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Ua12/2/1 College Heights Herald, Vol. 70, No. 33, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Leonard, Shannon. Terry Wilcutt Shares Space Shuttle Stories – Astronauts
• Broadbent, Stephanie. Tricked Not a Treat – Bomb Threats
• Root, Tonya. 61, 69 . . . Food Services Scores Struggling – Dining Services
• Grundy, Julie. Nursing Receives Master’s Degree – Curriculum
• Curtis, Stacy. Editorial Cartoon WKU Foundation Mistrusted
• WKU Foundation Needs Accountability to Be An Asset
• People Poll: As An Alumnus of Western, to What Area Would You Donate Money?
• Miller, Kristen. Baywatch Phenomenon Unbelievable, Disturbing
• Editor’s Hotline – Thomas Meredith, College Heights Herald, Fraternities …

Ua12/2/1 College Heights Herald, Vol. 70, No. 32, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ritchie, Christa & Tonya Root. Mystery Caller Scares Students – Stalking, Harassment
• Lowe, Karin. Middleman Out, Money Here Faster – Student Financial Aid
• Wilson, Sherry. Earthquake: We Shouldn’t Forget the People – Kawanishi, Japan, International Students
• Trash Fire in Pearce-Ford Tower May Be Arson – Housing & Residence Life
• Curtis, Stacy. Editorial Cartoon Student Recruitment
• Keep Students Informed on Changes – Moving to A New Level While Keeping Old Traditions
• Taylor, John. Western a Good Place
• Gentile, Mark. Homosexuals Shouldn’t Be Discriminated Against – Gays, …

Ua12/2/1 College Heights Herald, Vol. 70, No. 31, Wku Student Affairs

WKU Archives Records

• WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:
• Grundy, Julie. Master’s a Haul or Help? – Graduate School, Employment
• Gagliardi, Melissa. C Proposal Faces Final Exam from Regents – Grades
• Leonard, Shannon. Graduate Pilots B-2 Stealth Bomber – Steve Basham, U.S. Air Force
• Driver Arrested After Car Wreck – Kimberly Herrington, Alcohol, Drunk Driving
• Grundy, Julie. Advanced Degree Doesn’t Mean More Money – Graduate School, Employment
• Curtis, Stacy. Editorial Cartoon Meredith Hall, Zacharias Hall Nameless
• New Dorms Need Honorable Names – Meredith Hall, Zacharias Hall
• Howard, Bernie. Preston Health & Activities Center Policy …

Ua12/2/1 College Heights Herald, Vol. 70, No. 30, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Goetz, Kristina. Abortion Rivals Agree: Violence Not the Answer – Right to Life
• Hutchins, Chris. Gary’s: I Love to Throw a Good Party – Gary Simpson, Bars, Entertainment
• Grundy, Julie. Stamp Price Up, Mail Load Down? – Admissions
• Clinton, Kendall. Professors Roomed With, Covered the King – Elvis Presley, Joerg Seitz, Frank Steele
• Curtis, Stacy. Editorial Cartoon Big Red & Forest Gump Discussing Snow Removal Equipment
• Lack of Planning Leaves Western With Delays – Snow, Winter, Weather
• People Poll: How Does Martin Luther King Jr.’s …

Ua12/2/1 College Heights Herald, Vol. 70, No. 29, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Grundy, Julie. Congress Threatens Public TV, Radio Cuts
• Lamastus, Kim. Alley Error Delays Lot by Months – Parking & Transportation, Rock House
• Becker, Lori. Snow Plan: Equipment Will Arrive in March – Winter, Weather
• Fire Still Under Investigation – North Hall, Housing & Residence Life
• Curtis, Stacy. Editorial Cartoon Big Red’s New Year’s Resolutions
• Twelve New Year’s Resolutions for Western
• People Poll: What’s Your New Year’s Resolution?
• Houchens, Gary. Republican Agenda Reverse Robin Hood Politics
• College Heights Herald Going Online
• Back to Back Victories – …

Morehead State 1995 Eagle Softball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1995 official media guide of the Morehead State University softball team.

Eagle Football Morehead State University 1995, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1995 official media guide of the Morehead State University football team.

1995-1996 Morehead State University Eagle Basketball: Surrounded By Experience, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1995-1996 official media guide of the Morehead State University Women's Basketball team.

Eagle Basketball 1994-1995 Seniors, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1994-1995 official media guide of the Morehead State University basketball team.

Volleyball: A Whole New Beginning!, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1995 official media guide of the Morehead State University volleyball team.

1995 Eagle Baseball, Morehead State University. Office Of Athletics.

Morehead State Sports Team Programs

The 1995 official media guide of the Morehead State University baseball team.

Salespersons’ Perceptions About Sales Contests: Towards A Greater Understanding, William H. Murphy, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Aims to improve understanding of an important and widely used management tool for motivating the salesforce – sales contests. Begins by introducing the question: what factors are associated with salespeople's feelings towards a sales contest? Several potentially relevant characteristics that are expected to be associated with various feelings towards contests are discussed. To test the hypotheses, data were collected through verbal protocols and surveys from salespeople belonging to a division of a Fortune 100 firm. Results indicate that salespeople's self-esteem, commitment level, and career stage play a role in influencing feelings towards the sales contest.

The impetus for this research …

Below The Belt Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Environmental Messages In Boating Magazines: A Content Analysis Of Recreational Power Boating Articles, Robert S. Holtzman

Theses and Major Papers

This paper presents the results of a study analyzing the editorial content of consumer power boating magazines for messages of environmental responsibility. It presents evidence of a cause and effect relationship between recreational power boating and damage to the marine environment, and cites arguments that power boating in its currently popular form, involving high speeds and heavy fuel consumption, is inherently "unfriendly" to the environment. The paper describes a "chain of influence" through which boat manufacturers, in their role as advertisers, influence the editorial content of consumer boating magazines through the tactics of marketing public relations. A hypothesis is developed …

Imr Case Study - Kleen, Brenda Cullen

Issues

This case looks at a firm's dilemma about whether or not to invest in developing an existing brand in a rapidly changing detergent product market. Three experts comment.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.