Business Commons^™

Cobm Adjunct Faculty Newsletter: April 2024, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: March 2024, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: February 2024, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: January 2024, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: December 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: November 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: October 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: September 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: April 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: March 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: February 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Cobm Adjunct Faculty Newsletter: January 2023, Ellen Ramsey

College of Business and Management Adjunct Faculty Newsletter

No abstract provided.

Global Management, Jeanette Francis

Lynn University Digital Press Books

Global Management is a compilation of resources that presents to students the theorem and practicum of global management concepts. The subject matter includes but is not limited to global and regional economic cooperation, trade policy and trade barriers, exporting/importing, international outsourcing, value disciplines, and global strategy. Course: BUS 280

International Marketing, Jeanette Francis

Lynn University Digital Press Books

International Marketing, a compilation of open educational resources, discusses how organizations market goods and services internationally, and how the scope of marketing subsequently broadens as it interacts with other dimensions like national culture and countries’ political, legal, and economic systems. The text reveals how, when marketing across national boundaries, organizations must decide what it is going to sell, what markets to target, and what marketing mix (product, place, promotion, price, and people) to embrace. Course: MKT 392

Political, Legal, And Cultural Dimensions Of Global Markets, Lynn University Digital Press, Jeanette Francis

Lynn University Digital Press Books

This book is the main textbook in BUS 408: Political & Cultural Dimensions of Global Markets. It covers topics on the world’s various political systems, socioeconomic ideologies and legal systems. The main focus is on national cultures: cross-cultural communications, cross-cultural analysis, cross-cultural leadership, negotiation and conflict resolution. Course: BUS 408

Marketing For The Beginner: Resources From The Acrl Library Marketing And Outreach Interest Group, Lindsay Davis, Jen Park, Sabine J. Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit

Faculty and Staff Publications & Presentations

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

Translation Of Viral News Topics Into Digital Marketing, Eba Diab

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …

Price And Store Image As Mitigating Factors In The Perception And Evaluation Of Retailers' Customer-Based Brand Equity, Hagai Gringarten

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Developing, improving, and achieving sustainable advantage is becoming more challenging than ever before. This is due in part to the complexity and the rapidly changing marketing environment. No matter how strong brands are, it is getting harder to achieve and sustain brand equity. Increasingly, firms realize that branding is one of the most valuable intangible assets that firms have. This study aims to provide a better understanding of customer-based brand equity (CBBE) in the era of super brands.

Consumers often base their buying decisions on impressions of price and store image. The objective of the study was to acquire an …

The Effects Of The Economy, Perception Of Business Law, External Anchors, And Ethical Behavior On Corporate Social Responsibility In Developing Countries, Ihab Nasser

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Corporate social responsibility (CSR) is a concept that has attracted worldwide attention and gained a new resonance in the global economy. According to Werther and Chandler (2006), the meaning of CSR can be discerned from the three words in the phrase: corporate, social, and responsibility. Corporate social responsibility covers the relationship between the corporation and the societies with which it interacts (Werther & Chandler, 2006).

While CSR has received increasing attention in recent years, as a postulate for ethical and responsible behavior in business, Belal (2001) noted that most CSR studies have been conducted in developed countries, such as most …

Managerial Competencies And Exemplary Leadership In The Lodging Industry: An Empirical Study, Fadila Maraouch

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In facing the rising demand for improved quality, reduced costs, and constant innovation, the need to continuously upgrade knowledge, skills, and abilities is essential for all leadership roles including those held by executives, managers, and supervisors (Kay & Russette, 2000; Mirabile, 1997; Okeiyi, Finley, & Postel, 1994; Sandwith, 1993; Tas, 1988; Tas, LaBreque, & Clayton, 1996). With management scholars racing to meet this demand, competency modeling has become one of the most frequently used techniques to help organizations profile jobs, select, as well as prepare the right person for the right leadership position (Katz, 1955; Sandwith, 1993).

Under the …

Motivation And Leadership Of Financial Advisor Associates In The Financial Services Industry, James A. Mckenzie

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The purpose of this study was to apply the platform of existing knowledge and ideas in the area of sales management with regard to the motivation of financial advisor associates (FAAs) in the financial services industry in the United States. The major theories examined in this study were: social exchange theory, leader member exchange, expectancy theory, transformational leadership, and transactional leadership. The primary focus of this non-experimental, quantitative, explanatory (correlational) research was the relationships among the independent variables (psychological climate of the workplace, the branch manager's leadership style, the demographic factors and work experience of the FAAs), and the dependent …

Effect Of E-Service Quality On Customer Online Repurchase Intentions, Tung-Hsuan Liu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a lasting competitive advantage.

According to the literature review, service quality is an important instrument of developing a competitive advantage in e-business. It is one of the most critical factors for maintaining long-term relationships with customers, building customer loyalty, and encouraging repeat purchases (Li & Suomi, 2007). Therefore, service …

The Gavrilovic Meat Company: Surviving And Thriving Through Years Of Chaos In Croatia, Andrew Anthony Vuksic

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Business leaders throughout the world have suffered through very difficult times within the past several years. A global financial crisis has swept through the business community with such unspeakable force that countless businesses throughout the world have been destroyed.

