Open Access. Powered by Scholars. Published by Universities.®
![Digital Commons Network](http://assets.bepress.com/20200205/img/dcn/DCsunburst.png)
Advertising and Promotion Management Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (4)
- University of Arkansas, Fayetteville (4)
- University of Tennessee, Knoxville (4)
- California Polytechnic State University, San Luis Obispo (3)
- Eastern Illinois University (3)
-
- Bowling Green State University (2)
- Munster Technological University (2)
- University of Central Florida (2)
- California State University, Monterey Bay (1)
- City University of New York (CUNY) (1)
- Old Dominion University (1)
- Skidmore College (1)
- The University of Southern Mississippi (1)
- University of Kentucky (1)
- University of Mississippi (1)
- University of North Florida (1)
- University of San Diego (1)
- University of South Carolina (1)
- West Chester University (1)
- Western University (1)
- Keyword
-
- Marketing (10)
- Social media (8)
- Advertising (7)
- Social Media (7)
- Content Analysis (3)
-
- Instagram (3)
- Alcohol (2)
- Business (2)
- Communications (2)
- Influencer marketing (2)
- Makeup (2)
- Snapchat (2)
- Strategy (2)
- 20th century 21st century (1)
- Academic -- UNF -- Master of Science in Communication; Dissertations (1)
- Academic -- UNF – Communication; Twitter (1)
- Advertisements (1)
- Ai (1)
- Alcohol Alternatives (1)
- Arkansas (1)
- Artificial intelligence (1)
- Authenticity (1)
- Beauty (1)
- Bootstrap (1)
- Brand (1)
- Brand Development (1)
- Brand Identity (1)
- Brand Meaning (1)
- Brand construction (1)
- Brand image (1)
- Publication Year
- Publication
-
- Masters Theses (4)
- Chancellor’s Honors Program Projects (3)
- Electronic Theses and Dissertations (3)
- Honors Undergraduate Theses (2)
- Theses (2)
-
- Undergraduate Honors Theses (2)
- Agricultural Education and Communication (1)
- Capstone Projects and Master's Theses (1)
- Dissertations (1)
- Electronic Thesis and Dissertation Repository (1)
- Experience Industry Management (1)
- Graduate Theses and Dissertations (1)
- Honors Projects (1)
- Honors Theses (1)
- Journalism (1)
- Journalism Undergraduate Honors Theses (1)
- Management Undergraduate Honors Theses (1)
- Marketing Undergraduate Honors Theses (1)
- Master of Arts in Media and Communication Plan II Graduate Projects (1)
- OTS Master's Level Projects & Papers (1)
- Self-Determined Majors Final Projects (1)
- Senior Theses (1)
- Student Theses and Dissertations (1)
- Theses and Dissertations--Communication (1)
- UNF Graduate Theses and Dissertations (1)
- West Chester University Master’s Theses (1)
Articles 31 - 36 of 36
Full-Text Articles in Advertising and Promotion Management
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …
Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro
Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro
Undergraduate Honors Theses
The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
Narrative Advertising, Meng Li
Narrative Advertising, Meng Li
Electronic Theses and Dissertations
Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …
Diy Pr: How Independent Music Artists Use Online Social Networks For Public Relations Purposes, Martina Lawless
Diy Pr: How Independent Music Artists Use Online Social Networks For Public Relations Purposes, Martina Lawless
Theses
Significance of the study: Independent musicians are a huge part of the Irish music industry and yet they are the part that do not have the backing of a record label. This means independent musicians need to look at cheap or even free ways to promote themselves to existing fans and potential new fans. With the emergence of social networks musicians both signed and independent have the tools necessary to engage in a new form DIY PR. The purpose of this study is to look at the different ways that social networks have helped musicians in recent years, but also …
A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran
A Study Of How Social Media Is Being Integrated Into The Irish Pr Industry And The Effects Of This On The Profession., Denise Haran
Theses
This thesis explores the effects that social media is having on the Public Relations (PR) profession in Ireland it also looks at the characteristics of PR 2.0. In this it aims to look at particular aspects of the industry to see how they are being affected by social media including monitoring, reputation management, communication models and traditional media usage as well as looking at which social media platforms are used. The study will also look at PR professionals opinions on social media in Ireland.
A qualitative research design was chosen for this study and the primary method of data collection …