Business Commons^™

Build-A-Bear, Torrey Rotblatt

MBA Student Scholarship

No abstract provided.

Event Management: Defining Digital Marketing Trends, Teresa Gray

MBA Student Scholarship

The purpose of this paper is to define and explore the trends of digital marketing in event management. As confirmed by Hensel and Deis (2010), digital and social media must be employed in a way that will ultimately improve that will improve marketing efficiency (as cited in Cole, DeNardin & Clow, 2017). Research by Cesaroni and Consoli (2015) further established that it is important how small businesses in particular social media -as many event management firms are utilizing digital and social media in such a way that they take full advantage of every feature and tool that are available and …

Motivations To Select An Airbnb, Angela M. Brady

MBA Student Scholarship

This literature review explores the phenomenon of the sharing economy, specifically the popular home-sharing concept of Airbnb. Peer-reviewed articles were used that report on the results of studies conducted via data research by studying Airbnb listings and third-party hotel data and various online surveys that reveal what drives traveler's decisions to select Airbnb accommodations over traditional hotels. “Airbnb describes itself as a trusted community marketplace for people to list, discover and book unique accommodations around the world” (Zervas, Proserpio & Byers, 2017, p.689). This paper also looks at the company and the availability of booking Airbnb accommodations across the world. …

The Impact Of Tourism On The Population Growth In Orlando, Florida, Timothy Mccann

MBA Student Scholarship

Orlando, Florida is currently experiencing one of the fastest population booms in the country. The purpose of this research is to explore possible factors that have acted as a catalyst for this population boom. With tourism, hospitality and events being such an important part of the economy, a qualitative field study will be used to determine whether tourism or hospitality can make an impact on how people are moving. Walt Disney World is one of the largest employers in central Florida and has a strong relationship with the City of Orlando and its residents. The participants in this qualitative field …

A Research Proposal: Policy Issues Of Video Game Addiction, Santosh Shivappa Kottalgi

MBA Student Scholarship

The advances in computational power and high-speed internet are making digital games more interactive and entertaining as a popular leisure activity, leading to the rapid growth of the gaming industry globally. Game players are spending an increasing amount of time, money and energy to the extent that in many cases it is leading to game addiction (Griffith, 2002). Few games can be used for educational (Freitas & Griffiths, 2007) and medical treatment purpose to accelerate the cognitive learning of human being (Gentile et al.,2009), however, such needs are few. Due to pressure from families, doctors, educational institutions and even law …

Effective Leadership, Job Satisfaction, & Employee Motivation, Kathryn Boots

MBA Student Scholarship

The purpose of this quantitative research proposal is to investigate the relationship between effective leadership and employee motivation in the nonprofit field. Effective leadership is a tool sought after in every industry and nonprofit fields are no different. This proposed study will look at the how leadership impacts employee motivation and if job satisfaction plays a mediating role. Keywords below will help define leadership styles and terms used throughout the proposed study. The literature review section examines previous studies conducted in the field of leadership, leadership techniques, as well as team and employee motivation. While effective leadership styles may differ …

Ethics, Corporate Social Responsibility, And Law, Luminita M. Cirstea

MBA Student Scholarship

Corporate Social Responsibilities (CSR) and organizational ethics have been described with a variety of definitions in the past literature, without any explanations of the underlying motives and assumptions. For instance, Kim, Youn, and Lee (2019) define CSR as “activities or processes concerned with how an organization exceeds the minimum obligations to stakeholders’ specified through regulation and corporate governance” (p. 682). Although these descriptions have demonstrated different details and expectations of what social, business, and legal procedures a company can engage in, CSR defines the relationship between an enterprise and the community the industry serves. Additionally, CSR concentrates on the voluntary …

A Research Proposal: The Effect Of Visual Merchandising On Female Consumer Shopping Behavior, Caroline Ellis

MBA Student Scholarship

The purpose of this qualitative research proposal is to investigate the effect visual merchandising has on female consumer shopping behavior. The retail industry is continually changing. Unless stores can differentiate themselves from their competitors, they will not survive in the retail sector. To give stores a competitive advantage, they need to have the newest and most unique; storefronts, merchandise mix, and overall store environment. Keywords below, will help define visual merchandising within the retail industry. The literature review section examines previous studies conducted with visual merchandising and female consumer shopping behavior, in addition to reviewing the intimate retail sector in …

Family Involvement - Influence On Change Management, Value And Performance Of Small And Medium Scale Businesses - A Research Proposal, Abimbola Mary Ojo

MBA Student Scholarship

The aim of this research proposal is to analyze the impact of family involvement over change and performance of small and medium size family businesses. Three family business theories mostly used by previous researchers namely: entrepreneurial, stakeholder and stewardship theories will be used to explore relationships between ownership, change management and the performance objectives of family firms. This study will examine the relationship between Familiness (that is, family ownership) and firm performance by considering the influence of family management, family control, and firm size using the family influence scale (the familiness-power, experience, and culture scale [F-PEC]) presented by Klein, Astrachan, …

