Business Commons^™

Marketing Management Of Online Negative Reviews Of Medical Services, Christopher Edward Feltes

Doctoral Dissertations and Projects

Various internet platforms contain the ability to share information about medical services. These internet platforms include patient review websites, online forums, and social media websites. Some of the information that customers share are reviews of their negative medical experience. Much of the related research includes exploring the problem of online negative reviews of medical services from a medical professional perspective on how to manage the situation with the patient. This research project includes exploring the role of marketing professionals and the situation of customers producing online negative reviews of medical services. The general problem addressed is the detrimental impact of …

The Impact Of Artificial Intelligence And Machine Learning On Organizations Cybersecurity, Mustafa Abdulhussein

Doctoral Dissertations and Projects

As internet technology proliferate in volume and complexity, the ever-evolving landscape of malicious cyberattacks presents unprecedented security risks in cyberspace. Cybersecurity challenges have been further exacerbated by the continuous growth in the prevalence and sophistication of cyber-attacks. These threats have the capacity to disrupt business operations, erase critical data, and inflict reputational damage, constituting an existential threat to businesses, critical services, and infrastructure. The escalating threat is further compounded by the malicious use of artificial intelligence (AI) and machine learning (ML), which have increasingly become tools in the cybercriminal arsenal. In this dynamic landscape, the emergence of offensive AI introduces …

2024-02-29 Pg-57 Revisal, Morehead State University. Staff Congress.

Staff Congress Records

Revisal of PG-57 Retired Faculty and Staff Re-Employment Program as presented to the Staff Congress on February 29, 2024.

2022 Census Of Agriculture: Nebraska Highlights, Kathleen Brooks, Bradley Lubben

Cornhusker Economics

In February 2024, the United States Department of Agriculture National Agricultural Statistics Service published data from the 2022 Census of Agriculture. This data is collected every five years. The current article highlights a few of the Nebraska numbers. Two significant highlights from the data are the total number of farms and the total value of production. U.S. farm numbers declined modestly in the U.S. from 2.04 million in 2017 to 1.90 million in 2022. The total value of production for U.S. farms and ranches increased substantially from $388.5 billion in 2017 to $543.1 billion in 2022. Crop production accounted for …

Trip Of A Lifetime: Lindenwood's Jack Gietl Awarded Gilman Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Identifying Critical Employability Skills For Employment Success Of Autistic Individuals: A Content Analysis Of Job Postings, Amy Jane Griffiths, Amy E. Hurley-Hanson, Cristina M. Giannantonio, Angel Miles Nash, Wallace Walrod, Petersen Walrod, Rachel Torres, Raquel Delgado

Education Faculty Articles and Research

This study aimed to examine the literature on the skill sets of autistic individuals and determine how these skills align with current and projected future labour market needs. Based on a literature review, researchers identified the following skill categories common to autistic individuals: visual skills, attention to detail and systemizing composite skills. Researchers then gathered aggregated data on occupations and industries from over 90 state and federal sources in the United States. Next, they collected data on the most in-demand jobs, their industries and relevant skills by analysing hundreds of millions of online job postings. The results indicate the most …

The Mediating Effect Of The Covid-19 Pandemic On Heuristic Techniques And Cognitive Biases On Investment Decision-Making, Williams Kwasi Peprah, Christopher Ampadu Kwakwah-Oppong, Francis Osei-Kuffour, Lenny Leorina Evinita

Faculty Publications

US investors’ behavioral finance and investment decision-making approach became a concern during the COVID-19 pandemic era as the capital market crashed. The study used mediation analysis to explain how or why the COVID-19 pandemic intervened in the causal association of behavioral finance concepts of heuristic techniques and cognitive biases on their investment decision-making. This causal research design study was based on 500 snowball-sampled US investors who answered self-constructed, validated, and reliability-tested Likert-scale quantitative variables measured through a first-party data collection approach. The results showed that the COVID-19 pandemic was a specific moderate to partial significant mediator on the low positive …

2024-02-23 University Graduate Committee Meeting Minutes, Morehead State University. Faculty Senate., University Graduate Committee.

Faculty Senate Records

Meeting minutes from the February 23, 2024 University Graduate Committee.

