese In A 'Super Nanny State'?, Nadine Henley
Free To Be Obese In A 'Super Nanny State'?, Nadine Henley
Research outputs pre 2011
Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?
Assessing The Success And Evaluating The Benefits Of Government-Sponsored Regional Internet-Trading Platforms For Small And Medium Enterprises: A Western Australian Perspective, Denise E. Gengatharen
Assessing The Success And Evaluating The Benefits Of Government-Sponsored Regional Internet-Trading Platforms For Small And Medium Enterprises: A Western Australian Perspective, Denise E. Gengatharen
Theses: Doctorates and Masters
The Internet has been viewed as an opportunity for small and medium enterprises (SMEs) to efficiently compete in the global arena with their larger counterparts by overcoming distance and size. However, research has shown that actual uptake of Internet e-commerce by SMEs has been lagging behind that of larger companies. Fearing a growing digital divide between large companies and SMEs, some governments have taken specific measures to encourage SME participation in ecommerce. One of the more direct government initiatives to hasten the progression of SMEs on the e-commerce adoption curve is the creation, sponsorship and management of regional Internet trading …
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
School of Marketing, Tourism and Leisure Publications
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Research outputs pre 2011
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar
School of Marketing, Tourism and Leisure Publications
This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …
Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen
Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen
Theses : Honours
The accounting, law and medical professions in Australia have resisted using advertising as part of a marketing strategy until the late 1980's. Unlike their colleagues in the United States, the majority of professionals in Australia have yet to explore the benefits of utilising advertising to develop and maintain a high quality reputation, as well as informing potential clientele of available services and other necessary information that customers may use to select a professional practitioner. It is the aim of this research to investigate consumer attitudes toward accountants, lawyers, and physicians with respect to professional service advertising in Perth, Western Australia. …