Retail Industry: Analysis Of Ethics On Employee Job Performance, Christine Ortisi

MBA Student Scholarship

The purpose of this research proposal is to investigate the relationship between the impact of ethics on employee performance in a retail environment. The retail industry experiences numerous incidences related to ethics. In this research proposal, key words are listed and briefly described as to their impact. The interpretation of the related literature reveals some of the factors that employees experience that affect their ethical decision making in the workplace, which can impact their performance. Ethical decision making involves both employee and manager input. Ethical climate and leadership impact an employee’s job performance and can provide key insights on managements …

Alumni Giving: A Relationship Between On-Campus Alumni Engagement, Participation And Financial Support, Lori Zabatta

MBA Student Scholarship

The relationship of alumni participation in on-campus activities resulting in alumni giving will be studied. Graduates from a private institution in Providence, RI will be invited to complete an online questionnaire to measure their engagement and giving levels. Using a series of pointed questions and a Likert scale, alumni will rate their attitude towards specific alumni activities in relation to their willingness to give to the institution following each opportunity. This will help to determine which activities produce the highest number of annual donors. All responses will be statistically measured and results analyzed. The study will benefit alumni professionals and …

Physical Appearance In Retail Service: Impact On Customer Loyalty And Experience, Sin Jie Jiang

MBA Student Scholarship

The purpose of this paper is to understand specific drivers of customer loyalty, experience, and physical appearance of a store. Based on the papers and studies that I have reviewed, I have identified different sub-categories within the criterion “physical appearance,” and argue that the notion of physical appearance should not be understood as a single homogeneous criterion. I have also shown that sub-categories such as visual diversity of store employees, in-store design, in-store signage and even logistic performance can all have some levels of impact, mostly positive, on customer loyalty. I have also tried to understand some possible mechanisms as …

“Onward How Starbucks Fought For Its Life Without Losing Its Soul” Book Review, Charles Leduc

MBA Student Scholarship

No abstract provided.

Corporate Social Responsibility And Consumer Buying Behavior: A Research Proposal, Puja Pant

MBA Student Scholarship

This research paper aims to examine key antecedents in consumer responses to CSR to determine a link between CSR activity and consumers’ reactions to it. In this research proposal, key words are listed and briefly described as to their impact and benefits. A set of pre-tested structured questionnaires will be administered to 320 subjects. The responses to the items of these questionnaires are measures of the constructs under consideration, namely customer perception, customer satisfaction, corporate reputation, customer choice, corporate brand/influence, customer attitude and customer purchasing behavior. Measures for the constructs used in the study will be available in the …

Marketing And Advertising: Target Children, The Vulnerable Population A Review Of The Literature, Kyle Adams

MBA Student Scholarship

A heavily debated topic throughout the industry of marketing is the idea of advertising on children. More specifically the idea of how ethical it is to make children a demographic for an advertising audience. This topic brings up a great amount of concerns because of the idea that children are a vulnerable population for advertising and are more easily persuaded towards using their products or services. This review of literature analyzes the use of advertisement directed towards children and the effects that they have on them.

Barriers For Women In Career Advancement In The Hospitality Industry: A Review Of Literature, Pooja Shrestha

MBA Student Scholarship

The increasing importance of the contribution brought by the hospitality industries particularly tourism in the local as well as world economy is highly remarkable. Today, the hospitality industry is among the fastest growing economic sectors worldwide. In fact, the hospitality industry is recognized to be a multi-billion dollar industry and is still progressing.

Over the last decade hospitality industry has experienced tremendous growth. It’s one of the areas where women are employed in substantial numbers. It has no shortage of women entering the business, but underscores a high inequality in women’s empowerment and career advancement. In recent years, the increased …

Business Ethics: The Magazine Of Corporate Responsibility, Aia Taguinod

MBA Student Scholarship

No abstract provided.

Book Review: “Moral Leadership: The Theory And Practice Of Power, Judgment And Policy.”, Narine Emdjan

MBA Student Scholarship

No abstract provided.

The Effects Of Coupon Promotion On Customer Retention, Aia Jean Taguinod

MBA Student Scholarship

No abstract provided.

A Research Proposal: Analysis Of Intercultural Groups Using Virtual Communication Tools, Mirza R. Berganza

MBA Student Scholarship

No abstract provided.

