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1995

Advertising and Promotion Management

Richard W. Pollay

Articles 1 - 2 of 2

Full-Text Articles in Business

Below The Belt Cigarette Advertising, Richard W. Pollay Jan 1995

Below The Belt Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay Jan 1995

Targeting Tactics In Selling Smoke: Youthful Aspects Of 20th Century Cigarette Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

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