Yet, is it possible that many of these failed businesses could have survived this recent financial storm? Is there a company today that could be considered a shining example of what it takes to survive and thrive in the turbulent world of business?

The purpose of this business history study was to examine key distinctive qualities of a Croatian meat company, …

Transformational Leadership, Job Satisfaction, Organizational Commitment, And Non-Supervisory Nurses' Intention To Leave, Audrey Gregory

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The United States is currently experiencing a nursing shortage. To compound the problem, hospital nurses are leaving their organizations and executives are scrambling to figure out the reasons behind the increased turnover. Many factors are associated with nurses' intention to leave their current employment. Among these factors are job satisfaction, organizational commitment, work satisfaction, work setting, control over practice, salary, nurse-physician collaboration, job stress, and leadership style. Effective nursing leadership is an integral factor in the retention of hospital nurses and nurses who perceive their nursing leadership as participative and transformational may be more likely to be satisfied with their …

The Relationship Between Foreign Direct Investment And Exports From The Technology Sector In Costa Rica, Rodolfo Santamaria

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The research examined the relationship between FDI, imports and exports of the technology sector in Costa Rica. A three-stage procedure was used to examine this relationship: Testing Time Series Properties, Cointegration and Granger to estimate FDI significance and effects of FDI on technology sector exports. The results suggest an export-platform for FDI supporting that the finding may be important for Costa Rica. Also, examined were links between FDI and imports, which may show the significance effects of FDI and imports.

The study followed a causal correlational approach to analyze the relationship between FDI, imports and exports, and respective regression equations. …

The Modern American Entrepreneur: Characteristics, Formative Legislation, And Modern Education, Jeremy S. Office

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This research began by exploring traits and characteristics of the American entrepreneur. It continued by offering a history of these individuals, focusing primarily on the history of laws and regulations which have both positively and adversely affected the practice of entrepreneurialism in the United States. Current laws that affect entrepreneurship, along with the current state of entrepreneurial education in business schools, are explored in depth. This study concludes that the current system of business regulations and entrepreneurial education are flawed and that their failings have produced generations of business students who are unable to reach their full potential. A brief …

Job Stress, Burnout, Job Satisfaction, And Intention To Leave Among Registered Nurses Employed In Hospital Settings In The State Of Florida, Kenneth W. Hazell

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Burnout among individual nurses in today's society is a paramount issue that carries a two-sided relationship. The individual nurse must be free of job stress and have personally obtained job satisfaction to alleviate aspects of burnout in the work environment (Maslach & Leiter, 2005). Healthcare and nursing organizations must strategize ways to help today's nurse reduce the potentials for job stress and enforce the absence of job stress and maintain a level of job satisfaction by encompassing understanding, and decreasing the variables such as work overload, lack of control, role conflict, fit, and role ambiguity that are antecedents to worker …

A Research Study Of Role Conflict, Role Ambiguity, Job Satisfaction, And Burnout Among Financial Advisors, Courtney Fichter

Graduate Student Dissertations, Theses, Capstones, and Portfolios

The role of the financial advisor has changed from the traditional broker to a more "counselor-type" role. This change has made financial advisors more susceptible to the traditional stressors seen by other "counselor-type" professions. Therefore, it is important to understand current levels of role stressors (role ambiguity and role conflict), job satisfaction, and burnout (exhaustion, cynicism, and professional efficacy) among financial advisors.

The purpose of this research is to measure demographics, levels of role conflict, role ambiguity, job satisfaction, and burnout to identify any significant relationships. The theoretical framework includes Maslach's Burnout Inventory (1981), Herzberg's Motivation-Hygiene Theory (1959), and role …

Workplace Aggression Behaviors, Organizational Justice, And Intention To Leave Among U.S. Telecommunications Workers, Thomas A. Wilson

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Workplace aggression behavior is a global phenomenon that casts a dark shadow on many of today's organizations, both public and private. As it frequently leads to violence, workplace aggression behaviors, which include harassment and bullying, have become a growing concern in the United States (Bandow & Hunter, 2007). Employees subjected to workplace aggression report a wide range of physical, psychological, and social complaints that prevent them from effectively performing their jobs (Fox & Spector, 2005). Employees who perceive feelings of injustice may experience decreased loyalty to their organizations (Tyler & Lind, 1992). Several researchers have examined aggression; however, little is …

Characteristic Leadership Traits Most Admired By Supervisors In An Organizational Culture, Juan Odio

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This critical analysis reviews literature on characteristic leadership traits desired in leaders by male and female supervisors. The majority of the literature on leadership has focused on the characteristic leadership traits most admired by supervisors as it relates to organizational culture without distinguishing gender. The assumption that both gender groups have similar beliefs is perceived when there is a lack of clarity in the literature. Furthermore, only a few studies have examined how females as a separate gender feel about their leaders. This topic is of great significance because it seeks to understand whether females feel the same as males …