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Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Elizabeth Alexander
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Suneel K. Maheshwari
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Measures Of Perceived Credibility Of Blogs: Construct Validation By Lisrel, Uday S. Tate, Elizabeth Alexander, Suneel K. Maheshwari
Uday S. Tate
Predictions are that blogs will be the promotional tool of the future, if not now. The question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of different types of blogs. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, discriminant validity, and composite reliability. In general, the scales …
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 11), Anna Ujwary-Gil
Anna Ujwary-Gil
The monograph focuses attention on the description and analysis of new phenomena and processes for commercial and non-commercial organizations. Valid conditions are pointed out for the functioning of both commercial and non-commercial organizations and an attempt is made to explain their impact on these organizations. The analysis also examines the strategies used by organizations in the face of fierce competition and increasing consumer demands in their effort to gain and maintain a competitive edge. This case study below is segmented into four areas of interest: • commercial and non-commercial organizations as an object of research, • commercial and non-commercial organizations …