A Research Proposal: The Relationship Between Customer Satisfaction And Consumer Loyalty, Jiana Daikh

MBA Student Scholarship

The purpose of this research is to study the relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions. Preliminary sample data (N=80) will be collected from faculties and students at Johnson and Wales University of all ethnicities, national and international students. The hypothesis of the study is developed as H1: There is a significant positive relationship between customer loyalty and customer satisfaction. A t-test for independent samples is used to address the hypothesis. The discussion of the study indicated that there is a significant positive …

Book Review: The Leadership Style Of Jesus By Michael Youssef, Danielle M. Boudjouk

MBA Student Scholarship

The leadership book examined is The Leadership Style of Jesus by Michael Youssef. This book is an enlightening book that challenges the reader to consider their own characteristics. The author examines five parts of leadership including the beginnings of leadership, the qualities of leadership, the temptations of leadership, the problems of leadership and the future of leadership. Each section includes sub-segments that pose challenges, scenarios and stories related to the topic at hand. After reading the book, I have evaluated three sections I found the most interesting including forgiveness as a quality of leadership, anger as a temptation of leadership …

Leadership Case Study: Spending More On Ads To Overcome A Slump, By Kermit Pattison, Danielle M. Boudjouk

MBA Student Scholarship

Firehouse Subs has been a successful submarine sandwich chain for 16 years. Based in Jacksonville, FL, the chain experienced year-over-year growth even after the company transitioned to a franchise business model in 2001. However, with the economic slump in 2008, Firehouse Subs began to experience a decrease in sales of about six percent below prior year performance. Given the company had been thriving from inception this concept was completely alien to the founders, Robin and Chris Sorensen. In a down economy, typically consumers will resort to lesser expensive restaurant options; one of which Firehouse Subs would be classified under. Therefore, …

Differences In Leadership Styles Between Genders: Outcomes And Effectiveness Of Women In Leadership Roles, Naga Sai Sindhura Lakshmi Chaluvadi

MBA Student Scholarship

Women, today constituting a large portion of the work force have very few leaders at the top constitutional or organizational positions. In this paper we try to analyze what’s causing hindrance to their growth focusing primarily, if there exists any differences in the leadership styles employed by male and female leaders. As was the case in previous literature, the evidence for sex differences in leadership behavior is still mixed, yet it is clear that these sex differences have not vanished. It is argued that sex differences in leadership styles are largely a consequence of the context in which male and …

A Book Review: The Ten Golden Rules Of Leadership, Holly Moore

MBA Student Scholarship

In The Ten Golden Rules of Leadership: Classical Wisdom for Modern Leaders, authors Panos Mourdoukoutas and M.A. Soupios present a different approach to leadership. The authors take a back to basics approach with this book, segmenting leadership into ten main points derived from ten quotes from philosophers (or leaders) of ancient times. These quotes (or philosophies) are then further examined and applied to the meaning of leadership (as the author’s interpret them), resulting in The Ten Golden Rules of Leadership.

A Research Proposal: The Effects Of Restaurant Environment On Consumer Behavior, Qiuyu Jin

MBA Student Scholarship

The purpose of this research proposal is to investigate the effects of restaurant environment on consumer behavior. Five journals that are relevant to the relationship between restaurant environment and the behavioral intentions of consumers are delved into this paper. The self-administered questionnaires will be distributed to patrons in ten selected middle and upscale full-service restaurants. Data collection will be constructed through tables and charts that are useful in obtaining a more comprehensive result. Restaurants will be able to use this research proposal to find the appropriate ways to improve consumers’ satisfaction and also to increase profits.

Cumulus Media, Inc. Strategic Analysis, Barry Y. Zoll

MBA Student Scholarship

The purpose of this paper is to conduct a strategic analysis of the broadcast radio industry with a focus on Cumulus Media, Inc. This analysis will outline a brief history of Cumulus and a timeline of major events in its history, along with an explanation of the company’s purpose. Then, the external environment will be analyzed and the potential effects on Cumulus. Using Dr. Michael Porter’s Five Forces Analysis, an assessment will be made of the threat of entrants, the factors affecting the power of buyers and sellers, the threat of substitutes of broadcast radio, and trends in the industry. …

End User Information Security: How Infosec Literacy Affects Business, Michael Aiello

MBA Student Scholarship

It is commonly stated that the end user is one of the biggest security risks in a company. All it takes is once user to be socially manipulated into divulging confidential information, and critical company data can become compromised. This study will investigate the correlation between a user’s InfoSec Literacy, credulousness, and their willingness to divulge information that can be used to compromise company data. A sample of the general population will be given a survey that will be presented to them as a general IT survey. On this survey, they will be first polled on their overall InfoSec literacy …

Book Review: Ethics: The Heart Of Leadership, Tongtong Yu

MBA Student Scholarship

No abstract provided.

Ethical Conflicts And Cultural Differences Among Employees In The Hospitality Industry, Boram Lee, Sukyung Lee

MBA Student Scholarship

The purpose of this study is to identify the relationship between ethical conflicts and cultural differences among colleagues and apply the relationship in the hospitality industry. Exploratory sample data (N=100) were collected from MBA students at Johnson and Wales University. The instrument consisted of three parts: demographic features, work experience of business ethics, and perceptual experience of business ethics. Also, t-test is used to address the hypothesis. The results of the study indicated that there is a significant relationship between ethical conflicts and cultural differences between employees in the hospitality industry, therefore, it is important to fully understand the reasons …