Lindenwood Introduces New Ai-Centered Programs And Degrees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindengiving Receives Volunteer Of The Year Award From Boys & Girls Clubs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Celebrating Diversity: Lindenwood Presents 2024 Mlk Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Volunteerism During Covid-19: Sport Management Students’ Career Interests Against Public Health Risks, Kyu-Soo Chung, Jennifer Willet, Chris Green, Nari Shin

Faculty Articles

Employing the theory of planned behavior, this study aimed to identify how sport management students’ intentions to volunteer for a sporting event were affected by their COVID-19 preventive health factors and social consciousness. From eight U.S. universities, 415 sport management students responded to a self-administered online survey. Collected data were analyzed via hierarchical regression modeling. While the students’ health literacy and susceptibility affected their intentions positively, their social consciousness played a crucial role in producing low intentions to volunteer for a sporting event. Sport management educators should include more hands-on activities in the curriculum and collaborate with local sport agencies …

Bull Value Cow-Q-Lator (Bvcql): What It Is And How To Use It, Matt Stockton, Shannon Sand, Randy Saner

Center for Agricultural Profitability

It’s that time of year when commercial ranchers and cattle producers are looking to make bull purchases for their operation. With so many different breeds and types of bulls available, picking the right bull at the right price is not easy. To help in making the best selection possible the University of Nebraska-Lincoln Beef Economics Team created the Bull Value Cow-Q-Lator (BVCQL). This tool can be used to compare your current bull value with up to 10 bulls. The Bull Value Cow-Q-Lator is a spreadsheet available to download at https://cap.unl.edu/livestock/tools.

Each ranch or farm is going to have different …

2024-02-15 Weather Plan Proposal, Morehead State University. Faculty Senate.

Faculty Senate Records

Weather plan proposal brought before the Faculty Senate on February 15, 2024.

Using Dark Triad Personality To Understand And Moderate Jay Customer Behavior In Hospitality, Scott M. Widmier, Prachi Gala, Iason Koufodontis

Association of Marketing Theory and Practice Proceedings 2024

Jay Customers are customers who act in a thoughtless or abusive way, causing problems for the firm, its employees, and other customers. Currently, the only way to identify Jay Customers is by their actions when it is already too late to prevent the negative consequences. This research tested and confirmed the use of Dark Triad personality (Narcissism, Machiavellianism, and Psychopathy) to identify individuals prone to Jay Customer behavior prior to its manifestation. Dark Triad personalities have distinctive characteristics that can be used to identify them along with a growing body of research on prescriptive actions to dissuade their disruptive behaviors. …

2024-02-15 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from February 15, 2024.

Lindenwood Alumnus David Horvath Thriving As Paralympian, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Increasing Workforce Skills: The Possible Disconnect Between Employers And Potential Job Seekers, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

In a multi-year survey of potential job seekers, those who are likely to change jobs in the next year or who are likely to reenter the workforce in the next year, several key training obstacles for improving their employment situation were identified. There seemed to be only slight differences in how they viewed these challenges, regardless of whether they saw their potential job as a career, a steppingstone to a career, or just a job to get by. The cost of training, the lack of available training, the distance or transportation to the training, lack of time, and the knowledge …

Editorial: Towards An Emerging Science Of Customer Loyalty To Retail Stores: Explanation, Drivers, And Frameworks, Arturo Z. Vasquez-Parraga, Miguel Sahagun, Fabio Musso

Marketing Faculty Publications and Presentations

No abstract provided.

The Electric Vehicle Supply Chain Ecosystem: Changing Roles Of Automotive Suppliers, Sandeep Jagani, Erika Marsillac, Paul Hong

Faculty Publications-- Management

The automotive industry is evolving due to the increasing adoption of Electric Vehicles (EVs). This transition has impacted automotive vehicles and led to profound changes in the supply chain ecosystem. Through a comprehensive review of the available literature and industry reports, this research investigates the automotive industry’s transition towards EVs and subsequent supply chain transformation, focusing on the changing roles of automotive suppliers. In this paper, we assess these transformations from economic, environmental, and strategic viewpoints. We examine the impact of these changes on supplier relationships, supplier OEM collaboration, and new entrants’ potential for disruption, as well as propose strategies …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

Association of Marketing Theory and Practice Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

School of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Making Customers More Loyal: The Role Of Value Cocreation In Branded Apps, Trang Phuc Tran, Adrienne Muldrow, Charlene Dadzie

Association of Marketing Theory and Practice Proceedings 2024

The paper develops a conceptual model that examines how value in use enhances value co-creation and then brand loyalty, and captures how value-in-use could change customer perception of branded app entertainment and perceived usefulness, leading to value co-creation. Data from 463 brand app users show that all hypothesized relationships are supported, except H5 (ENT -> COC). That means value co-creation is driven by value-in-use and perceived usefulness, but not by app entertainment. Moreover, value co-creation, in turn, has an impact on brand loyalty. Additionally, mediation effects exist in two paths: first, branded app entertainment and perceived usefulness mediate the effect …

Segmenting The Retired Travelers Market: An Approach Based On Travel Barriers, Corinne Chevalier, Gaelle M. Moal

Association of Marketing Theory and Practice Proceedings 2024

In a context of intensive demographic ageing, older travelers make a strategic target for tourism professionals. The latter need to understand their travel behavior well, including what might prevent them from travelling as often as they wish they would. This research identifies travel barriers at old age, presents a travel barrier measurement scale and applies it to the French senior travelers’ market. The resulting segmentation is presented, and recommendations made to help tourism professionals adapt their offers to this specific target.

Navigating The Landscape Of Csr And Inclusive-Exclusive Marketing: Leveraging Authenticity, Kimberly Flanders, Laurie Lawrence, Natalya Vodopyanova, Darlene Natale

Association of Marketing Theory and Practice Proceedings 2024

This research investigates the inclusive and exclusive nature of marketing and Corporate Social Responsibility (CSR). The researchers conducted an extensive literature review as a prerequisite to a future quantitative study, investigating research about the key differences between inclusive and exclusive marketing strategies. Further investigation explored the impact of inclusive and exclusive marketing on a company's image and reputation, citing specific examples of marketing efforts from various organizations. This paper offers insights into the challenges organizations face while striving for inclusive marketing practices and explores ways to overcome obstacles and leverage advantages in developing CSR initiatives. Additionally, it discusses the role …

Unveiling The Feeling Effect: How Sentiment Orientation Deceives Traditional Survey Findings In Marketing Research, Junhong Min, Matthew Monte, Ulrich Schmelzle

Association of Marketing Theory and Practice Proceedings 2024

This study inspected the influence of sentiment orientation (positive vs negative) on parameter estimation in marketing research models, specifically addressing gaps in previous research focused on online review platforms but not traditional surveys. Examining 627 participants assessing city residents' quality of life, the survey analyzed sentiment using the lexicon-based sentiment analysis. Three contextual factors affecting sentiment orientation—reasoning strength, cognitive strength, and factual information strength—were discovered. The analysis revealed higher adjusted R-squared scores for negative sentiment, suggesting potential errors in survey research when sentiment orientation is ignored. The study advocates combining automatic sentiment analysis with quantitative research findings to enhance survey …

Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars

Association of Marketing Theory and Practice Proceedings 2024

The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …

Enhancing Global Learning: Knowledge Acquisition And Organizational Practices In Internationalization, Christine A. Makama

Association of Marketing Theory and Practice Proceedings 2024

This study explores the pivotal role of international learning and knowledge acquisition in shaping organizational practices within the context of internationalization. It underscores the value of sourcing knowledge from external sources, learning from others, and creating a culture supportive of internationalization efforts. Drawing from the works of prominent scholars, this research highlights the interconnectedness of international learning, domestic practices, and knowledge acquisition. The study emphasizes the need for organizations to actively seek external knowledge, establish a culture conducive to internationalization, and efficiently manage both explicit and tacit knowledge to facilitate successful knowledge transfer and application in a global context. Tacit …

Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez

Association of Marketing Theory and Practice Proceedings 2024

This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …

Esg To Brand Equity: Stake Holders, Social Media & Signaling., Sowmdeb Sen

Association of Marketing Theory and Practice Proceedings 2024

The value of the companies increasingly consists largely of intangible values such as brand equity. Intangible decisions like involvement in ESG present a considerable opportunity for different stakeholders to impact brand equity. Signaling theory suggests that firms use signals to overcome information asymmetry (Karanges et al, 2018; Grinblatt et al,1998) when firms signal achievements and ESG. How do stakeholders share and signal ESG information and achievements in social media to drive brand equity? The author argues that CEO characteristics and investor base shape the firm’s social media ESG-brand management strategy in driving brand equity.